Director, Dealer Products
Top Benefits
About the role
Are you ready to be a big part of something big?
At Trader Interactive, we make buying and selling a great experience. We’re a group of go-getters who decided they didn’t want to settle for the status quo. We come together as one team to build value and drive innovation across our industries - but we have fun while we do it and make sure our people are always our #1 priority.
When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different teams and small enough to connect authentically with leadership.
And one of the best parts? We give you the freedom to work from whatever working location works best for you and your lifestyle - yes, this means you can be 100% remote if you want to be!
What We Offer
As Director of Product for our dealer CRM business (DP360), you will own the strategic direction and success of our CRM and related product portfolio. You will lead a team of Product Managers, engineers, and designers to drive innovation across CRM, lead nurturing, and dealer website integration. Your mission is to grow product adoption, improve retention, and reduce churn through thoughtful customer experience design, bundling strategies, and competitive positioning.
You’ll report to the VP of Product, Software, and collaborate closely with the DP360 CEO on strategic initiatives and roadmap definition, helping to position DP360 as the market leader in dealership marketing and AI workflow solutions. You’ll be responsible for the strategic direction and performance of eight agile squads (including 29 engineers, 3 Product Managers, a Delivery Manager, and a UX Designer). While the engineers maintain a dotted-line reporting structure to their functional engineering managers within the broader organization, you will provide direction and leadership to ensure alignment with product goals and execution. You’ll also serve as a senior leader within the Product & Tech organization.
Key responsibilities:
- Define and execute the strategic roadmap for DP360 CRM and supporting products, aligning with company OKRs and growth plans.
- Lead cross-functional product delivery across 8 teams, ensuring timely and high-quality releases that meet customer and business needs.
- Partner with Sales, Customer Success, and Marketing to launch bundled solutions across lead management, CRM, and dealer websites.
- Identify new opportunities to reduce churn and increase product stickiness through competitive analysis, voice-of-customer insights, and retention modeling.
- Embed generative AI and automation features into the dealer experience (e.g. AI lead scoring, automated nurture flows, chat interfaces).
- Establish and report on key KPIs such as churn rate, user retention, product engagement, and revenue growth.
- Serve as a senior voice of product leadership with the CEO and executive team, helping shape broader company strategy.
- Coach and develop your team of PMs and technical leaders, fostering a culture of accountability, creativity, and customer-first thinking.
What We’re Looking For
We’re looking for a product leader who brings strategic thinking, cross-functional collaboration, and people leadership experience. You should thrive in a fast-paced environment and be driven by delivering meaningful value to customers and the business.
Qualifications:
- 13+ years of product management experience, including at least 5+ years in a people leadership role.
- Experience managing CRM, marketing automation, or workflow platforms with proven success in reducing churn and growing customer adoption.
- Demonstrated ability to lead multi-disciplinary product teams at scale, ideally in SaaS or marketplace businesses.
- Strong understanding of data-driven product development, experimentation, and performance tracking.
- Familiarity with bundling, packaging, and go-to-market strategy for SaaS or platform products.
- Comfortable working closely with executive leadership and influencing at all levels of the organization.
- Hands-on experience with AI, automation, or personalization technologies is a plus.
- A strategic mindset paired with excellent organizational and execution skills.
So come and join our team - because every role is a big role in our plans to go big.
TI proudly supports a diverse workforce, and we encourage candidates from underrepresented groups to apply. Trader Interactive is an equal opportunity employer where hiring is based entirely on business needs, job requirements, and individual merit.
About Trader Interactive
Trader Interactive is the leading provider of online market places and digital marketing products serving the lifestyle vehicles and commercial equipment segments. Some of our brands include RV Trader, Cycle Trader, Commercial Truck Trader and Equipment Trader. Collectively, we reach a broad base of consumers with over 7 million monthly unique visitors through our online marketplaces, power thousands of dealer websites, and offer smart tools to assist dealers in more effectively running their businesses and serving their customers.
We are transforming the personal lifestyles and businesses of our customers by the use of an innovative AI powered Cloud platform that allows them to acquire the vehicles and equipment best suited to their needs. This big data platform is at the heart of our consumer marketplaces and the digital solutions for our dealer partners. It has been the enabler for the digital transformation of traditional segments such as RVs, Motorcycles, PowerSports and Commercial Equipment and is now helping transform these further by participating in the new sharing economy.
