Director of Marketing | DTC | On-site in Montreal | $90-125k + Benefits
About the role
The Company:
An internationally respected performance sports brand, has built its reputation on innovation, craftsmanship, and an uncompromising commitment to athletes. Designed by boxing people for the boxing world, this Montreal-headquartered organisation serves everyone from dedicated amateurs to world champions across global markets including North America, Europe, and Australia. With continued international growth, the leadership team is seeking a strategic marketing leader to elevate brand presence and accelerate revenue without relying solely on promotional pricing .
The Role:
This is a pivotal leadership position for a culturally attuned, data-driven Marketing Director who understands boxing from the professional circuit to the everyday gym athlete. The successful candidate will blend brand storytelling, demand generation, and commercial strategy to build long-term equity while delivering short-term performance wins. Working cross-functionally with creative, product, digital, and sales teams, this individual will shape a cohesive global brand ecosystem and guide integrated campaigns that drive measurable growth across DTC, retail, gyms, and distributor channels.
Responsibilities:
- Evolve and safeguard brand positioning across global markets.
- Lead fully integrated 360° campaigns spanning social, email, SMS, paid media, retail, partnerships, and events.
- Develop launch playbooks aligning creative, marketing, and retail execution.
- Own lifecycle marketing strategy including email and SMS optimisation, compliance, and performance tracking.
- Build dashboards tracking KPIs such as CAC, ROAS, conversion rate, and engagement.
- Manage and allocate the marketing budget based on revenue impact.
- Guide cross-functional workflows, briefs, and timelines to improve execution.
- Strengthen athlete and ambassador programmes, including content and usage frameworks.
- Support fight weeks, pop-ups, gym activations, and brand events.
Requirements:
- 7+ years of marketing leadership experience within sports performance, DTC, or omnichannel consumer brands.
- Proven budget ownership and performance marketing expertise.
- Strong analytical and commercial acumen.
- Demonstrated ability to lead and influence cross-functional teams.
- Excellent written and verbal communication skills.
- Highly organised and adaptable in a fast-paced environment.
- Stategic Fluency in English and French
This is an opportunity to shape the future of a globally recognised combat sports brand from its Montreal headquarters. Qualified marketing leaders who thrive in performance-driven environments are encouraged to apply.
#welcometowhitebay #sineadbuckley
About White Bay
"Recruitment as a Service (RaaS)", Executive Search and Contingency Recruitment. However you choose to partner with us, we have got you covered.
Proud to be rated at 5 Stars upon Trustpilot and to be the holder of "Most Trusted Agency" awarded by Talentvine.
Recruiters with relevant industry experience understanding your needs and delivering a service that will make you smile.
All of our recruiters have worked in the same space for which they recruit.
For example, A Developer that recruits Developers, a Systems Engineer that recruits for Systems Engineers a BA that recruits for BA's and so on......
By choosing White Bay as your recruitment partner, you will not only save time and costs but be choosing a better candidate experience for your applicants, safe in the knowledge that an industry expert is representing your brand.
Director of Marketing | DTC | On-site in Montreal | $90-125k + Benefits
About the role
The Company:
An internationally respected performance sports brand, has built its reputation on innovation, craftsmanship, and an uncompromising commitment to athletes. Designed by boxing people for the boxing world, this Montreal-headquartered organisation serves everyone from dedicated amateurs to world champions across global markets including North America, Europe, and Australia. With continued international growth, the leadership team is seeking a strategic marketing leader to elevate brand presence and accelerate revenue without relying solely on promotional pricing .
The Role:
This is a pivotal leadership position for a culturally attuned, data-driven Marketing Director who understands boxing from the professional circuit to the everyday gym athlete. The successful candidate will blend brand storytelling, demand generation, and commercial strategy to build long-term equity while delivering short-term performance wins. Working cross-functionally with creative, product, digital, and sales teams, this individual will shape a cohesive global brand ecosystem and guide integrated campaigns that drive measurable growth across DTC, retail, gyms, and distributor channels.
Responsibilities:
- Evolve and safeguard brand positioning across global markets.
- Lead fully integrated 360° campaigns spanning social, email, SMS, paid media, retail, partnerships, and events.
- Develop launch playbooks aligning creative, marketing, and retail execution.
- Own lifecycle marketing strategy including email and SMS optimisation, compliance, and performance tracking.
- Build dashboards tracking KPIs such as CAC, ROAS, conversion rate, and engagement.
- Manage and allocate the marketing budget based on revenue impact.
- Guide cross-functional workflows, briefs, and timelines to improve execution.
- Strengthen athlete and ambassador programmes, including content and usage frameworks.
- Support fight weeks, pop-ups, gym activations, and brand events.
Requirements:
- 7+ years of marketing leadership experience within sports performance, DTC, or omnichannel consumer brands.
- Proven budget ownership and performance marketing expertise.
- Strong analytical and commercial acumen.
- Demonstrated ability to lead and influence cross-functional teams.
- Excellent written and verbal communication skills.
- Highly organised and adaptable in a fast-paced environment.
- Stategic Fluency in English and French
This is an opportunity to shape the future of a globally recognised combat sports brand from its Montreal headquarters. Qualified marketing leaders who thrive in performance-driven environments are encouraged to apply.
#welcometowhitebay #sineadbuckley
About White Bay
"Recruitment as a Service (RaaS)", Executive Search and Contingency Recruitment. However you choose to partner with us, we have got you covered.
Proud to be rated at 5 Stars upon Trustpilot and to be the holder of "Most Trusted Agency" awarded by Talentvine.
Recruiters with relevant industry experience understanding your needs and delivering a service that will make you smile.
All of our recruiters have worked in the same space for which they recruit.
For example, A Developer that recruits Developers, a Systems Engineer that recruits for Systems Engineers a BA that recruits for BA's and so on......
By choosing White Bay as your recruitment partner, you will not only save time and costs but be choosing a better candidate experience for your applicants, safe in the knowledge that an industry expert is representing your brand.