Retail & Experience Manager - Thirty Bench Winery
About the role
#BeExtraordinary At Andrew Peller Limited (APL), our mission is to be Canada’s #1 branded wine and craft beverage company by delivering the perfect brand experience for every lifestyle and occasion. Through our commitment to excellence, honouring our roots, owning it, fostering belonging and driving to succeed, we inspire teammates to be extraordinary every day. Who We Are We are one of Canada's largest and oldest wine companies with a rich heritage in quality winemaking. We produce some of Canada's most recognized brands and offer our teammates a challenging and rewarding employment experience. Join one of Andrew Peller Limited’s most beloved boutique properties. As the Retail & Experience Manager, you’ll lead the guest experience, retail operations, and revenue-driving initiatives at Thirty Bench Winery—an intimate, close-knit environment known for exceptional wines, loyal guests, and a warm team culture.
Thirty Bench is a small, highly respected winery where teammates feel like family and guests return year after year. It’s an environment built on relationships, excellence, and genuine hospitality. Bring your passion for wine and guest service—and enjoy access to Andrew Peller’s exceptional wine education programs to continue growing your skills.
What The Teammate Will Be Responsible For - In this leadership role, you will develop and execute best-in-class retail, tour, and guest experience strategies that elevate the Thirty Bench brand and deliver strong financial performance. You will:
- Lead daily retail, tasting room, and experience operations to ensure high-quality, memorable guest experiences.
- Develop and execute revenue-driving initiatives, including Wine Club growth and premium experiences.
- Manage budgets, gross margin, operating expenses, capital expenditures, and financial controls including inventory and bank reconciliation.
- Oversee all guest experience programming; continuously refine offerings to maximize yield and guest satisfaction.
- Host VIPs, internal stakeholders, media, and influencers—representing the Thirty Bench brand with professionalism and warmth.
- Provide strong people leadership—coaching, motivating, and supporting a talented team within a collaborative, family-like environment.
What the experiences, skills and knowledge the teammate will bring - You’re a Leader Who Thrives In Boutique Hospitality Settings And Understands What It Takes To Inspire Teams And Create Unforgettable Guest Moments. You Bring
- 2–5 years of retail leadership experience, ideally in hospitality, tourism, or luxury retail.
- Wine knowledge and enthusiasm—WSET or similar certification preferred; ability to lead educational and training programs and inspire hourly teammates.
- Post-secondary education in Business, Marketing, or Hospitality/Tourism Management.
- Strong tech skills, especially in Microsoft Office (Word and Excel).
- Proven leadership strengths: coaching, communication, listening, team building, supervision, organization, and project management.
Additional Details
- Full-time role based onsite at Thirty Bench Winery, Beamsville, Ontario
- Reporting to the Regional Manager, Retail & DTC
We are conducting an internal and external search simultaneously. We wish to thank all applicants for their interest; only those applicants selected for an interview will be contacted.
Accommodation Andrew Peller Limited is committed to meeting the needs of persons with temporary and/or permanent disabilities in a way that allows them to maintain their dignity and independence. We are happy to discuss any need for accommodation in the workplace and will make an effort to meet those needs in a timely manner by preventing and removing barriers to accessibility in the areas of information, communications, and employment. If you require an accommodation to apply or interview for a position, please email people.culture@andrewpeller.com
Equal Opportunity Employment At Andrew Peller Limited, we are committed to creating and celebrating a culture of Diversity, Equity, Inclusion and Belonging. We are an equal opportunity employer committed to ensuring every person has a right to equal treatment with respect to employment without discrimination or harassment because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.
About Andrew Peller Limited
Through executing our vision to Pour Extraordinary into Everyday Life, we have grown to become Canada’s largest premium wine producer. In addition to a robust portfolio of wine brands that includes Peller Estates, Trius, and Wayne Gretzky, Andrew Peller Limited also produces, markets, and sells spirits, craft beer, ciders, seltzers and products for the home-based winemaking enthusiast. The company’s estate properties host thousands of guests each year and are regularly recognized within the tourism and hospitality industry for their best-in-class wine and dining experiences.
Almost a century after his family arrived here, Andrew Peller’s vision of creating a European-like wine culture in Canada continues to flourish. Andrew Peller Limited has grown and evolved to become Canada’s largest publicly traded wine producer.