Director, Dealer Products
Top Benefits
About the role
Are you ready to be a big part of something big?
At Trader Interactive, we make buying and selling a great experience. We’re a group of go-getters who decided they didn’t want to settle for the status quo. We come together as one team to build value and drive innovation across our industries - but we have fun while we do it and make sure our people are always our #1 priority.
When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different teams and small enough to connect authentically with leadership.
And one of the best parts? We give you the freedom to work from whatever working location works best for you and your lifestyle - yes, this means you can be 100% remote if you want to be!
What We Offer
As Director of Product for our dealer CRM business (DP360), you will own the strategic direction and success of our CRM and related product portfolio. You will lead a team of Product Managers, engineers, and designers to drive innovation across CRM, lead nurturing, and dealer website integration. Your mission is to grow product adoption, improve retention, and reduce churn through thoughtful customer experience design, bundling strategies, and competitive positioning.
You’ll report to the VP of Product, Software, and collaborate closely with the DP360 CEO on strategic initiatives and roadmap definition, helping to position DP360 as the market leader in dealership marketing and AI workflow solutions. You’ll be responsible for the strategic direction and performance of eight agile squads (including 29 engineers, 3 Product Managers, a Delivery Manager, and a UX Designer). While the engineers maintain a dotted-line reporting structure to their functional engineering managers within the broader organization, you will provide direction and leadership to ensure alignment with product goals and execution. You’ll also serve as a senior leader within the Product & Tech organization.
Key responsibilities:
- Define and execute the strategic roadmap for DP360 CRM and supporting products, aligning with company OKRs and growth plans.
- Lead cross-functional product delivery across 8 teams, ensuring timely and high-quality releases that meet customer and business needs.
- Partner with Sales, Customer Success, and Marketing to launch bundled solutions across lead management, CRM, and dealer websites.
- Identify new opportunities to reduce churn and increase product stickiness through competitive analysis, voice-of-customer insights, and retention modeling.
- Embed generative AI and automation features into the dealer experience (e.g. AI lead scoring, automated nurture flows, chat interfaces).
- Establish and report on key KPIs such as churn rate, user retention, product engagement, and revenue growth.
- Serve as a senior voice of product leadership with the CEO and executive team, helping shape broader company strategy.
- Coach and develop your team of PMs and technical leaders, fostering a culture of accountability, creativity, and customer-first thinking.
What We’re Looking For
We’re looking for a product leader who brings strategic thinking, cross-functional collaboration, and people leadership experience. You should thrive in a fast-paced environment and be driven by delivering meaningful value to customers and the business.
Qualifications:
- 13+ years of product management experience, including at least 5+ years in a people leadership role.
- Experience managing CRM, marketing automation, or workflow platforms with proven success in reducing churn and growing customer adoption.
- Demonstrated ability to lead multi-disciplinary product teams at scale, ideally in SaaS or marketplace businesses.
- Strong understanding of data-driven product development, experimentation, and performance tracking.
- Familiarity with bundling, packaging, and go-to-market strategy for SaaS or platform products.
- Comfortable working closely with executive leadership and influencing at all levels of the organization.
- Hands-on experience with AI, automation, or personalization technologies is a plus.
- A strategic mindset paired with excellent organizational and execution skills.
So come and join our team - because every role is a big role in our plans to go big.
TI proudly supports a diverse workforce, and we encourage candidates from underrepresented groups to apply. Trader Interactive is an equal opportunity employer where hiring is based entirely on business needs, job requirements, and individual merit.
About Trader Interactive
Trader Interactive is the leading provider of online market places and digital marketing products serving the lifestyle vehicles and commercial equipment segments. Some of our brands include RV Trader, Cycle Trader, Commercial Truck Trader and Equipment Trader. Collectively, we reach a broad base of consumers with over 7 million monthly unique visitors through our online marketplaces, power thousands of dealer websites, and offer smart tools to assist dealers in more effectively running their businesses and serving their customers.
We are transforming the personal lifestyles and businesses of our customers by the use of an innovative AI powered Cloud platform that allows them to acquire the vehicles and equipment best suited to their needs. This big data platform is at the heart of our consumer marketplaces and the digital solutions for our dealer partners. It has been the enabler for the digital transformation of traditional segments such as RVs, Motorcycles, PowerSports and Commercial Equipment and is now helping transform these further by participating in the new sharing economy.