Analyst, Performance Intelligence
About the role
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Edelman is seeking an Analyst, Marketing Analytics to join our growing Intelligence team. This role supports analytics across paid, earned, and owned media channels, including social, search, and programmatic. The Analyst will be responsible for collecting, aggregating, and analyzing marketing data from native platforms and business intelligence tools (e.g., Tableau, Datorama, Looker Studio), transforming it into actionable insights that inform campaign strategy and optimization. This role requires a strong balance of analytical rigor and storytelling ability, enabling the Analyst to connect data signals to broader business impact and deliver meaningful recommendations to internal teams and clients. Key Responsibilities Gather, clean, aggregate, and accurately deliver marketing data across multiple channels and platforms like programmatic (DV360, Tradedesk etc.), paid search (SA360) and social (Meta, LinkedIn, TikTok, Reddit etc.), organic search and social, earned and website (Google Analytics, Adobe Analytics). Support cross-channel integrated measurement workflows, campaign analysis and dashboard creation and maintenance using native and third-party platforms like Supermetrics, Tableau, PowerBI, Google Data Studio etc. Ensure data accuracy, consistency, and quality across reporting outputs. Support development of measurement frameworks, KPIs, website tagging (GTM, Adobe Launch), social listening, real-time monitoring analysis and benchmarks aligned to campaign objectives. Support, translating insights into recommendations Promote best practices in data automation and operational efficiency and maintain awareness of industry trends, tools, and emerging platforms. Partner with cross-functional teams including Performance Marketing, Digital Strategy, Creative, Planning, and BI to support data driven input into campaign planning, optimization, and performance reviews Participate in internal and client-facing meetings to present insights Qualifications & Skills ~2 years of experience in marketing analytics, digital media, or related field ~1-2 years of experience with Analytics tools: Excel (Formulas, pivot tables, manipulation), Tableau, Google Data Studio, Google Analytics, Adobe Analytics Media/Ad serving platforms: Meta business manager, LinkedIn business manager, Google Ads, Campaign Manager, DV360, Tradedesk, SA360 Tagging solutions: GTM, Adobe Launch Data integration, cleaning, and dashboard development Knowledge of paid media, earned media and organic social media and tools like Brandwatch, Sprinklr etc. Understanding of digital media planning and performance measurement Strong attention to detail with the ability to manage multiple priorities Effective communicator with strong data storytelling skills Ability to work in cross-functional, collaborative environments Self-starter with a proactive mindset Curious, analytical thinker with strong problem-solving skills Team-oriented, supportive, and adaptable in a fast-paced environment Bachelor’s degree (or equivalent) in a relevant discipline What Success Looks Like Delivering accurate reporting that informs campaign decisions Enabling data-driven optimizations that improve performance outcomes Building efficient, scalable reporting solutions through automation Becoming a trusted analytics partner to internal teams and clients $50,000 - $67,000 per year #LI-PP1 We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles. It started with one man’s passion to make an impact through stories… 70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected. We are one global team, over 6,000 strong across 60 offices, grounded by our shared values. We promise an experience where our employees see that boldness is possibility, empathy is progress, and curiosity is momentum. Since Dan Edelman founded the firm in 1952, we have remained an independent, family-run business, and our culture is one that brings understanding, collaboration, and respect to our work and to each other. Diversity, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company. At Edelman, we are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration. Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work— taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe. The relentless pursuit of excellence The freedom to be constantly curious The courage to do the right thing The commitment to positively impact society. We grow our people We invite and celebrate differences Our reputation is our brand We’re global, yet local We offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry. Our culture is built on trust, innovation, and inclusivity, where unique perspectives are not only welcomed, but celebrated. At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients’ business. Join our talent community to receive the latest DJE Holdings news and content, and to be notified when job openings match your skills and experience.
About Edelman
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders.
We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements.
Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
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Analyst, Performance Intelligence
About the role
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Edelman is seeking an Analyst, Marketing Analytics to join our growing Intelligence team. This role supports analytics across paid, earned, and owned media channels, including social, search, and programmatic. The Analyst will be responsible for collecting, aggregating, and analyzing marketing data from native platforms and business intelligence tools (e.g., Tableau, Datorama, Looker Studio), transforming it into actionable insights that inform campaign strategy and optimization. This role requires a strong balance of analytical rigor and storytelling ability, enabling the Analyst to connect data signals to broader business impact and deliver meaningful recommendations to internal teams and clients. Key Responsibilities Gather, clean, aggregate, and accurately deliver marketing data across multiple channels and platforms like programmatic (DV360, Tradedesk etc.), paid search (SA360) and social (Meta, LinkedIn, TikTok, Reddit etc.), organic search and social, earned and website (Google Analytics, Adobe Analytics). Support cross-channel integrated measurement workflows, campaign analysis and dashboard creation and maintenance using native and third-party platforms like Supermetrics, Tableau, PowerBI, Google Data Studio etc. Ensure data accuracy, consistency, and quality across reporting outputs. Support development of measurement frameworks, KPIs, website tagging (GTM, Adobe Launch), social listening, real-time monitoring analysis and benchmarks aligned to campaign objectives. Support, translating insights into recommendations Promote best practices in data automation and operational efficiency and maintain awareness of industry trends, tools, and emerging platforms. Partner with cross-functional teams including Performance Marketing, Digital Strategy, Creative, Planning, and BI to support data driven input into campaign planning, optimization, and performance reviews Participate in internal and client-facing meetings to present insights Qualifications & Skills ~2 years of experience in marketing analytics, digital media, or related field ~1-2 years of experience with Analytics tools: Excel (Formulas, pivot tables, manipulation), Tableau, Google Data Studio, Google Analytics, Adobe Analytics Media/Ad serving platforms: Meta business manager, LinkedIn business manager, Google Ads, Campaign Manager, DV360, Tradedesk, SA360 Tagging solutions: GTM, Adobe Launch Data integration, cleaning, and dashboard development Knowledge of paid media, earned media and organic social media and tools like Brandwatch, Sprinklr etc. Understanding of digital media planning and performance measurement Strong attention to detail with the ability to manage multiple priorities Effective communicator with strong data storytelling skills Ability to work in cross-functional, collaborative environments Self-starter with a proactive mindset Curious, analytical thinker with strong problem-solving skills Team-oriented, supportive, and adaptable in a fast-paced environment Bachelor’s degree (or equivalent) in a relevant discipline What Success Looks Like Delivering accurate reporting that informs campaign decisions Enabling data-driven optimizations that improve performance outcomes Building efficient, scalable reporting solutions through automation Becoming a trusted analytics partner to internal teams and clients $50,000 - $67,000 per year #LI-PP1 We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles. It started with one man’s passion to make an impact through stories… 70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected. We are one global team, over 6,000 strong across 60 offices, grounded by our shared values. We promise an experience where our employees see that boldness is possibility, empathy is progress, and curiosity is momentum. Since Dan Edelman founded the firm in 1952, we have remained an independent, family-run business, and our culture is one that brings understanding, collaboration, and respect to our work and to each other. Diversity, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company. At Edelman, we are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration. Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work— taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe. The relentless pursuit of excellence The freedom to be constantly curious The courage to do the right thing The commitment to positively impact society. We grow our people We invite and celebrate differences Our reputation is our brand We’re global, yet local We offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry. Our culture is built on trust, innovation, and inclusivity, where unique perspectives are not only welcomed, but celebrated. At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients’ business. Join our talent community to receive the latest DJE Holdings news and content, and to be notified when job openings match your skills and experience.
About Edelman
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders.
We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements.
Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.