Senior Manager, Email Development - Salesforce
Top Benefits
About the role
Job Description
What is the opportunity?
To manage the end to end process of email development including HTML and AMPscript coding and testing. The HTML Email Developer is also responsible for being a subject matter expert on email marketing best practices and has proven project management skills.
What will you do?
- Developing HTML emails to meet channel best practices for viewing across multiple platforms and mobile devices
- Coordination of the end-to-end email production process including deployment of emails ensuring that deadlines are met and emails are created and sent without error
- Be a subject matter expert on channel best practices including optimization tactics; expert knowledge of CASL regulations as well as digital accessibility standards
- Proven project management skills with the ability to manage multiple tasks simultaneously and work in a fast paced environment
- Continuously monitor industry trends, technologies, and standards with respect to email development and online marketing and be able to research, recommend, and apply/roll out new technologies as they emerge
- Assist with audit of SFMC instance including current and past email content
- Build HTML / CSS responsive templates and content blocks in SFMC as well as personalised dynamic content blocks using AMPscript
- QA, testing & troubleshooting email content, automations, audiences, journeys and implement practises to ensure continued database hygienes
What do you need to succeed?
- Bachelor's degree in Computer Science, Engineering, or related field with 5+ years of email marketing experience using marketing platforms including SalesForce Marketing Cloud
- Strong knowledge AMPscript coding and design skills
- Knowledge of computer graphics packages such as Dreamweaver or VS Code, Figma, Adobe Photoshop, Adobe Illustrator.
- HTML coding, CSS, AMPscript, JavaScript
- Proven project management skills with the ability to manage multiple tasks simultaneously and work in a fast paced environment
- Excellent knowledge of email campaign performance metrics
Nice-to-have:
- Knowledge of email CASL laws
What is in it for you?
We thrive on the challenge to be our best - progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation
- Leaders who support your development through coaching and managing opportunities
- Opportunities to work with the best in the field
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
#LI-post
#TECHPJ
Job Skills
Adobe Creative Cloud, Adobe Dreamweaver, Adobe Photoshop, AMPscript, Application Development, Cascading Style Sheets (CSS), CSS3, CSS HTML, Database Development, Detail-Oriented, Group Problem Solving, Hyper Text Markup Language (HTML), Postman (Software), Programming Languages, Project Management, QA Project Management, Salesforce Marketing Cloud Email Studio, Salesforce Marketing Cloud Personalization
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
TECHNOLOGY AND OPERATIONS
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-11-26
Application Deadline:
2025-12-17
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
I****nclusion** and Equal Opportunity Employment**
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
Senior Manager, Email Development - Salesforce
Top Benefits
About the role
Job Description
What is the opportunity?
To manage the end to end process of email development including HTML and AMPscript coding and testing. The HTML Email Developer is also responsible for being a subject matter expert on email marketing best practices and has proven project management skills.
What will you do?
- Developing HTML emails to meet channel best practices for viewing across multiple platforms and mobile devices
- Coordination of the end-to-end email production process including deployment of emails ensuring that deadlines are met and emails are created and sent without error
- Be a subject matter expert on channel best practices including optimization tactics; expert knowledge of CASL regulations as well as digital accessibility standards
- Proven project management skills with the ability to manage multiple tasks simultaneously and work in a fast paced environment
- Continuously monitor industry trends, technologies, and standards with respect to email development and online marketing and be able to research, recommend, and apply/roll out new technologies as they emerge
- Assist with audit of SFMC instance including current and past email content
- Build HTML / CSS responsive templates and content blocks in SFMC as well as personalised dynamic content blocks using AMPscript
- QA, testing & troubleshooting email content, automations, audiences, journeys and implement practises to ensure continued database hygienes
What do you need to succeed?
- Bachelor's degree in Computer Science, Engineering, or related field with 5+ years of email marketing experience using marketing platforms including SalesForce Marketing Cloud
- Strong knowledge AMPscript coding and design skills
- Knowledge of computer graphics packages such as Dreamweaver or VS Code, Figma, Adobe Photoshop, Adobe Illustrator.
- HTML coding, CSS, AMPscript, JavaScript
- Proven project management skills with the ability to manage multiple tasks simultaneously and work in a fast paced environment
- Excellent knowledge of email campaign performance metrics
Nice-to-have:
- Knowledge of email CASL laws
What is in it for you?
We thrive on the challenge to be our best - progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation
- Leaders who support your development through coaching and managing opportunities
- Opportunities to work with the best in the field
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
#LI-post
#TECHPJ
Job Skills
Adobe Creative Cloud, Adobe Dreamweaver, Adobe Photoshop, AMPscript, Application Development, Cascading Style Sheets (CSS), CSS3, CSS HTML, Database Development, Detail-Oriented, Group Problem Solving, Hyper Text Markup Language (HTML), Postman (Software), Programming Languages, Project Management, QA Project Management, Salesforce Marketing Cloud Email Studio, Salesforce Marketing Cloud Personalization
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
TECHNOLOGY AND OPERATIONS
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-11-26
Application Deadline:
2025-12-17
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
I****nclusion** and Equal Opportunity Employment**
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.