Now hiring! Technical Marketing Manager - Seed Solutions (Contract)

Calgary, AB

We are looking for a Technical Marketing Manager - Seed Solutions (Contract) to join our Agricultural Solutions team.

Come create chemistry with us!

BASF’s Agricultural Solutions division connects innovation, customers, partners and agricultural experts and integrates sustainability criteria into all business decisions. We help farmers deliver the best possible outcomes, working to achieve the balance between economic, environmental and social value creation for sustainable and efficient agriculture.

The Technical Marketing Manager – Seed Solutions assumes leadership and responsibility for all technical elements (labels, technical editing, product use direction, training materials, recommendations, and technical positioning) of assigned products.

As a Technical Marketing Manager - Seed Solutions (Contract), you create chemistry by...

• Developing technical information for marketing, leading technical marketing and product positioning, including developing technical information and sustainable recommendations for labeling and business plans.
• Managing budgets and coordinating large-scale testing and research with researchers, influencers, and Brand Managers.
• Acting as the primary contact for media/PR and building an influencer/advocate network to support business goals.
• Protecting market share by differentiating offerings and supporting commercial product development.
• Delivering technical training and providing direction and support to Technical Service Representatives while enabling the sales team to handle technically difficult product inquiries.
• Increasing sales by improving technical understanding and credibility with customers and offering ongoing technical support for product inquiries.
• Using field and university research to develop tools that support marketing and sales tactics, increasing the value of BASF brands (and thereby sales), and providing broad access to “how-to” information to improve customer satisfaction.
• Providing technical leadership for long-term strategic planning, particularly as it relates to proprietary technology verses competitor technology, and mentoring and coaching commercial peers.
• Developing and implementing strategic plans for each KIP, including joint research and graduate student projects, while partnering with key influencers and institutions and leading major research initiatives.
• Making GIA recommendations and acquiring external data to support brand positioning, encouraging positive statements about BASF brands, creating demand, and differentiating against competitors.
• Serving on academic or trade/grower association boards and providing business-to-business technical leadership across Marketing, Sales, Biology, Regulatory, Formulations, channel partners, and KIPs.

If you have...

• A M.Sc in Agriculture/Bilogy with emphasis on crop science, weed science, agronomy, entomology, plant pathology or related discipline with 8 years of experience in Sales, Tech Services, Research or related is preferred. Candidates with a B.Sc and a minimum of 10+ years’ experience in Sales, Tech Services, Research or related functions will also be considered.
• Demonstrated ability to recommend product positioning based on evaluating data and customer needs.
• Experience in the Agriculture industry, working with and understanding growers, distribution/retail customers, universities, or consultants would be beneficial.
• Strong interpersonal communication skills combined with a passion for making a positive difference in the agriculture industry.

Create your own chemistry with you@BASF

Adding value to our customers begins with adding value to you. you@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you – the whole you – in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career. We also provide engaging learning and development opportunities to help you make the most of your talents and your role.

About us

As the world’s leading chemical company, we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!

We constantly strive to become an even better workplace. As a result of our commitment to our employees, BASF has earned various awards, including being recognized by Mediacorp in 2025 as one of Canada's Top Employers for eleventh consecutive year, one of the Greater Toronto Area's Top Employers for the twelfth year in a row, and twice being named one of Canada's Top Employers for Young People and Best Diversity Employers.

We provide a fulfilling work environment with a strong emphasis on the physical and psychological safety of our employees and the communities we operate in. We are always working to form the best team with an emphasis on diversity, equity, and inclusion and through lifelong learning and development.

Belong to Something Bigger. #belongatBASF

Privacy Statement

BASF takes security & data privacy very seriously. We will never request personal or financial information of any kind via either text message or direct message on any social media platform or job board. Furthermore, we will never offer a candidate a position and request a cheque for equipment or any other type of payment during the job application process. If you have experienced any of the above, please contact myhr@basf.com to report fraud.

Inclusion and Equal Opportunity Employment

BASF is dedicated to creating a diverse and inclusive workplace where our employees can be their authentic selves. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, place of origin, ethnic origin, colour, religion/creed, sex/pregnancy, marital status, family status, disability status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

We seek to make our recruitment process accessible for applicants with disabilities. If you require accommodations or support throughout the recruitment process, please contact ta-canada@basf.com with the subject line “Recruitment Accommodation Request”.