Highlights of the job

 

We are hiring a full-time, permanent

Manager, Encor

Marketing

professional

working out of our

Edmonton

,

AB

office

.

This role is eligible for our hybrid Where We Work program.

This opportunity is open to internal or external candidates. Current EPCOR Employees, please ensure that you are using your

“@epcor.com”

email address to apply.

 

As our Marketing Manager, you’ll

help shape how Albertans experience our brand

. 

You’ll

 

lead

 

a talented team to build campaigns,

 

marketing programs and systems

 

that resonate, drive

 

growth

 

and reflect

 

the communities we serve.

 

 

This isn’t just a marketing role

–

it’s a chance to lead with heart, think big, and make a measurable impact. If you’re passionate about building brands, love data as much as storytelling, and thrive in fast-paced environments, we want to meet you.

 

What you’d be responsible for

 

Reporting to the

Senior

Manager

,

Encor

Marketing

,

you

will have the following key accountabilities:

 

Brand Strategy &

Marketing Funnel

• Collaborating

  with our Senior Manager, Mar

  keting

  on evolving our brand vision, promise, and go-to-market strategy for both residential and commercial markets

• Owning the full marketing funnel – from awareness to conversion and retention – across digital, mass media

  and community channels

• Supporting product launches with naming,

  campaign planning,

  messaging, visuals, and landing page strategy

 

Team Leadership & Development

• Guiding and growing a team of

   

  four

   

  marketers

   

  in the fields of digital marketing, content and social media,

   

  acquisition

   

  and loyalty—supporting their development and success

  .

• Creating positive momentum to drive high team engagement through effective

  collaboration, team activities, coaching and mentorship.

 

Creative & Agency Oversight

• Overseeing creative development

  and management

  from our

  agency and

  creative

  partners to ensure

  the work

  spark

  s

  interest, drive

  s

  action

  and achieves goals efficiently

• Reviewing and approving creative briefs

  ,

  project plans

  and

  assets

  to ensure consistency, efficiency,

  compliance

  and strategic alignment across all channels

 

Customer Experience & Insights

• Partnering with

  our broader team

  to deliver customer-first experiences and bring customer insights into everything we do

• Analyzing customer feedback and behavioral data to inform messaging, improve engagement, and guide campaign direction

 

Performance & Optimization

• Managing marketing budgets

  while

  ensuring

  a

  smart, efficient spend

• Tracking brand health, marketing

  Return on Investment (

  ROI

  )

  and key performance metrics

• Testing and learning with pilot

  initiatives

  and sharing insights across the team

• Overseeing paid search and digital performance, offering recommendations for optimization

 

Community Engagement & Owned Channels

• Leading sponsorships, donations, and local engagement

  plans

• Supporting owned channels (website, social,

  Interactive Voice Response (

  IVR

  )

  , etc.) with fresh, relevant messaging

 

This isn’t the whole list of course

and given we are a

small but high performing team, we pitch in wherever needed.

 

 

 

What’s required to be successful

 

You’re bringing a mix of technical expertise,

leadership

behaviours and creative vision, backed by:

 

Required (Must Haves):

 

• A

  degree

  in marketing, business, marketing, communications, or a related field

• Experience that includes:

  • 10+ years

    of experience in brand marketing, advertising or account planning

  • 5

    years

    leading a multidisciplinary marketing team

  • Managing multiple campaigns and deadlines simultaneously

    , with strong prioritization and organizational skills.

    You are highly adaptable.

• Deep

  knowledge of mass media, social (paid and organic), search, email, direct mail and community marketing

• Comfort with

  Key performance Indicators (

  KPIs

  )

  and performance metrics

  .

• A test-and-learn mindset

  —

  you’re always

  curious and open to new ideas

  .

• Strong communicator and collaborator

  across teams and levels

  .

• Confident presenter

  with a knack for

  storytelling

  and

  can

  tell a story

  with data

  .

• Customer-

  centric mindset

  –

  you care deeply about

  solving real problems

  .

 

 

Assets (Nice-to-Haves):

 

• Experience in a

  fast-paced

  marketing agency or corporate marketing department

• A track record of launching new products or services

  and an iterative approach

• Comfort with ambiguity and a knack for finding clarity

• Experience using data to personalize messaging and target customers

• Familiarity with

  Go To Market (

  GTM

  )

  strategies and startup-style environments

• Understanding of the Alberta competitive energy market.

 

Other important facts about this job

 

Jurisdiction

: MGMT

Hours of work

: 80 hours biweekly

 

Learn more about

Working at EPCOR

!

Follow us on

LinkedIn

,

 

X

,

Glassdoor

 

or

Facebook

!

 

 

Please note the following information:

• A requirement of working for EPCOR is that you are at least 18 years of age, successfully attained a high school diploma (GED, or equivalent level of secondary education) and legally entitled to work in Canada. (A copy of a valid work permit may be required.)

• If you are considered for the position, clearance on all applicable background checks (which may include criminal, identity, educational, and/or credit) and professional reference checks is required.

  Some EPCOR positions require an enhanced level of background assessment, which is dictated by law. These positions require advanced criminal record checks that must also be conducted from time to time after commencement of employment.

• A technical/practical assessment may be administered during the selection process and this exercise will be used as a part of the selection criterion.

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