Email Marketing Manager
About the role
Email Marketing Manager (HubSpot & CRM Automation) – 12-Month Contract Location: Canada Salary: $100,000 - $125,000 a year Role Type: Full-Time for 12 months
We are redefining commercial insurance for Canadian businesses. As a leading, award-winning InsurTech recognized consecutively on Deloitte’s Technology Fast 50 and Fast 500 lists, we make getting the right coverage simple, fast, and accessible through a digital-first experience. Our platform combines advanced technology with deep industry expertise to deliver tailored insurance solutions that help businesses thrive. We are looking for a HubSpot-expert Email Marketing Manager to lead our communication strategy for a massive database of over 500,000 contacts. This isn't just about sending newsletters; it’s about managing high-volume, highly segmented journeys for a diverse range of SMB industries. In this role, you’ll act as the architect of our customer lifecycle, balancing complex lifecycle automation with high-converting creative copies. If you’re an analytical marketer who thrives on A/B testing, experimentation, and finding creative ways to personalize the customer experience at scale, we want to talk to you.
Key Responsibilities
Platform Mastery & Automation: Use HubSpot for sophisticated campaign setups and workflow executions, while leveraging Salesforce CRM for data-driven targeting. Audience Segmentation: Ensure precise targeting by managing schedules, complex lifecycle automation, and effective audience segmentation across diverse industries. Campaign & Journey Management: Plan, build, and manage end-to-end email initiatives, including lead nurturing, promotions, and onboarding sequences. Content & Design: Write high-converting, punchy copy and collaborate on visually effective email templates and layouts. Optimization & Testing: Continuously run aggressive A/B tests on subject lines, messaging, and CTAs to optimize delivery and engagement metrics. Performance Analytics: Monitor and report on core KPIs (opens, clicks, conversions) to provide actionable, decision-ready insights for senior leadership. AI Innovation: Identify and implement practical AI applications to systematically improve marketing effectiveness and dynamic personalization.
Required Skills & "Must-Have" Qualifications
HubSpot Expertise (Deal-Breaker): 5+ years of recent, hands-on experience utilizing HubSpot as your primary email and automation tool (must be a major component of your current or most recent role). CRM Proficiency (Deal-Breaker): Direct, recent experience working with Salesforce CRM for audience targeting and data synchronization. Experience Baseline: 5+ years of progressive experience in dedicated email marketing, CRM, or marketing automation roles. Industry Background: Proven experience in transactional, lead-generation, or fast-paced B2C/B2B2C environments (e.g., E-commerce, Insurance, Banking, Mortgages, or FinTech). Core Mechanics: Deep understanding of customer journey orchestration, transactional email mechanics, deliverability, and database list health. Copywriting Skills: Exceptional copywriting and editing expertise with an eye for clean, high-performing email template structures. Analytical Mindset: Demonstrated ability to translate complex campaign metrics into improved conversion rates.
Not the right fit? Search for Email Marketing Manager jobs in Canada
About Celerity - now Randstad Digital
Welcome to Randstad Digital Advisory, formerly known as Celerity. In 2017, Randstad acquired Celerity, and over the last two years, we've been forging a strong partnership with Randstad's technology operating company. In August, we proudly teamed up with them to launch Randstad Digital. We're thrilled to announce that we've made the decision to fully integrate, with Celerity becoming the Advisory Services arm of Randstad Digital. This exciting evolution brings us a global presence, a growing client base, and increased resources, as well as the opportunity to provide valuable advisory services to Randstad’s clients.
💡 Our Mission Randstad Digital Advisory is your trusted digital enablement and consulting partner. We specialize in accelerating transformation for businesses by delivering tailored strategies, innovative solutions, and strategic partnerships that unlock the full potential of your business objectives. We firmly believe that it's no longer a question of whether your organization should embrace digitalization but how quickly you can operationalize your strategy to gain a competitive advantage.
🔧 What We Do Our expert teams in IT Strategy, Customer Experience, Operational Excellence, and Enterprise Agility are dedicated to facilitating digital transformation across every facet of your organization. From reshaping customer engagement to optimizing internal processes and harnessing the power of data for future insights, we're here to guide you every step of the way. Our approach is built on everyday innovation, resulting in lasting results achieved in months, not years, so your business can thrive in today's ever-changing environment.
🌐 Learn More Discover how Randstad Digital Advisory can help you thrive in the digital era. Visit our website for more information: www.randstaddigital.com/expertise/advisory-services
Join us on this exciting journey of transformation, and let's shape the future of your business together!
