Job Description

In this role, you’ll connect with small and medium-sized business owners who may not yet be familiar with our product and introduce them to Sage. You’ll be on the front lines, taking the first step to start meaningful conversations. This role is a great fit if you have experience managing leads, are comfortable using BANT or SPIN frameworks, and want to sharpen your objection-handling skills while building your own pipeline of potential customers.

Hybrid schedule — work from our Toronto office three days a week.

The product you’ll represent is software — but not like most software you might know. Our solutions combine decades of proven expertise with modern tools like Sage Ai, making work simpler and more efficient for customers. That’s why they love us.

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We believe that great work deserves great rewards. Our compensation is structured as base salary and commission, with realistic on-target earnings.

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This role is designed as a stepping stone toward account executive or leadership positions. We’re proud to see team members grow into new opportunities.

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Your work is a significant part of your day, and it should feel meaningful and rewarding. At Sage, you’ll start with a comprehensive onboarding program designed to help you feel confident and prepared as a BDR.

Once you’re ready, your day will include a high volume of cold outreach — whether that’s calling, emailing, messaging on LinkedIn, or using other creative approaches to engage potential customers.

It’s important to know that BDR roles typically involve hearing “no” often, so it’s essential to approach conversations thoughtfully and focus on building connections. At Sage, our goal is always to support and take care of our customers.

Through Sage Foundation, you can donate your skill-based support or manual labor to causes you care about 5 days per year. Another 5 days per year can be spent engaging in learning opportunities that interest you, because we care about your development at Sage.

This role is not open to visa sponsorship. Candidates must have current work authorization for the location listed to be considered.

Key Responsibilities

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• Experience in a lead-generating sales role

• Basic understanding of sales framework (e.g.; BANT or SPIN)

• Ability to share examples of how you’ve handled objections

• Growing Sage is our top priority, and we’re rapidly expanding. We invest heavily in our sales teams because we know that when we support our people, we reach more customers.

• When asked why they choose Sage, our sales colleagues often answer: “the culture.”

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• “I can confidently say Sage is better than the last two sales roles I’ve had. I feel valued, and I have more potential to succeed.” — Sales team member since 2025

• “Making 100 calls daily, I’m learning so much about engaging with people. And, for the most part, customers love Sage.” — Sales team member since 2024

Plenty of perks:

• 100% paid premiums for health, dental, and vision coverage.

• RRSP contribution match (100% up to 4%).

• 35 days paid time off (11 paid holidays, 16 vacation days, 3 personal days, 5 sick days).

• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after the start date.

• 5 days paid yearly to volunteer (through Sage Foundation).

• $5,250 tuition reimbursement per calendar year, starting 6 months after the hire date.

• Sage Wellness Rewards Program (annual fitness reimbursement).

• Library of on-demand career development options and ongoing training offerings.

Who is Sage: https://www.sage.com/en-us/company/about-sage/

Life at Sage: https://www.sage.com/en-us/company/careers/

At Sage, our sales culture thrives in a collaborative, reward-driven environment focused on customer success and growth. Sales team members - from SDRs to Account Executives-combine innovative solutions with exceptional care to help small and medium-sized businesses thrive. Guided by our values of being human, bold, and trustworthy, we nurture an inclusive workplace and support professional growth alongside a healthy work-life balance. Sage offers flexible working arrangements, shopping and lifestyle savings, an annual share savings scheme, and OnDemand GP services, creating a purpose-driven culture where sales professionals can simplify complexity for our customers and make a meaningful impact.

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