Manager, Digital Marketing, Loyalty
Top Benefits
About the role
What is the opportunity?
As a member of the Digital Marketing team, you will help execute business strategies across public-facing digital channels and digital sales applications for client growth and retention as part of the Avion Rewards program.
This team's mandate includes digital marketing, digital engagement, and digital acquisition strategies for the Avion Rewards program, in addition to collaboration with Avion Digital, Marketing & Business partners. The Manager will support the Senior Manager/Director in leading Avion Public digital channel management, content management, technical builds, optimization, testing and capability development.
In addition to strategy, design, development, and maintenance of the various Avion public-facing digital properties, you will be responsible for working with key stakeholders to identify opportunities to deepen relationships, and drive engagement. You will manage reporting and insight generation for digital initiatives, as well as strategic channel recommendations.
What will you do?
-
Serve as a SME for Avion Digital channel initiatives.
-
Lead in digital campaign execution and digital marketing content excellence.
-
Plan and effectively manage partners to ensure overall program deadlines/goals are met.
-
Implement and maintain efficient digital marketing campaign processes and workflows.
-
Manage creative, copy and optimization of content for best results with support from A/B testing activities and tools.
-
Recommend and deliver great content, great tools, great forms and interactive experiences for landing pages and related digital content.
-
Build relationships with Digital Marketing, Product and Marketing partners to become a trusted advisor and a go-to digital SME.
-
Manage campaigns & projects through JIRA tickets for marketing partners.
-
Ensure research insights, digital marketing results and program reporting are reviewed and discussed within the appropriate forums & cadence.
-
Proactively analyze email & web data for opportunities to optimize the client experience and increase engagement.
-
Provide best practice expertise and leverage internal impact and influence, tracking capabilities and industry and channel research to determine and optimize effectiveness of digital marketing campaigns.
What do you need to succeed?
Must have:
- Bachelor’s degree or College diploma in Business/Marketing/Technology/Analytics
- Typically, 5+ years of experience – or an equivalent combination of education and experience – in digital, related business functions, marketing or advertising
- Relevant Experience with Salesforce Marketing Cloud
- Committed team player, who values building and nurturing relationships to drive shared success.
- Ability to influence partners in cross-functional working teams.
- Comfort providing strategic input and presenting to senior business leaders.
- Bias to action and to proactively recommending and implementing public-facing digital initiatives to drive sales and leads.
- Curiosity about consumer behaviour and learning new business models and technologies.
- Desire for continuous improvement.
- Experience with web analytics reporting tools ( QuickSight, GA)
- Solid knowledge of internet technologies, usability, accessibility, privacy.
- Experience with Agile project methodology
- Proficiency with A/B testing tools ( i.e. Conductrics)
- Comfort with ambiguous situations and willingness to challenge traditional assumptions to drive business impact and a better client experience.
Nice to have:
-
MBA/MMA/MsC
-
Product Owner experience and/or certification
-
Knowledge and understanding of digital sales funnels
-
Search Engine Optimization experience and knowledge ( SEMRush)
-
Google Analytics and QuickSight experience, or experience with other digital analytics and reporting platforms
-
Working knowledge of Product Marketing principles, value proposition development and enhancement
-
Financial services experience
-
Working knowledge of design thinking and UX principles
-
Basic understanding of programmatic marketing
-
Technical skills, including: JavaScript, HTML 5 & CSS, design applications
-
Web standards and guidelines experience
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
Manager, Digital Marketing, Loyalty
Top Benefits
About the role
What is the opportunity?
As a member of the Digital Marketing team, you will help execute business strategies across public-facing digital channels and digital sales applications for client growth and retention as part of the Avion Rewards program.
This team's mandate includes digital marketing, digital engagement, and digital acquisition strategies for the Avion Rewards program, in addition to collaboration with Avion Digital, Marketing & Business partners. The Manager will support the Senior Manager/Director in leading Avion Public digital channel management, content management, technical builds, optimization, testing and capability development.
In addition to strategy, design, development, and maintenance of the various Avion public-facing digital properties, you will be responsible for working with key stakeholders to identify opportunities to deepen relationships, and drive engagement. You will manage reporting and insight generation for digital initiatives, as well as strategic channel recommendations.
What will you do?
-
Serve as a SME for Avion Digital channel initiatives.
-
Lead in digital campaign execution and digital marketing content excellence.
-
Plan and effectively manage partners to ensure overall program deadlines/goals are met.
-
Implement and maintain efficient digital marketing campaign processes and workflows.
-
Manage creative, copy and optimization of content for best results with support from A/B testing activities and tools.
-
Recommend and deliver great content, great tools, great forms and interactive experiences for landing pages and related digital content.
-
Build relationships with Digital Marketing, Product and Marketing partners to become a trusted advisor and a go-to digital SME.
-
Manage campaigns & projects through JIRA tickets for marketing partners.
-
Ensure research insights, digital marketing results and program reporting are reviewed and discussed within the appropriate forums & cadence.
-
Proactively analyze email & web data for opportunities to optimize the client experience and increase engagement.
-
Provide best practice expertise and leverage internal impact and influence, tracking capabilities and industry and channel research to determine and optimize effectiveness of digital marketing campaigns.
What do you need to succeed?
Must have:
- Bachelor’s degree or College diploma in Business/Marketing/Technology/Analytics
- Typically, 5+ years of experience – or an equivalent combination of education and experience – in digital, related business functions, marketing or advertising
- Relevant Experience with Salesforce Marketing Cloud
- Committed team player, who values building and nurturing relationships to drive shared success.
- Ability to influence partners in cross-functional working teams.
- Comfort providing strategic input and presenting to senior business leaders.
- Bias to action and to proactively recommending and implementing public-facing digital initiatives to drive sales and leads.
- Curiosity about consumer behaviour and learning new business models and technologies.
- Desire for continuous improvement.
- Experience with web analytics reporting tools ( QuickSight, GA)
- Solid knowledge of internet technologies, usability, accessibility, privacy.
- Experience with Agile project methodology
- Proficiency with A/B testing tools ( i.e. Conductrics)
- Comfort with ambiguous situations and willingness to challenge traditional assumptions to drive business impact and a better client experience.
Nice to have:
-
MBA/MMA/MsC
-
Product Owner experience and/or certification
-
Knowledge and understanding of digital sales funnels
-
Search Engine Optimization experience and knowledge ( SEMRush)
-
Google Analytics and QuickSight experience, or experience with other digital analytics and reporting platforms
-
Working knowledge of Product Marketing principles, value proposition development and enhancement
-
Financial services experience
-
Working knowledge of design thinking and UX principles
-
Basic understanding of programmatic marketing
-
Technical skills, including: JavaScript, HTML 5 & CSS, design applications
-
Web standards and guidelines experience
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.