Marketing Manager, Proprietary Mass Cards
Top Benefits
About the role
Job Description
What is the opportunity?
The Cards Marketing team is seeking a passionate and experienced Marketing Manager to support the accelerating growth within the cards business for a 20-month maternity leave contract.
In this role you will work closely with a cross-functional team of marketers and business partners to support and implement marketing initiatives to drive acquisition, growth and retention.
The ideal candidate thrives in fast-paced environments and is comfortable respectfully challenging the status quo. This marketer will display leadership across functional teams and have the ability to effortlessly navigate a highly matrixed organization to deliver results.
What will you do?
- Execute impactful mass campaigns to support stated business and marketing objectives
- Build trusted and collaborative relationships with functional partners to build an environment of transparency and drive efficiency
- Share creative insights and expertise with colleagues and peers to ensure brand consistency and accuracy in marketing and communications
- Support day to day management of marketing planning and execution, including internal and external partner relationship management
- Execute consistent analysis and reporting to help deliver data-led marketing recommendations and drive future marketing strategies
- Support ongoing budget management including estimate & invoice tracking as well as detailed budget reporting
What do you need to succeed?
- University Degree; Marketing or Communications
- 5+ years of marketing experience, including experience with Mass campaign development and execution
- Metrics-driven and results-tracking mindset while executing across digital channels
- Experience in development and delivery of business cases and creative briefs and managing creative process and timelines.
- Experience in developing and launching marketing initiatives, which may include social and content marketing strategies, evergreen campaigns and more
- Strong project and time management skills with the ability to prioritize multiple projects in a fast-paced, deadline-driven environment.
- Strong ability to work in a collaborative, supportive way in cross-functional teams and across the organization
Nice-to-have
- Previous marketing experience in the credit card space
- Self-starter who proactively brings ideas and optimization recommendations to the team
**What’s in it for you? **
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Leaders who support your development through coaching and managing opportunities
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Job Skills
Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
HUMAN RESOURCES & BMCC
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-11-28
Application Deadline:
2025-12-20
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
Marketing Manager, Proprietary Mass Cards
Top Benefits
About the role
Job Description
What is the opportunity?
The Cards Marketing team is seeking a passionate and experienced Marketing Manager to support the accelerating growth within the cards business for a 20-month maternity leave contract.
In this role you will work closely with a cross-functional team of marketers and business partners to support and implement marketing initiatives to drive acquisition, growth and retention.
The ideal candidate thrives in fast-paced environments and is comfortable respectfully challenging the status quo. This marketer will display leadership across functional teams and have the ability to effortlessly navigate a highly matrixed organization to deliver results.
What will you do?
- Execute impactful mass campaigns to support stated business and marketing objectives
- Build trusted and collaborative relationships with functional partners to build an environment of transparency and drive efficiency
- Share creative insights and expertise with colleagues and peers to ensure brand consistency and accuracy in marketing and communications
- Support day to day management of marketing planning and execution, including internal and external partner relationship management
- Execute consistent analysis and reporting to help deliver data-led marketing recommendations and drive future marketing strategies
- Support ongoing budget management including estimate & invoice tracking as well as detailed budget reporting
What do you need to succeed?
- University Degree; Marketing or Communications
- 5+ years of marketing experience, including experience with Mass campaign development and execution
- Metrics-driven and results-tracking mindset while executing across digital channels
- Experience in development and delivery of business cases and creative briefs and managing creative process and timelines.
- Experience in developing and launching marketing initiatives, which may include social and content marketing strategies, evergreen campaigns and more
- Strong project and time management skills with the ability to prioritize multiple projects in a fast-paced, deadline-driven environment.
- Strong ability to work in a collaborative, supportive way in cross-functional teams and across the organization
Nice-to-have
- Previous marketing experience in the credit card space
- Self-starter who proactively brings ideas and optimization recommendations to the team
**What’s in it for you? **
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Leaders who support your development through coaching and managing opportunities
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Job Skills
Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
HUMAN RESOURCES & BMCC
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-11-28
Application Deadline:
2025-12-20
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.