We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What You'll Be Doing The Senior Director, Marketing Modernization is responsible for developing the strategy, roadmap and business cases for delivering one-to-one direct and digital marketing for CIBC clients that will lead CIBC to become the #1 bank in client experience. The incumbent will align marketing technology and data with CIBC’s purpose and enterprise goals, serve as business lead for transformative marketing technology projects, and evaluate and choose technology solutions. As the technology advisor to marketing leaders, the Senior Director, Marketing Modernization will define the data and modernization solutions required to achieve the digital and direct strategy. The role supports the Brand & Marketing team by advising on technical and data use cases, choosing and implementing solutions for marketing modernization including a new digital asset management solution, client preference center, and data and channel integration.

Key areas of focus will be requirements, use cases, design, setup and test of marketing solutions that support personalized client centric marketing campaigns.

The incumbent will also oversee ongoing data roadmap initiatives for marketing technology in support of greater personalization and effectiveness.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote. How You’ll Succeed

• Strategy Development and Delivery - Lead the vision, business case and prioritized delivery of marketing modernization initiatives. This will include identifying key use cases and requirements and working closely with partners to define the business benefits associated with each use case.
• Liaising with technology and vendors to obtain cost estimates and solutioning, and constructing business case and with payback under two years.
• Sharing details on the vision, compelling story, and quantified business benefits (revenue growth, cost savings) with stakeholder groups across our Bank.
• Serving as the project business lead for the successful delivery and setup.
• Overseeing change management requirements and delivery including training, communications, and pulse-checks.
• Develop a multi-year roadmap to build new and modernize existing client journeys that enables these end to end, omni-channel experiences and mobilize a cross-functional team to deliver on roadmap.
• Scale and grow the journey design practice across marketing and provide coaching and guidance on design and build of client journeys.
• Maintain and document library of existing journeys and set governance process for standardization, prioritization and optimization of client journeys.
• Oversee Salesforce Marketing Cloud, Data initiatives, and Digital online marketing initiatives.
• Provide highly specialized advice and consultation to technology and business partners to setup transformational changes to the marketing program.
• In partnership with key stakeholders, design end to end omni-channel experiences across acquisition, engagement & service based on client behaviours, business strategy and operating models.
• Research, recommend and implement new marketing technology products and tools that are cross channel and cross product. This includes 17 existing channels and the delivery of emerging channels to improve business performance.
• Optimize technology investment by implementing additional use cases and processes that take advantage of existing capabilities.
• This role will also take ownership of CASL compliance management for the organization.
• Verify that the ecosystem accurately meets defined business expectations including overseeing user acceptance testing and confirming that performance requirements are achieved.
• Lead analytical and business impact assessments for input into business cases.
• Oversee improvements to existing business processes to increase campaign volume, efficiencies and effectiveness.
• Consult with stakeholders to optimize client journey trigger campaigns and develop business rules and automation.
• Partner with key stakeholders to develop and deliver Marketing data management strategy to ensure that the development and support of Marketing data is consistent with CIBC’s Brand and Marketing strategy, CIBC’s architecture strategy, while also ensuring accurate, comprehensive, timely and cost-effective solutions to meet internal requirements.
• Change Management and new user support of new marketing technology rollouts.
• Lead user acceptance testing while correcting any issues that arise.
• Provide training & support to Brand & Marketing team resources with the effective use of Marketing Technology products.
• Lead Marketing project resources in their work with product groups, technical leads, and stakeholders to define, pilot and launch new functionalities within Salesforce Marketing Cloud.
• Manage the delivery of new and enhanced initiatives within CIBC’s marketing technology and personalization roadmap.
• Oversee a cross functional team of Technology, Marketing, and product partners to deliver integrated marketing capabilities.

Who You Are

• Initiative - Takes proactive steps to drive complex situations forward and embraces challenges.
• Love for Learning - Has a strong desire to continuously learn and stay updated with the latest marketing trends and technologies.
• Curiosity - Demonstrates a genuine interest in exploring and adopting new technologies to enhance marketing strategies.
• Outcome-Oriented - Focuses on achieving tangible business outcomes and prioritizes client experience alongside organizational goals.
• Analytical Thinking - Possesses strong analytical skills to assess data and make data-driven decisions for effective marketing modernization.
• Adaptability - Adapts quickly to changing market dynamics and is open to experimenting with innovative marketing approaches.
• A Coach who cares - able to train and teach peers, stakeholders and team members on the value of a good marketing ecosystem and put the right change management practices in place to drive meaningful modernization
• You embrace and advocate for change. You continuously evolve your thinking, and the way you work in order to deliver your best.
• You give meaning to data. You enjoy investigating complex problems and making sense of information. You communicate detailed information in a meaningful way.
• You engage with your heart and mind. You care about people and respect different perspectives. You listen and learn from the experiences of others.
• You look beyond the moment. You know what you do will make a difference today and tomorrow. You look for new opportunities to define what’s possible.
• You are a caring and accountable leader. You’re passionate about developing and coaching to bring out the best in people. You have a diverse, high-performing teams.
• You’re a certified, marketing, technology, professional. You have experience running complex, cross, functional, matrixed projects, and have brought large scale programs to completion.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

What CIBC Offers At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
• Subject to plan and program terms and conditions

What You Need To Know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com
• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.
• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).
• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location Toronto-81 Bay, 32nd Floor

Employment Type Regular

Weekly Hours 37.5

Skills Analytical Thinking, Campaign Development, Communication, Customer Engagement, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, People Management, Project Management, Teamwork