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GTM Lead

Anevo Marketing4 days ago
Remote
$100,000 - $110,000/yr
Senior Level
Full-Time

Top Benefits

Remote work from anywhere in EST
Flexible schedule with unlimited time off
Competitive salary $100k-110k plus bonuses

About the role

Work Hours: Full-Time

Location: Remote (Must be able to work in EST time zone)

Compensation : $100,000 - $110,000/yr + performance bonuses

Total Compensation Target : $130,000/yr+

About Us

We're a lean, high growth outbound GTM consulting firm (primarily managed cold email and cold calling as a service) that focuses on driving ROI and booking sales meetings for 30 or so customers across a variety of B2B industries. We obsess over deliverability and outbound sales.

We were founded in 2022 and have a 100% remote team of 10 people & our customers range from startups to mid market companies.

Job Role

As GTM Lead, your job is to manage client accounts so they get the best results possible and lead your own fulfillment team. This includes maximizing sales meetings booked and ROI for customers, leading your own internal team, making sure campaigns hit KPIs on their outbound campaigns, coaching internal team members, and communicating with customers.

Your biggest priority is to make sure your customers are getting the best results possible & have the best possible experience.

You will directly report to clients, our Head of GTM, and you will have a small team of GTM strategist(s) and SDR(s) that report to you.

To win in this role you will need to be exceptional at GTM and demand generation via outbound, a great communicator and leader, and scrappy.

In this role you will be able to work in a high growth startup environment & be able to see what is working first hand. You will also be able to work with a variety of high growth companies & more importantly be able to drive a real impact for their businesses.

You will be held accountable for hitting targets, meeting deadlines, and driving results

If not you're excited to be part of a fast paced, high growth environment, this role is not for you.

Responsibilities

  • Maintain and grow client performance while staying within gross margin KPI's
  • Lead fulfillment team via daily internal calls, answering of any questions in Slack, and coaching/training sessions
  • Serve as the escalation point for any service or performance challenges from client & jump in hands on to resolve the problem
  • Quality check campaigns, identify potential bottlenecks and improvements, and make sure change is implemented
  • Proactively communicate next steps, timeline shifts, and KPI insights to keep clients aligned.
  • Hold team accountable and foster a culture of accountability, transparency, and speed
  • Regularly report to founder on client results and improvement opportunities

Day-To-Day Tasks:

Since we are quickly growing, the exact tasks you will be doing may shift over time however here is an example of what your day might look like in this role:

Morning :

  • Call with your GTM team to review yesterday’s KPIs and tackle any performance gaps
  • Answer urgent Slack messages from clients & escalated problems

Mid-day :

  • Deep-dive on underperforming campaigns - diagnose root causes, implement and assign fixes
  • Proactively identify customer issues that could lead to a poor experience or churn & solve them
  • Lead client strategy / onboarding calls
  • Quality check campaigns
  • Answer customer Slack messages

Later in the day :

  • Assign tasks, catch up with team to make sure they are done well
  • Update internal playbooks, test new software / strategies
  • Set agenda for tomorrow, plan for the following day / week

Weekly/Monthly

  • Refine SOPs & build process improvements

In your free time

  • Continually learn about what is going on in the GTM space

Results:

  • Make sure email campaigns are hitting or exceeding benchmarks around number of emails sent, reply rates, interested reply rates, and meeting scheduled rates
  • On Time Delivery 95%+
  • Error Rate <5%
  • Average client meeting booking rate better than 1 meeting per 3,000 emails sent
  • Deliver an exceptional experience for customers (Churn <10%, NPS 80%+)
  • Maintain gross margins of service

Requirements:

2+ Years experience of running B2B lead generation and cold outreach campaigns with proven track record

2+ Years experience in client facing / account management style role

Experience managing talent & leading teams

Experience directly managing customer relationships

Experience with the following tools (or similar)

  • Smartlead
  • Clay
  • Apollo
  • Heyreach
  • Salesfinity
  • Make / Zapier

Self-motivated, detail-oriented, and ability to work autonomously

High emotional intelligence & exceptional ability to lead internal and client facing conversations

Scrappy, flexible, entrepreneurial mindset and loves new challenges

Reliable internet, quiet office, and tech setup for remote work (webcam, microphone)

Available to work EST hours (9am-5pm)

Bonus Experience

  • Experience running your own business
  • Double bonus if it is a cold email / outbound agency
  • Experience with Claude code & building AI enabled workflows

Why Work With Us?

Remote position

  • This is a fully remote role - we operate in the EST time zone & you can do this job from anywhere

Flexible schedule & time off

  • You are judged on your ability to drive results & move the needle - if your responsibilities are handled, we don't care when you work

High impact

  • You'll be able to work on a variety of tasks and be able to make a massive impact - you won't just be a cog in the machine

Startup culture

  • You'll be able to work closely with the founder, work on a variety of engaging tasks, and won't need to jump through corporate hoops

What We Value

Extreme Ownership

  1. You are responsible for your actions, we don't want to breathe down your neck - taking responsibility allows you to control the outcome

Speedy Execution

  1. We focus on getting things done fast. The more we do, the more we can iterate & learn from our mistakes.

Radical Transparency

  1. We want to be crystal clear both internally and externally - even if it hurts.

Client First Mentality

  1. We are here to serve our clients & make sure they both get the best experience and results by working with us. Our actions are guided by making sure the client wins

Recruitment Process

Application: ~15 Minutes

Intro Assessment: ~45 Minutes

Intro interview: ~30 Minutes

Technical Assessment: ~60 Minutes

Final Interview: 30 Minutes

Ready to apply?

If you're excited to work with us based on the job description above, feel free to fill out the form below to apply & we will reach out to you!

About Anevo Marketing

Advertising Services

We help B2B companies generate qualified meetings on their sales teams calendar using outbound marketing.

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