Manager, Retail & Hospitality

Do you have a passion for wine and enjoy working in a dynamic industry? Are you ready to embark on an exciting new phase of your career with a growing company and enthusiastic culture? If so, then this opportunity may be for you!

Diamond Estates Wines & Spirits is the third largest producer of VQA wines in Niagara, Ontario and we are looking for our next team member to fulfill the role of Manager, Retail & Hospitality for our Creekside Estate Winery.

WHAT YOU WILL DO:

The Manager, Retail & Hospitality at Creekside Estate Winery is a vital role in the overall sales performance of the Company’s Niagara Retail wine stores. Reporting to the Regional Manager, Retail & Hospitality, you will be responsible for the day-to-day operations of the wine store including retail sales and reporting, staffing, visitor experience and merchandising, as well as the co-development and operations management of onsite food service program, working alongside the Creekside Chef. Key responsibilities include:

Retail Sales / Reporting

• Actively sell alongside Retail Sales Associates to achieve/exceed retail sales objectives including wine, accessories, wine club and email targets.
• Manage retail staffing budget and adjust accordingly based on sales.
• Reports on weekly forecast vs. sales and responds accordingly where action is required.
• Provide input geared around the generation of sales including retail promotions and staff sales incentives and monthly events and programs.
• Responsible for managing inventory including weekly and monthly inventory counts, transfers, and promotional write-offs.
• Retail POS Expert on-site for day-to-day use and trouble shooting.

Staffing

• Train and manage a team including Shift Supervisors and Retail Sales Associates & Tour Guides capable of executing sales and hospitality plans.
• Motivate and coach team daily. Reinforce positive behaviours and coach for performance.
• Build weekly schedules to support sales programming and adhere to budgeted labour percentage.
• Enforce Diamond employment standards, including Health & Safety guidelines.
• Recruit seasonal employees.

Visitor Experience

• Consistently delivers a memorable customer service experience which co-relates to sales.
• Ensure Retail Sales Associates are well trained to execute service standards.
• Build a portfolio of FIT and Group experiences.

Merchandising

• Assists the Regional Manager, Retail & Hospitality in the development of a seasonal merchandising calendar for the Company’s retail location.
• Ensures availability of merchandise and services by maintaining inventories on floor.
• Identify consumer requirements/ trends by establishing a rapport with guests to understand service requirements (non-wine merchandise, tour times, etc.).

Wine Club / DTC

• Develop annual wine club targets alongside RM, work daily with team to achieve targets and delivery memorable customer experiences.
• Train, motivate and coach team members to sell wine club and understand value of loyalty program.
• Make email data collection a priority by collecting email addresses, work with team to achieve targets.
• Work with RM to create and execute calendar of WCM events and communication program, including monthly newsletters.

Events Management (Virtual, On & Off-Site)

• Evaluate new event opportunities as they arise in conjunction with the marketing team. Work with Regional Manager, Retail & Hospitality to create fun and innovative ideas to keep customers engaged.
• Plan and execute a master events calendar for on-site and off-site events that connects to the seasonal merchandising calendar.
• Manage events budget including staffing, participation fees, signage, POS materials.
• Provide post-event reporting including summary and recommendations.
• Work closely with marketing to ensure respective events fall within brand standards.
• Miscellaneous duties as assigned.

Food Service Management

• Creative menu development alongside the Creekside Chef.
• Provide lead role for execution of Wine club, Seasonal, Corporate and Social event food service.
• Aid Chef in seasonal menu changes, helping with creation of service standards, operating processes, and administrative functions of executing menu changes.
• Responsible for rental orders, set up, tear down and execution of Creekside's trade mark events.

WHAT YOU WILL BRING:

• College degree / diploma preferably with sales and marketing
• 3-5 years’ experience in a retail sales role; 2-3 years’ experience in a restaurant or food service role
• Experience working within the wine industry
• Proficient in Microsoft Office software (Excel, Word)
• Well-developed interpersonal skills / ability to manage in a team environment
• Strong organizational, project and time management skills and an attention to detail
• Concise verbal and written communication skills
• Ability work in variety of office, hospitality and retail environments including outdoor events, as well as shifts that may include weekdays, evening and weekends
• A reliable vehicle and the ability to travel to offsite functions and special events/tastings
• Ability to lift a case of wine (30 lbs at a time) as required

WHAT YOU CAN EXPECT:

• Experience in a growing, publicly traded wine and beverage company.
• A collaborative, entrepreneurial team environment with opportunity to make a meaningful impact.
• A competitive salary and total compensation package which includes generous employee health and dental benefits and other perks.

Diamond Estates and its divisions is an equal opportunity employer. We welcome and encourage applications from people with differing abilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Please note that when applying, you will be directed to a site hosted by The Talent Company , our recruitment partner who is supporting us with this search.

JOB VACANCY STATUS:

This role is currently vacant, and we are accepting applications with the intention to hire as soon as possible.

HIRING RANGE:

The anticipated hiring range for this role is $50,000-60,000 (dependent on level of experience), phone allowance, health and dental benefits, paid vacation and other flexible perquisites.

USE OF ARTIFICIAL INTELLIGENCE – BY RECRUITERS & HIRING MANAGERS:

At The Talent Company, people are at the centre of our recruitment process. While we may use artificial intelligence (AI) tools for limited administrative purposes (such as writing creative outreach messages, summarizing interview notes or transcribing reference checks) AI is never the decision maker. Resumes and candidate information are personally reviewed by our recruiters, and all hiring decisions are made by people who bring judgment, care, and expertise to each match. If a client’s recruitment process involves a greater degree of AI use during their own interviews or assessments, we will communicate that to short-listed candidates so they are aware in advance. Our commitment is to use technology responsibly, while ensuring fairness, transparency, and respect at every stage of the process.

USE OF ARTIFICIAL INTELLIGENCE – BY CANDIDATES:

We recognize that candidates may choose to use artificial intelligence (AI) tools to support their job search, for example to refine writing style or gather research. While this can be appropriate, the information you provide in your resume, screening questions, and interviews must always be truthful and accurately reflect your own experience, knowledge, and competencies. AI should never be used to create or exaggerate credentials. Our goal is to understand the real you – your skills, your story, and your potential – so that we can make the best possible match between you and the organizations we serve.

ACCOMMODATION & INCLUSIVITY:

At The Talent Company, we recognize the value of different perspectives and experiences in prompting innovation, sparking creativity, and solving problems. As an equal employment opportunity organization, we do not discriminate against any employee or applicant for employment based on race, Aboriginal peoples, members of visible minorities, sex, age, national origin, religion, sexual orientation, gender identity, persons with disabilities and all other categories protected by law.

We are committed to Equal Opportunities and welcome applications from all sections of the community. Please let us know by emailing recruitment@thetalent.co if an adjustment or adaptation is required at any stage to support you during the recruitment journey.