What You’ll Do

The Manager, Paid Social is head of the Paid Social department for Canadian Tire’s In-House Digital Media agency (CTDi). They are responsible for leading paid social strategy, performance, and execution across platforms to deliver measurable business outcomes. This role owns the paid social operating model end‑to‑end, including strategy, activation, optimization, reporting, and platform readiness, while ensuring strong cross‑functional and agency collaboration.. Acting as the senior subject‑matter expert, this role provides clear, insight‑led communication to stakeholders and ensures paid social remains resilient, innovative, and accountable to performance targets.

• Own and operationalize the Paid Social operating model across strategy, activation, optimization, and reporting
• Ensure Paid Social workflows, SOPs, and RACIs are documented, socialized, and consistently followed
• Lead end‑to‑end Paid Social performance across priority campaigns, ensuring efficiency and effectiveness targets are met
• Drive disciplined optimization, testing, and learning agendas across all Paid Social platforms
• Guide the evolution of audience strategies, signals, and measurement approaches in response to platform and privacy changes
• Clearly articulate performance drivers, risks, and insights to internal stakeholders and leadership
• Act as the primary owner of Paid Social platform and vendor relationships, including regular platform check‑ins
• Translate platform roadmaps, updates, and POVs into actionable planning and in‑market decisions
• Proactively anticipate and manage platform, policy, and signal changes to minimize performance disruption
• Foster a test‑and‑learn culture that balances innovation with accountability and operational rigor
• Lead, coach, and develop a high‑performing Paid Social team with clear ownership and expectations
• Partner cross‑functionally with marketing, analytics, and agency teams to align priorities and execution
• Resolve escalations and executional issues, representing Paid Social perspectives in cross‑functional forums

What You Bring

• 8+ years of digital media experience with deep Paid Social expertise
• Strong experience across major Paid Social platforms (e.g., Meta, TikTok, Snap, Pinterest, Reddit)
• Proven people leadership, stakeholder management, and performance storytelling skills
• Ability to operate effectively in a complex, cross‑functional organization
• Strong understanding of media buying, measurement, and reporting
• Strong experience in analytics platforms, specifically GA360

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs
• Performance incentives, Continuing Education Programs
• Other perks to support your well-being
• Career growth opportunities and product discounts

Our typical hiring range is between $79,000.00 and $131,000.00 per annum. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.

#LI-GT1

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.