Who you are

• Have 7+ years of experience in content marketing and brand storytelling—ideally within SaaS, fintech or a product-led company
• Are a natural storyteller who can simplify complex topics (like finance and taxes) into content that feels human, clear, and useful
• Have strong SEO and content performance chops—you’re as comfortable with keyword strategy as you are with creative direction
• Understand how content connects across the funnel—from awareness to activation to advocacy
• Excel at working cross-functionally and managing multiple projects with creative rigor and strategic focus
• Have empathy for small business owners and a passion for helping them succeed

What the job involves

• As Senior Manager, Content Marketing you’ll lead a team that creates high-impact content that educates, inspires, and converts small business owners at every stage of their journey—from awareness to activation and growth
• You’ll develop and execute a content strategy that fuels our product-led growth motion, deepens customer engagement, and amplifies the Wave story across multiple channels, including blog, lifecycle, social, video, and in-product education
• You’ll partner closely with Product Marketing, SEO, and Growth Lifecycle teams to deliver full-funnel, insights-driven content that drives measurable business results
• Content Strategy & Execution:
• Develop a content strategy that aligns with Wave’s business goals, product roadmap, and customer lifecycle
• Create and oversee high-quality content across web, blog, email, social, and in-product channels that builds awareness and drives adoption
• Plan and execute editorial calendars that balance brand storytelling with performance outcomes
• Identify and optimize for SEO and organic growth opportunities in partnership with Growth Marketing
• Cross-Functional Collaboration:
• Partner with Product Marketing to translate product value into compelling stories and educational resources
• Work with Lifecycle and Product teams to create personalized, journey-based content that nurtures activation, conversion, and retention
• Collaborate with Design and Social teams to bring campaigns and stories to life through rich media formats
• Measurement & Optimization:
• Track and analyze content performance to understand impact on awareness, engagement, and conversion
• Continuously test and refine messaging, topics, and formats based on data and audience insights
• Maintain a consistent brand voice across all touchpoints that reflects Wave’s approachable, confident, and empowering tone

Benefits

• Work From Where You Work Best: We will always have a welcoming, energizing, and world-class office (in Toronto) with a space for you. Or, if you’re more comfortable working from home, the choice is yours
• We Care About Future You: You will stretch yourself and you will grow at Wave. You will also be supported on this journey with diverse learning experiences, educational allowances, mentorship, and so much more
• We Support the Full You: We make a serious investment in your health & wellness. When we think about benefits we think about body, mind, & soul and we take this stuff very seriously
• We Take Care of the Fundamentals: Fair compensation, all the office perks you’d want, and the various goodies you’d expect from a growing tech company. This is the obvious stuff, but we don’t want you to think we forgot!