Who you are

• 5+ years of experience in customer marketing, product marketing, or customer success, preferably in B2B tech enterprise environments
• Proven experience in managing customer-related content creation, advocacy programs, and community-driven engagement strategies
• Strong project management skills, with a focus on cross-functional collaboration and execution across various teams
• Excellent interpersonal skills and the ability to build long-lasting relationships with high-profile customers
• Proficiency in tools like Salesforce, Gong, Asana, and marketing automation platforms

What the job involves

• The Senior Customer Marketing Manager will lead and optimize customer marketing strategies that drive advocacy, deepen engagement, and support business growth
• This role focuses on fostering customer advocacy, creating opportunities for customers to engage with Docebo, and amplifying customer success stories and evidence
• This position is key to scaling Docebo’s customer marketing programs, strengthening relationships with high-value customers, and ensuring satisfaction across the customer lifecycle
• You’ll also collaborate closely with the Revenue Marketing team to support customer upsell initiatives
• The ideal candidate brings a strong background in B2B technology marketing and customer relationships, a passion for storytelling and strategic proof points, exceptional marketing and writing skills, and high relational intelligence for engaging with enterprise executives
• Drive the creation and execution of Docebo’s customer marketing and advocacy programs
• Work closely with our Customer Advocacy Analyst to support and track customer references & engagement. Similarly, partner with the Senior Community Manager to engage our customers via the vibrant and very active Docebo Community
• Advise the Revenue Marketing team as they create upsell campaigns and personalized content journeys across different roles, verticals, and customer segments
• Secure customer stories from high-profile brands and strategic accounts, focusing on key verticals or industries, ROI, and measurable impact
• Manage and scale customer evidence programs like testimonials, peer reviews (G2, Gartner, etc.), customer videos, and more
• Elevate and advocate for the voice of the customer across marketing programs—event participation, videos, webinars, blogs, speaker decks, and press quotes
• Develop processes for automating story capture from sources like Gong calls and review site feedback, enabling scalable story creation
• Ensure that customer stories and data-driven success metrics are integrated into the content journey to highlight ROI for key customer segments
• Scale the Docebo Champions program to foster advocacy (and peer-learning in Community) increasing engagement and brand loyalty
• Standardize and scale the gifting and rewards strategy to incentivize and recognize customer achievements, building long-term relationships
• Be a key driver of major customer events like our bi-annual Customer Advisory Board meetings or customer experiences at our annual Inspire conference
• Collaborate closely with Product, Customer Success, and Marketing teams to align customer marketing efforts with broader company goals
• Synthesize customer insights from various channels, including the Docebo Ideas Portal, CABs, FABs, review sites, and the community to inform product and marketing strategies
• Support technical enablement of the Docebo platform by partnering on customer-facing product communications and webinars as needed
• Establish KPIs and continually measure the performance of customer marketing initiatives, focusing on leading indicators like engagement and content creation, and lagging indicators such as NPS, retention, and revenue influenced by customer champions
• Provide actionable insights and optimization strategies to improve customer marketing efforts and drive measurable business impact