Best Sleep Media is revolutionizing sleep product education by creating compelling content to help consumers make smarter decisions. Powered by Endy, Silk & Snow, Hush, and Casper Canada, this content start-up works directly with the most innovative sleep leaders to support business priorities and create high-quality content. We are passionate about growing and championing a diverse team of powerhouse individuals fueled data-driven insights, creativity, and passion for a great night’s sleep.

The Social Media and Content Specialist will play a crucial role in creating content across all of Best Sleep Media’s channels, helping to achieve business priorities through smart content marketing. This individual is extremely driven, a self-starter, and can create thumb-stopping content for socials and web. This role works closely with the marketing directors and leaders of direct-to-consumer brand partners to grow awareness and consideration across paid and organic channels.

What you’ll do:

• Manage content calendar for web and social, with ensuring content is being posted on at least one channel Monday to Friday
• Develop, capture, create, post, and manage all paid and organic social content across TikTok, Meta (Instagram, Facebook), YouTube (including Shorts), and secondary platforms like Reddit for Best Sleep Society and Top Sleep Picks
• Create and edit short-form video content that drives engagement, while staying aligned with brand guidelines and strategy
• Ensure content includes a mix of engagement drivers like storytelling, strong hooks, humor, and trending moments.
• Be in front of the camera and featured on our social media channels and website
• Develop, copywrite, and upload all website content for Best Sleep Society and Top Sleep Picks, including listicles, reviews, and guides.
• Collaborate with performance counterparts and brand teams to optimize SEO and AI-compatibility for on-site copy on a weekly basis
• Collaborating cross-functionally to incorporate performance insights into social and web content that will meaningfully drive organic traffic to the site and improve paid performance
• Strategize, plan, and lead bi-monthly photo/video shoots to improve quality of visual content output.
• Coordinate content expansion into other markets (French Canada, USA, and/or beyond)

Who you are:

• 2+ years of experience in a full-time social media, content creation, or copywriting role
• Social media savviness - Deep knowledge of social media platforms, with an understanding of how to tailor content for each, as well as paid vs organic content
• Creative, scrappy, and excited to experiment in a start-up environment.
• Driven by creativity, by grounded in strategy and data – confident in understanding performance analytics and making data-driven decisions, continuously innovating through strong content angles and compelling copy
• Jack of all creative trades – comfortable in front of the camera, editing videos, and writing copy
• Value honesty and humility. You have integrity and do what you say
• Experience working in an environment representing multiple brands or clients is a bonus
• A genuine interest in sleep products, wellness, and the retail industry

Portfolio is required

Why our Best Sleep Media team loves their work:

• We prioritize diversity and inclusivity in our company culture
• Direct working relationship with leaders across D2C banners
• Exposed to multiple brands, including approach to content creation, performance, and growth that will set you up for success in this role and beyond
• Make a meaningful impact in a revenue-driving content start-up, helping Canadians and beyond improve their sleep habits and well-being
• Competitive benefits package (medical, dental, vision) and 3 weeks PTO
• Employee discount on all Silk & Snow products with free mattress and bedding items after 3 months
• This is not just a job but a CAREER with potential opportunities for growth and advancement, with emphasis on hiring from within