Drive Decathlon’s OIB strategy in Canada, ensuring differentiation, profitable growth, and seamless omnichannel execution.

ACCOUNTABILITY

• Accelerate profitable growth by integrating selected partner brands to capture new market share through strong and competitive brand positioning strategy.
• Act as project leader, ensuring structured governance, clear processes, and timely execution in collaboration with all stakeholders (Offer, Supply, Retail, Digital, Marketing, Logistics, Finance, Legal and SRB…).
• Engage and align stakeholders (Business Units, COMEX, and suppliers) around the OIB strategy to secure full commitment and effective execution.
• Ensure customer relevance by leveraging insights and NPS to shape a brand catalogue that meets Canadian expectations, strengthens credibility, and enhances differentiation.
• Drive Omni-channel consistency so the OIB experience is seamless across in-store, online, and all communication touchpoints.

KEY RESPONSIBILITIES

Strategy & Roadmap

• Translate the OIB vision into a clear where-to-play / how-to-win strategy for Canada.
• Identify the country’s major needs (sports, users, and brand market opportunities).
• Define brand positioning, pricing policies, and the role of OIB vs. partner brands.
• Build and validate business plans and range structures per sport and brand.
• Co-validate strategic choices with Business Units to ensure alignment and scalability.

Governance & Alignment

• Act as project leader, establishing structured governance and clear decision-making processes.
• Align COMEX, Business Units, and SRB Leaders through regular reporting and shared priorities.
• Engage stakeholders (Offer, Supply, Retail, Digital, Marketing, Finance, Legal) to secure commitment and accountability.
• Ensure clarity of roles and responsibilities across all actors involved in the OIB project.

Assortment & Selection

• Integrate partner brands strategically to capture market share.
• Lead the product selection process with Business Units (CSL, CatMAn, RS, VM, Webmarketer), and partner brands.
• Ensure RangeBook is 100% accurate and serves as the single source of truth.

Omnichannel Execution

• Guarantee OIB visibility and consistency across digital and physical channels.
• Synchronize stock, pricing, and product information online and in-store.
• Ensure OIB storytelling and merchandising reflect brand identity and value proposition.

Growth & Profitability

• Accelerate profitable growth by managing purchase policies and defining the operating model with suppliers.
• Establishing and negotiating contracts that define trading terms to reinforce competitiveness.
• Monitor and forecast economic performance (TO, margin, NPS) and propose corrective actions.
• Activate with the Brands the commercial levers (calendars, COOP, TG, promotions) to boost dynamism.

KPI

Growth of OIB sales share within the overall offer (%TO).

Improvement brand perception and customer satisfaction (NPS/OpenVoice)

CAPABILITIES REQUIRED

• Strong knowledge of the Canadian sports brand landscape (key players, positioning, and consumer)
• Strategic vision to translate where-to-play / how-to-win choices into action.
• Advanced negotiation skills with suppliers and partners to secure optimal terms and drive profitability.
• Cross-functional leadership and governance to align diverse stakeholders.
• Omnichannel expertise across retail and digital environments.
• Analytical and data-driven decision-making to guide performance and growth.
• Familiarity with MAP (Minimum Advertised Price) and brand compliance practices.
• Bilingual (English/French).