Marketing Executive

About the Role

Datatonic is looking for a highly motivated and well-rounded Marketing Executive with a strong grasp of the full marketing mix to support and execute integrated B2B marketing campaigns. You’ll play a key role in driving demand and pipeline generation, working closely with Sales, Partnerships, and Product teams. This role is ideal for someone who thrives in a fast-paced, results-driven environment and is passionate about delivering impactful marketing that directly supports business growth.

What you’ll do

• Develop and execute multi-channel B2B marketing campaigns targeting enterprise audiences.
• Support Account-Based Marketing (ABM) initiatives to engage high-value accounts in close alignment with sales.
• Partner with the sales team to build pipeline, influence deal velocity, and provide relevant collateral and tools.
• Track and measure marketing influence on pipeline and revenue; adapt strategy based on performance data.
• Create compelling content including case studies, whitepapers, emails, landing pages, and sales assets.
• Ensure content aligns with brand messaging and supports the buyer journey across all stages.
• Plan and deliver events, webinars, and trade shows to engage and convert prospects.
• Manage and grow strategic partner marketing relationships to extend reach and co-create campaigns.
• Monitor and report on campaign performance, ROI, and key marketing KPIs.
• Use performance insights to optimize campaigns and demonstrate marketing’s contribution to revenue.

What you’ll bring

• 3+ years in a B2B marketing role, ideally within enterprise or technology sectors.
• Strong understanding of the full marketing mix with experience in both digital and offline channels.
• Hands-on experience with ABM, campaign management, and content development.
• Proven track record in working closely with sales teams to build and accelerate pipelines.
• Familiarity with CRM and marketing automation tools (e.g. Salesforce, HubSpot, Marketo, etc.).
• Analytical mindset with experience in pipeline tracking and ROI reporting.
• Excellent project management and organizational skills.
• Ability to manage multiple projects and stakeholders simultaneously.
• Strong written and verbal communication skills.

What’s in It for You?

We believe in empowering our team to thrive, with benefits including:

• 20 days of paid vacation per calendar year

• Public Holidays for your Province of Residence

• 5 Wellness days (sickness, personal time, mental health)

• 5 Lifestyle days (religious events, volunteer day, sick day)

• Matching Group Retirement Savings Plan after 3 months

• Competitive Group Insurance plan on Day 1 - individual premium paid 100%!

• Virtual Medicine and Family Assistance Program - 100% employer-paid!

• Home office budget - We are 100% remote!

  • CAD $70/month for internet/phone expenses
  • CAD $1,500 every 3 years for tech accessories and office equipment (monitor, keyboard, mouse, desk, etc.) starting on Day 1
  • Company-supplied MacBook Pro or Air

• CAD $400/year for books, relevant app subscriptions or an e-reader.

• Opportunities for paid certifications

• Opportunities for professional and personal learning through Udemy Business

• Regular company off-sites and meetups

Why Datatonic?

Datatonic is a UK-based company with an Americas division located in Canada. The Canadian team operates remotely, with members distributed across North and South America. This role is open to candidates located anywhere in Canada.

Join us to work alongside AI enthusiasts and data experts who are shaping tomorrow. At Datatonic, innovation isn’t just encouraged - it’s embedded in everything we do. If you’re ready to inspire change and deliver value at the forefront of data and AI, we’d love to hear from you!