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Job Description: You will plan for and implement an outstanding launch of Takeda's Pso/PsA asset and its associated services, following our goals, by taking full ownership of the pre-launch plans and execution to set the foundation for a successful commercial launch. The purpose is also to ensure the asset enters the market positioned for adoption, aligned with patients and partners needs and supported by a organizational readiness.

You will report to Business Unit Head, GI² and Mature Neuroscience.

SCOPE :

• Develop the pre-launch plan and coordinate its execution by working with the teams to guarantee market and customer understanding, identifying access and reimbursement pathways, engaging with partners to capture their insights and incorporate them in the brand strategy, developing brand value proposition and ensuring forecasting are aligned with our goals.
• Lead the planning the commercial launch strategy, ensuring understanding of our goals.
• Coordinate teams' efforts for launch readiness, including marketing, sales, regulatory, access, supply and medical affairs to ensure seamless execution.
• Manage project timelines, ensuring milestones are met.
• Propose and oversee sales targets, investments, budget planning and management, ensuring cost-effective use of resources, profitability and Return on investment according to company expectation.
• Collaborate with technical teams to ensure product readiness and compliance with regulatory standards.
• Facilitate communication between commercial, technical, and support teams to ensure understanding and address any issues promptly.
• Monitor market trends and competitor activities, adjusting strategies to achieve competitive advantage and shaping the market in preparation for launch.
• Present progress reports to senior management, highlighting important achievements and areas for improvement.
• Ensure training and support for sales and marketing teams to promote the product.
• Responsible for KOL commercial engagement strategy, including leading commercial ad boards and engagement at congress/ events.
• Improve projects, applying feedback and data to increase launch processes.
• Perform these responsibilities within the framework of corporate policies, procedures, and goals and within applicable Canadian laws and regulations.

Key : accountabilities : Pre-Launch Preparation and Execution:

• Coordinate launch readiness, monitoring progress, removing roadblocks, and ensuring subject matter experts lead their respective areas.
• Develop pre-launch campaigns, go-to-market plans, branding, messaging, and channel strategies to build anticipation and awareness.
• Collaborate with Product Development and other teams to ensure understanding between product features, marketing programs, and audience needs.

Strategic and Tactical Planning:

• Develop a comprehensive marketing strategy for the product launch, ensuring understanding of organizational goals.
• Conduct market research, competitor analysis, and audience insights to define unique selling propositions, target customer segments, and strategic opportunities.
• Create integrated strategic brand plans that increase portfolio assets and incorporate lifecycle management to ensure long-term growth in the Canadian market.
• Use market research, partner insights, and external trends to strengthen product positioning, maximize performance, and maintain a leadership position.

Cross-Functional and External Collaboration:

• Lead collaboration with Sales, Communications, Regulatory, Medical Affairs, and Operations teams to implement marketing strategies.
• Partner with external agencies and vendors for creative development, media planning, and activation.
• Build and nurture productive relationships with important partners, including KOLs, and shape the product experience and market conditions for launch growth.

Execution and Monitoring:

• Develop marketing programs and materials, integrating digital programs to boost engagement and execution effectiveness.
• Anticipate team member and market trends, identifying brand opportunities and risks, and implement strategies to lead competitive advantage.
• Implement strategic response by partnering with customer-facing teams and providing support.

Financial and Operational Leadership:

• Collaborate with Business Intelligence and Finance to develop aligned forecasts and financial plans.
• Oversee OPEX and marketing budgets, tracking investments, identifying deviations, and implementing mitigation strategies to ensure financial stewardship.
• Ensure field budgets are allocated to improve results.

Corporate Values and Compliance:

• Uphold Takeda's Code of Conduct, Values, and Mission
• Ensure all activities follow applicable laws, industry codes, and corporate policies.

SKILLS and LEADERSHIP CAPABILITIES :

• Lead teams
• Analytical skills.
• Project management skills.
• Financial experience with expertise in P&L management.
• Collaboration and ability to collaborate and innovate.
• Produce new solutions and develop creative marketing approaches;
• Solid awareness of business issues, processes and outcomes as they impact our strategic direction;

Digital Competencies:

• Data-driven decision-making interpret data to make informed decisions and promote outcomes.
• Digital collaboration Experience working with colleagues in virtual or remote settings, using digital collaboration tools, incl. MS Teams.
• Digital fluency Proficiency in applying digital tools, platforms, Artificial Intelligence (AI) and other technologies to communicate with impact and perform tasks.
• Learning and Innovation Lead by example through intentional skill development, experimentation and encouraging a culture of digital curiosity.
• Trust & Security Understanding of cybersecurity threats and best practices to protect sensitive information and systems.
• Transformation Prior experience driving digital transformation programs, technology development and integration with daily work practices.

Experience and Education :

• Bachelor in Health Science related discipline and Business Administration; MSc in Health Sciences, or MBA an asset.
• Minimum of 5 years of pharmaceutical experience, including 3 years in Product Management and new product launch. Previous pharmaceutical sales management experience.
• Product Launch experience in pharmaceutical industry; within inflammatory diseases.
• Understanding of the Canadian public reimbursement environment.
• Bilinguaul (English/French)

Travel Requirements :

• This is a head-office-based position in Toronto, Canada.
• Willingness to travel to different meetings, including overnight trips. Some international travel may be required.

Takeda Canada encourages applications from all qualified candidates. In accordance with our accommodation policies and applicable provincial accessibility legislation, please advise us if you need accommodation in order to participate in the recruitment process. Any information you provide relating to accommodation will be addressed confidentially.

Locations: Toronto, Canada

Worker Type: Employee

Worker Sub-Type: Regular

Time Type: Full time