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PRODUCT MANAGER, INSURANCE (HYBRID)

Toronto, ON
Senior Level

About the role

WHO WE ARE
When it comes to health, we’re always looking for ways to push for better. It’s why we were founded in the first place. In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He knew there had to be a better way. So, he introduced North America’s first prepaid drug plan, and GreenShield was born as a not-for-profit with a mission to support better health for all Canadians.

We aren’t just a health and benefits company. We’re the only not-for-profit social enterprise that brings worlds of coverage and care together, all in one place.
We’re noble challengers, purposefully building a better way and we need the best people to help us create a more holistic approach that takes care of the mind and body.

Our mission is to create better health for all Canadians, and we know that starts with our employees.

THE ROLE IN A NUTSHELL

We are seeking a strategic and motivated Product Manager to lead the development and management of insurance products, with a focus on group benefits. The ideal candidate will bring domain expertise, strong stakeholder management capabilities, a proven track record in product marketing and multi-product leadership. An understanding of insurance systems and processes is a definite asset.

Responsibilities:

  • Lead the end-to-end product lifecycle for insurance and group benefits products, from ideation to launch and optimization.

  • Develop and execute product strategies aligned with business goals, market trends, and customer needs.

  • Collaborate with cross-functional teams including underwriting, claims, technology, compliance, and sales to ensure seamless product delivery.

  • Lead the development and execution of products and services that align with GreenShield’s strategic goals, specifically those products within GreenShield’s Insurance line of business

  • Drive prioritization and requirement definition while contributing to long-term product vision and strategy.

  • Facilitate stakeholder discussions, gather and evaluate requirements, and translate them into actionable product plans.

  • Partner closely with the stakeholders to ensure product alignment with operational processes and identify opportunities for process improvement.

  • Communicate product strategy and roadmaps clearly to non-technical audiences through presentations, documentation, and discussions.

  • Collaborate with stakeholders including Product, Design, Architecture, and Engineering teams throughout the product lifecycle.

  • Leverage your understanding of the insurance technology landscape to guide innovative product decisions that resonate with our customers.

  • Work cross-functionally with Operations, Marketing, and Sales to support go-to-market strategies and ensure successful product launches.

  • Stay informed on industry trends, regulatory changes, and emerging technologies to inform product decisions.

WHO WE'RE LOOKING FOR

  • A self-starter with the ability to manage multiple priorities and deliver results in a fast-paced environment.
  • Strong relationship-building skills and the ability to navigate ambiguity with confidence.
  • Deep understanding of digital product management, including operational readiness, support, analytics, and product operations, specifically in Insurance Technology
  • Understanding of the organizational health, insurance and benefits administration industries, with a deep understanding of insurance technology
  • Strong analytical skills with the ability to make data-driven decisions and build compelling business cases.
  • Systems thinker with a holistic view of the customer journey and product ecosystem.
  • Skilled in writing clear, detailed product specifications tailored to both business and technical audiences.
  • Ability to make pragmatic trade-offs to deliver high-quality features on time and with minimal bugs.
  • Experience in QA processes to ensure robust, cross-platform feature launches.
  • Capable of triaging bugs effectively and determining launch-critical issues.

Qualifications:

  • 3+ years of product management experience, ideally with exposure to digital insurance or healthcare products
  • Experience in product management within the insurance industry, preferably in group benefits.
  • Strong understanding of insurance systems, operational processes, and foundational industry knowledge
  • Experience in product marketing, including launch strategies and customer engagement.
  • Excellent communication, leadership, and analytical skills.
  • Solid understanding of Agile methodologies and the full product development lifecycle.
  • Excellent verbal and written communication skills.
  • Experience working on platform products with multiple integrations.
  • Technically fluent; while not a developer, you’re comfortable working closely with engineering teams and understanding technical constraints.

THE CULTURE
We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all. We dare to challenge the status quo. And we’re driven by people who have challenged theirs. We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded.

Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.

We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements, it's about making a difference together.

Here’s to Better Health for All!

A FEW MORE DETAILS
Proficiency in English is required for this position. As part of this role, you will be required to communicate with colleagues or customers who use English as their primary language. By requiring English proficiency for this position, we aim to ensure that our employees can excel in their roles, collaborate, and communicate effectively, and contribute to the success of our organization.

GS supports diversity, equity and inclusion in our teams and communities, and we value the unique contributions made by all. Even if your experience doesn’t align perfectly to every requirement, we invite you to apply. We encourage applications from all candidates and will accommodate needs under human rights legislation throughout all stages of the recruitment and selection process. Please let us know of any accommodation through requestforaccommodation@greenshield.ca. Information received relating to accommodation will be addressed confidentially.

Providing this information gives GS consent to use your personal information to assess your suitability for specific positions, future opportunities or for your personnel file. Your résumé will be held in strict confidence and will be viewed only by the Organization. Information may be stored outside of Canada and could be used for aggregate statistical purposes (which uses no personal identification).

About Green Shield Canada

Insurance Carriers
1001-5000

GreenShield is an integrated health services organization and the first organization in Canada to operate as a payer-provider – offering insurance, administering benefits, and paying claims as a ‘payer’, while offering medical, mental health and pharmacy services as a ‘provider’. This model allows GreenShield to build care around Canadians, simplify their health care experience, and improve health outcomes.

GreenShield is uniquely structured as a not-for-profit social enterprise. We reinvest earnings and redeploys services to underserved Canadian communities via our social impact brand, GreenShield Cares, with a focus on positively impacting at least one million Canadians by 2025. As the industry’s noble challenger GreenShield continues to innovate, evolving its offerings and services to deepen our purpose of championing Better Health for All.