Who you are

• BA/BS degree or equivalent experience
• 5+ years of product marketing experience – an added bonus if you have experience managing and leading teams
• Experience marketing products related to content, asset management, or content operations (e.g. DAMs, CMSs, media libraries, or brand systems)
• Solid foundational understanding of the challenges facing Marketing teams at Enterprise organizations
• Are excited by zero-to-one product work and comfortable shaping narrative while a product is still evolving
• Have experience with a sales-led motion and enjoy partnering with Sales organization to make that team successful
• Have strong empathy for multiple buyer and user personas, from practitioners to admins and enterprise stakeholders
• Love turning complex technical concepts into simple, thoughtful, and compelling stories in a visual manner
• Enjoy looking ‘under the hood’ to understand how things work and turning one time initiatives into repeatable programs
• Have experience with Webflow or similar web development technology
• Are naturally curious, highly-proactive and a self-starter capable of independently leading several projects with limited direction
• Have excellent written, verbal, and visual communication skills
• Have a collaborative nature and exceptional interpersonal skills
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact

What the job involves

• We’re looking for a seasoned Senior Product Marketing Manager, Collaboration + Scale to take full ownership of Webflow’s collaboration, governance, and asset management capabilities. This role will define how teams work together and manage content in Webflow — from roles and permissions, publishing workflows, and user management to enterprise-grade asset organization and compliance
• You’ll partner closely with Product, Engineering, Design, Sales, and Customer teams to shape the strategy, positioning, and go-to-market for features that enable organizations to confidently scale Webflow across teams, departments, and regions — including bringing a net-new asset management product to market
• This is a highly visible and strategic role, requiring strong cross-functional leadership, comfort with technical and operational concepts, and a deep understanding of how modern teams collaborate at scale
• Reporting to the Director, Product Marketing
• Develop a deep understanding of Webflow’s collaboration, governance, and enterprise capabilities — and the customers who rely on them — to drive clear, compelling positioning and adoption
• Enable Sales and Customer teams with the differentiated narratives, materials, and tools needed to sell and expand Webflow in larger, more complex organizations
• Own positioning, messaging, and go-to-market strategy for Webflow’s asset management capabilities, including bringing a zero-to-one product to market
• Develop clear narratives that communicate the value of asset management for enterprise teams — including reuse, governance, brand consistency, and scale
• Partner closely with Product and Design to define how asset management fits into broader collaboration, permissions, and publishing workflows
• Lead launches for new collaboration and scale features, serving as the connective tissue between Product, Marketing, Sales, and Customer teams
• Translate complex technical and operational concepts (permissions models, governance, compliance requirements) into clear customer value
• Collaborate with Pricing & Packaging partners to ensure our plans support customers scaling into enterprise use cases

Benefits

• Modern & inclusive healthcare coverage
• 401K and financial planning
• Flexible paid time off
• Annual retreat and offsites
• WFH Office setup budget
• Health and wellness stipend
• Remote work reimbursements for phone & wifi
• Webflow subscription discount
• Remote-first flexibility