Location: Latin America (required)

At Viva, we partner with fast-growing US startups and connect them with world-class Executive Assistants from Latin America - expanding access to global opportunity while helping companies scale smarter.

We’re hiring aDemand Generation Managerto own marketing-generated pipeline and drive demand for our sales team.

This is ahands-on, execution-focused role- you won’t just design campaigns, you’ll build and optimize the engine that generates pipeline.

####What You’ll Do

######Build Pipeline for Sales

• Build marketing-generated pipeline for the sales team - focusing onqualified opportunities, not just lead volume
• Execute and iterate on the demand generation strategy through campaigns, experiments, and funnel initiatives
• Plan, launch, and optimizemulti-channel campaigns(LinkedIn, email, paid, etc.) to drive pipeline volume and quality
• Partner closely with Sales and GTM to ensure pipeline quality and conversion into revenue

######Optimize Conversion Across the Funnel (CRO)

• Own conversion rate optimization across the funnel (website, landing pages, demo flows)
• Analyze the buyer journey and identify drop-offs from traffic lead meeting pipeline
• Build and improvecommercial / high-intent pagesthat drive conversion (not just educational content)
• Continuously test, measure, and improve funnel performance

######Improve Systems and Performance

• Track, analyze, and report on demand generation performance to drive better outcomes
• Use funnel metrics to model performance and guide decisions (inputs outputs)
• Improve and optimize systems, processes, and automation supporting lead capture, routing, attribution, and reporting

####Who You Are

######Demand Generation Operator

-5–7 yearsin B2B growth marketing / demand generation

• Proven experience generatingpipeline for US / North American markets
• Experience inmid-market / enterprise environments (50k+ ACV)
• Strong experience inpipeline generation and funnel-building(not just traffic or leads)
• Strong experience inconversion rate optimization (CRO)
• Comfortable executing acrossmultiple channels(LinkedIn, email, paid, etc.)
• Experience working closely withSales on lead quality and conversion
• Strong analytical skills — able to model funnel performance and pipeline outcomes
• Familiar withCRM tools(HubSpot preferred)

####How You Work

-Exec-Level Communicator- fast-paced, concise, and clear; communicates decisions with strong rationale and confidence -High-Autonomy Operator- moves fast, operates with ambiguity, and drives outcomes without heavy guidance -Pipeline Owner- thinks in revenue and pipeline, not just marketing metrics -Hands-On Builder- executes end-to-end; comfortable operating as a one-person demand gen owner -Experimentation-Driven- tests, learns, and iterates quickly based on data -Commercially Aware- understands buyer intent and what drives conversion -Scrappy and Resourceful- operates with a “figure-it-out” mindset in a lean environment

####How We Take Care of You

With a4.7/5 Glassdoor rating, our team genuinely loves working here. Here’s why:

• A company driven by areal social mission
• A culture built aroundgrowth, empowerment, and well-being -100% remote, forever
• Continuous development through feedback, performance reviews, and growth opportunities -**Work-life balance:**fixed schedules, no overtime, weekends off -**Competitive pay:**raises every 6 months + performance bonuses -**Global health insurance:**medical, dental, vision, mental health, and routine care
• Paid holidays, vacation, sick days, and family care days -**Family-friendly benefits:**parental leave and flexible parent policies