Senior Marketing Analytics Analyst
Top Benefits
About the role
Who you are
- 2-4+ years of experience in analytics or marketing analytics
- Experience with Google Platforms: Google Analytics, Google Ads, Google Search
- Experience with Snowflake or any other relational database
- Strong SQL skills + Experience with design and development of ETL processes
- Experience with user-facing analytics platforms: Tableau, Superset, MicroStrategy
- Advanced Excel skills required, including proficiency with pivot tables and VLOOKUP; equivalent Google Sheets experience preferred
- Operational experience in measuring and improving efficiency, utilization, scale initiatives, etc
- High energy and contagious enthusiasm; willing to take on tough projects
- Strong verbal and written communication skills including detailing business processes, use cases, and business requirements
- Excellent analytical and reporting capabilities, problem solving, negotiation, task and project coordination, and organization skills
What the job involves
- Reporting to the Sr Manager, Marketing Analytics, this position will be focused on international marketing analytics
- Candidates for this role must have experience in defining marketing strategies, building data flows, defining new metrics, owning marketing reporting and manipulating large sets of data to discover trends and make recommendations on marketing strategies
- The role will work cross-functionally with multiple departments including executive leadership, marketing, engineering, and finance to support the design, implementation and continued optimization of multiple business needs
- The Sr Analyst level position is expected to have a strong understanding of the OpenTable Marketing and Sales and Services organization and ability to learn quickly
- This position will have to be a strong communicator, have excellent project management skills, an analytical mentality and be comfortable delivering results in ambiguity
- Experience with marketing analytics, finance or any other analytics background preferred
- Sophisticated analytics to support international marketing decisions
- Make data-driven decisions: translate data sets into impactful insights, recommendations, dashboards, and reports for the marketing teams
- Build and maintain financial models, forecasts and dashboards for various business scenarios
- Collaborate with marketing and sales and services leads to align on marketing strategies
- Own marketing data flows and SEM/SEO reporting
- Support and evaluate marketing campaigns through advanced analytics
- Evaluate and outline new marketing initiatives and opportunities through data
- Prepare and present data analyses for different audiences
- Collect feedback and handle flow of inbound ad hoc requests from the Marketing team
- Improve marketing data flow and metric definition
Benefits
- Work from (almost) anywhere - wherever you do your best work
- Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
About OpenTable
OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), has been proudly serving restaurants for over 25 years—resulting in a network of over 55,000 restaurants, bars, and wineries around the world.
From "Where should we eat?" to "Your table is ready," OpenTable is the bridge between restaurants and diners.
For restaurants, OpenTable is an all-in-one solution that helps streamline FOH and BOH operations, puts them in front of new guests, and backs it all up with 24/7 customer support in 240 languages. Plus, OpenTable is integrated with hundreds of technology partners to help restaurants run seamlessly. All so restaurants can focus on what they do best: providing amazing hospitality and food.
For diners, it's the easiest way to discover new restaurants with personalized recommendations, data-backed lists, curated guides and more, and manage all your reservations through an intuitive app. After all, dining out is better when it runs smoothly on both sides of the table.
Senior Marketing Analytics Analyst
Top Benefits
About the role
Who you are
- 2-4+ years of experience in analytics or marketing analytics
- Experience with Google Platforms: Google Analytics, Google Ads, Google Search
- Experience with Snowflake or any other relational database
- Strong SQL skills + Experience with design and development of ETL processes
- Experience with user-facing analytics platforms: Tableau, Superset, MicroStrategy
- Advanced Excel skills required, including proficiency with pivot tables and VLOOKUP; equivalent Google Sheets experience preferred
- Operational experience in measuring and improving efficiency, utilization, scale initiatives, etc
- High energy and contagious enthusiasm; willing to take on tough projects
- Strong verbal and written communication skills including detailing business processes, use cases, and business requirements
- Excellent analytical and reporting capabilities, problem solving, negotiation, task and project coordination, and organization skills
What the job involves
- Reporting to the Sr Manager, Marketing Analytics, this position will be focused on international marketing analytics
- Candidates for this role must have experience in defining marketing strategies, building data flows, defining new metrics, owning marketing reporting and manipulating large sets of data to discover trends and make recommendations on marketing strategies
- The role will work cross-functionally with multiple departments including executive leadership, marketing, engineering, and finance to support the design, implementation and continued optimization of multiple business needs
- The Sr Analyst level position is expected to have a strong understanding of the OpenTable Marketing and Sales and Services organization and ability to learn quickly
- This position will have to be a strong communicator, have excellent project management skills, an analytical mentality and be comfortable delivering results in ambiguity
- Experience with marketing analytics, finance or any other analytics background preferred
- Sophisticated analytics to support international marketing decisions
- Make data-driven decisions: translate data sets into impactful insights, recommendations, dashboards, and reports for the marketing teams
- Build and maintain financial models, forecasts and dashboards for various business scenarios
- Collaborate with marketing and sales and services leads to align on marketing strategies
- Own marketing data flows and SEM/SEO reporting
- Support and evaluate marketing campaigns through advanced analytics
- Evaluate and outline new marketing initiatives and opportunities through data
- Prepare and present data analyses for different audiences
- Collect feedback and handle flow of inbound ad hoc requests from the Marketing team
- Improve marketing data flow and metric definition
Benefits
- Work from (almost) anywhere - wherever you do your best work
- Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
About OpenTable
OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), has been proudly serving restaurants for over 25 years—resulting in a network of over 55,000 restaurants, bars, and wineries around the world.
From "Where should we eat?" to "Your table is ready," OpenTable is the bridge between restaurants and diners.
For restaurants, OpenTable is an all-in-one solution that helps streamline FOH and BOH operations, puts them in front of new guests, and backs it all up with 24/7 customer support in 240 languages. Plus, OpenTable is integrated with hundreds of technology partners to help restaurants run seamlessly. All so restaurants can focus on what they do best: providing amazing hospitality and food.
For diners, it's the easiest way to discover new restaurants with personalized recommendations, data-backed lists, curated guides and more, and manage all your reservations through an intuitive app. After all, dining out is better when it runs smoothly on both sides of the table.