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Job Title: Social Media Manager – Parenting & Lifestyle

Location: Toronto

Reports To: Sr Manager, Digital

The Role

We are seeking a Social Media Manager to lead the digital presence of our Angelcare portfolio. This role is ideal for a digital-first marketer with a strong grasp of parenting and lifestyle audiences, who can bring brand stories to life across multiple platforms. The Social Media Manager will oversee strategy, content creation, community management, and reporting to ensure Angelcare brands remain a trusted voice for parents and caregivers.

Key Responsibilities

Strategy & Planning

• Develop and execute social media strategies tailored to the parenting and lifestyle category.
• Stay ahead of cultural and parenting trends, applying them to content planning.
• Manage annual and campaign calendars aligned with brand objectives.

Content Creation & Management

• Oversee concepting, production, and publishing of content across Instagram, TikTok, Pinterest, YouTube, and emerging platforms.
• Brief and collaborate with the in-house content team, influencers, and external partners to deliver engaging and on-brand assets.
• Ensure all content reflects brand voice and resonates with parents at every stage of their journey.

Community Building & Engagement

• Actively manage communities by engaging with followers, answering questions, and moderating conversations in a warm, supportive tone.
• Proactively build relationships with parenting creators and advocates to drive authentic engagement.
• Leverage UGC to amplify brand credibility.

Analytics & Reporting

• Monitor KPIs across platforms, including growth, reach, engagement, and conversions.
• Deliver actionable insights and recommendations to optimize performance.
• Prepare monthly and campaign reports for client presentations.

Qualifications

• 3–5 years of experience in social media management, ideally in lifestyle, parenting, or consumer brands.
• Strong understanding of the parenting audience, including challenges, trends, and online behaviours.
• Proven ability to manage content calendars, creator partnerships, and digital campaigns end-to-end.
• Exceptional writing and editing skills with the ability to adapt tone to audience and platform.
• Strong analytical mindset with experience using social media analytics tools.
• Detail-oriented, organized, and able to manage multiple priorities in a fast-paced environment.

Perks & Benefits – Sip Into Success

• Supportive Leadership: A culture built on respect, collaboration, and creativity.
• Health & Wellness: Full benefits (medical, dental, vision) for full-time employees after 3 months.
• Flexible Workweek: Enjoy flex Fridays with hybrid flexibility.
• Holiday Break: Paid company-wide closure during the December holiday season.
• Wellness Tools: Complimentary Calm app subscription and access to Perkopolis.
• Profit Sharing: Annual bonus eligibility through our profit-sharing program, following a defined eligibility period.
• Work from Anywhere: After one year, enjoy the flexibility to work from anywhere.

Our Commitment to Diversity & Inclusion

1Milk2Sugars is committed to attracting and retaining a diverse staff and will honour your experiences, perspectives, and unique identity. Together, we strive to create and maintain working and learning environments that are inclusive, equitable, and welcoming to all people. We ensure compliance with all federal, provincial, and local laws. If you are contacted for an interview and require accommodation, please let us know by email.