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Senior Copywriter

Icon3 days ago
Canada
Mid Level
Full-Time

Top Benefits

Competitive Salary
Benefits Package
Opportunities for Growth

About the role

Role Overview We're looking for a Copywriter who can turn brand strategy and customer insight into copy that converts. You'll write the hooks, scripts, and messaging that power high-performing ads across Meta and TikTok. You'll act as both a creative voice and a performance-minded craftsperson, writing copy that's not just clever but built to win in-market. The best work here is measured by results, not just applause.

Responsibilities Write ad scripts, hooks, headlines, and on-screen copy for UGC video, static ads, and branded content. Translate brand positioning and customer research into clear messaging frameworks and angles. Tailor voice and tone to each client's brand while writing for performance across paid social. Develop multiple creative angles per brief, mapping copy to different audience awareness and sophistication levels. Partner with creative strategists, editors, and designers to ensure copy and visuals work as one. Iterate on copy based on performance data, hook/hold rates, and client feedback. Stay on top of platform trends, ad formats, and the language that's currently resonating in-market.

Qualifications 2–4 years of copywriting experience (agency, DTC brand, or performance-creative experience preferred). A portfolio of ad copy, scripts, or short-form content that demonstrates range and results. Strong grasp of marketing, branding, and storytelling principles, especially for direct-response. Ability to write fast, take feedback well, and produce multiple variations without losing quality. Comfort thinking both creatively and analytically; you understand why an ad works, not just that it does. Highly organized and detail-oriented, with the ability to juggle multiple briefs and brands at once.

What We Offer Competitive salary and benefits package. A collaborative and innovative work environment. Opportunities for growth and leadership. The chance to shape work that makes a real impact for exciting brands.

About Icon

Advertising Services
1 employee

Icon is the Human Admaker. 6 Human UGC ads filmed & edited for $399 (100% real / no AI). We find creators, ship product, write scripts, coach creators, & edit videos. Includes Admaker 2.0 software (8-products-in-1, replaces $10K+/mo).

Backed by Founders Fund, OpenAI (ChatGPT) & Google (Veo) leaders, Saquon Barkley (NFL).

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