Similar Jobs
Email Marketing Manager
About the role
Email Marketing Manager (HubSpot & CRM Automation) – 12-Month Contract Location: Canada Salary: $100,000 - $125,000 a year Role Type: Full-Time for 12 months
We are redefining commercial insurance for Canadian businesses. As a leading, award-winning InsurTech recognized consecutively on Deloitte’s Technology Fast 50 and Fast 500 lists, we make getting the right coverage simple, fast, and accessible through a digital-first experience. Our platform combines advanced technology with deep industry expertise to deliver tailored insurance solutions that help businesses thrive. We are looking for a HubSpot-expert Email Marketing Manager to lead our communication strategy for a massive database of over 500,000 contacts. This isn't just about sending newsletters; it’s about managing high-volume, highly segmented journeys for a diverse range of SMB industries. In this role, you’ll act as the architect of our customer lifecycle, balancing complex lifecycle automation with high-converting creative copies. If you’re an analytical marketer who thrives on A/B testing, experimentation, and finding creative ways to personalize the customer experience at scale, we want to talk to you.
Key Responsibilities
Platform Mastery & Automation: Use HubSpot for sophisticated campaign setups and workflow executions, while leveraging Salesforce CRM for data-driven targeting. Audience Segmentation: Ensure precise targeting by managing schedules, complex lifecycle automation, and effective audience segmentation across diverse industries. Campaign & Journey Management: Plan, build, and manage end-to-end email initiatives, including lead nurturing, promotions, and onboarding sequences. Content & Design: Write high-converting, punchy copy and collaborate on visually effective email templates and layouts. Optimization & Testing: Continuously run aggressive A/B tests on subject lines, messaging, and CTAs to optimize delivery and engagement metrics. Performance Analytics: Monitor and report on core KPIs (opens, clicks, conversions) to provide actionable, decision-ready insights for senior leadership. AI Innovation: Identify and implement practical AI applications to systematically improve marketing effectiveness and dynamic personalization.
Required Skills & "Must-Have" Qualifications
HubSpot Expertise (Deal-Breaker): 5+ years of recent, hands-on experience utilizing HubSpot as your primary email and automation tool (must be a major component of your current or most recent role). CRM Proficiency (Deal-Breaker): Direct, recent experience working with Salesforce CRM for audience targeting and data synchronization. Experience Baseline: 5+ years of progressive experience in dedicated email marketing, CRM, or marketing automation roles. Industry Background: Proven experience in transactional, lead-generation, or fast-paced B2C/B2B2C environments (e.g., E-commerce, Insurance, Banking, Mortgages, or FinTech). Core Mechanics: Deep understanding of customer journey orchestration, transactional email mechanics, deliverability, and database list health. Copywriting Skills: Exceptional copywriting and editing expertise with an eye for clean, high-performing email template structures. Analytical Mindset: Demonstrated ability to translate complex campaign metrics into improved conversion rates.
Not the right fit? Search for Email Marketing Manager jobs in Canada
About Celerity - now Randstad Digital
Welcome to Randstad Digital Advisory, formerly known as Celerity. In 2017, Randstad acquired Celerity, and over the last two years, we've been forging a strong partnership with Randstad's technology operating company. In August, we proudly teamed up with them to launch Randstad Digital. We're thrilled to announce that we've made the decision to fully integrate, with Celerity becoming the Advisory Services arm of Randstad Digital. This exciting evolution brings us a global presence, a growing client base, and increased resources, as well as the opportunity to provide valuable advisory services to Randstad’s clients.
💡 Our Mission Randstad Digital Advisory is your trusted digital enablement and consulting partner. We specialize in accelerating transformation for businesses by delivering tailored strategies, innovative solutions, and strategic partnerships that unlock the full potential of your business objectives. We firmly believe that it's no longer a question of whether your organization should embrace digitalization but how quickly you can operationalize your strategy to gain a competitive advantage.
🔧 What We Do Our expert teams in IT Strategy, Customer Experience, Operational Excellence, and Enterprise Agility are dedicated to facilitating digital transformation across every facet of your organization. From reshaping customer engagement to optimizing internal processes and harnessing the power of data for future insights, we're here to guide you every step of the way. Our approach is built on everyday innovation, resulting in lasting results achieved in months, not years, so your business can thrive in today's ever-changing environment.
🌐 Learn More Discover how Randstad Digital Advisory can help you thrive in the digital era. Visit our website for more information: www.randstaddigital.com/expertise/advisory-services
Join us on this exciting journey of transformation, and let's shape the future of your business together!