Retail & Experience Manager - Thirty Bench Winery
About the role
#BeExtraordinary At Andrew Peller Limited (APL), our mission is to be Canada’s #1 branded wine and craft beverage company by delivering the perfect brand experience for every lifestyle and occasion. Through our commitment to excellence, honouring our roots, owning it, fostering belonging and driving to succeed, we inspire teammates to be extraordinary every day. Who We Are We are one of Canada's largest and oldest wine companies with a rich heritage in quality winemaking. We produce some of Canada's most recognized brands and offer our teammates a challenging and rewarding employment experience. Join one of Andrew Peller Limited’s most beloved boutique properties. As the Retail & Experience Manager, you’ll lead the guest experience, retail operations, and revenue-driving initiatives at Thirty Bench Winery—an intimate, close-knit environment known for exceptional wines, loyal guests, and a warm team culture.
Thirty Bench is a small, highly respected winery where teammates feel like family and guests return year after year. It’s an environment built on relationships, excellence, and genuine hospitality. Bring your passion for wine and guest service—and enjoy access to Andrew Peller’s exceptional wine education programs to continue growing your skills.
What The Teammate Will Be Responsible For - In this leadership role, you will develop and execute best-in-class retail, tour, and guest experience strategies that elevate the Thirty Bench brand and deliver strong financial performance. You will:
- Lead daily retail, tasting room, and experience operations to ensure high-quality, memorable guest experiences.
- Develop and execute revenue-driving initiatives, including Wine Club growth and premium experiences.
- Manage budgets, gross margin, operating expenses, capital expenditures, and financial controls including inventory and bank reconciliation.
- Oversee all guest experience programming; continuously refine offerings to maximize yield and guest satisfaction.
- Host VIPs, internal stakeholders, media, and influencers—representing the Thirty Bench brand with professionalism and warmth.
- Provide strong people leadership—coaching, motivating, and supporting a talented team within a collaborative, family-like environment.
What the experiences, skills and knowledge the teammate will bring - You’re a Leader Who Thrives In Boutique Hospitality Settings And Understands What It Takes To Inspire Teams And Create Unforgettable Guest Moments. You Bring
- 2–5 years of retail leadership experience, ideally in hospitality, tourism, or luxury retail.
- Wine knowledge and enthusiasm—WSET or similar certification preferred; ability to lead educational and training programs and inspire hourly teammates.
- Post-secondary education in Business, Marketing, or Hospitality/Tourism Management.
- Strong tech skills, especially in Microsoft Office (Word and Excel).
- Proven leadership strengths: coaching, communication, listening, team building, supervision, organization, and project management.
Additional Details
- Full-time role based onsite at Thirty Bench Winery, Beamsville, Ontario
- Reporting to the Regional Manager, Retail & DTC
We are conducting an internal and external search simultaneously. We wish to thank all applicants for their interest; only those applicants selected for an interview will be contacted.
Accommodation Andrew Peller Limited is committed to meeting the needs of persons with temporary and/or permanent disabilities in a way that allows them to maintain their dignity and independence. We are happy to discuss any need for accommodation in the workplace and will make an effort to meet those needs in a timely manner by preventing and removing barriers to accessibility in the areas of information, communications, and employment. If you require an accommodation to apply or interview for a position, please email people.culture@andrewpeller.com
Equal Opportunity Employment At Andrew Peller Limited, we are committed to creating and celebrating a culture of Diversity, Equity, Inclusion and Belonging. We are an equal opportunity employer committed to ensuring every person has a right to equal treatment with respect to employment without discrimination or harassment because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.
About Andrew Peller Limited
Through executing our vision to Pour Extraordinary into Everyday Life, we have grown to become Canada’s largest premium wine producer. In addition to a robust portfolio of wine brands that includes Peller Estates, Trius, and Wayne Gretzky, Andrew Peller Limited also produces, markets, and sells spirits, craft beer, ciders, seltzers and products for the home-based winemaking enthusiast. The company’s estate properties host thousands of guests each year and are regularly recognized within the tourism and hospitality industry for their best-in-class wine and dining experiences.
Almost a century after his family arrived here, Andrew Peller’s vision of creating a European-like wine culture in Canada continues to flourish. Andrew Peller Limited has grown and evolved to become Canada’s largest publicly traded wine producer.