Email Marketing Specialist
About the role
Job Opportunity:
Email Marketing Specialist
We’re hiring an Email Marketing Specialist to lead our email marketing campaigns and help drive customer engagement across our growing business.
At Canada Gold, we’re looking for someone who can combine strategy, creativity, and data-driven decision making to manage and optimize our email marketing programs.
This role will take ownership of our email campaigns—from planning and segmentation to automation, testing, and performance optimization.
Location:
Remote (Ontario)
Salary:
$60,000 – $75,000 annually
About Us
Canada Gold is a premier precious metals retailer and authorized distributor of the Royal Canadian Mint
. Trusted by customers across Canada and the Pacific Northwest, we pride ourselves on delivering expert service, competitive value, and complete transparency.
Driven by integrity and market expertise, we empower customers to buy and sell precious metals with confidence.
As a family-owned and operated business
, we are proud to have one of the highest repeat and referral rates in the industry—a testament to the transparent and dependable service our customers rely on.
Responsibilities
- Lead the planning, development, and execution of all email marketing campaigns.
- Create and manage email marketing calendars aligned with marketing initiatives and promotions.
- Design and build email campaigns, newsletters, and automated workflows.
- Manage audience segmentation to deliver highly targeted and personalized communications.
- Conduct A/B testing on subject lines, messaging, design, and send times to optimize performance.
- Monitor and analyze campaign performance metrics including open rates, click-through rates, conversions, and deliverability.
- Maintain and optimize email lists, ensuring compliance with privacy regulations and anti-spam legislation.
- Collaborate with marketing communications team colleagues to develop compelling email content.
- Manage email automation programs such as welcome series, nurture campaigns, and re-engagement campaigns.
- Identify opportunities to improve engagement and conversion through data insights and industry best practices.
- Contribute regular blog content for company websites
Experience
-3–5 years of email marketing experience for a B2C company
- Experience with email marketing platforms and automation tools such as Klaviyo
- Strong analytical mindset with experience in campaign optimization
- Excellent written communication and attention to detail
- Bilingualism is an asset
If you're passionate about data-driven marketing and customer engagement
, we’d love to hear from you.
Not the right fit? Search for Email Marketing Specialist jobs in Ottawa, Ontario
About Canada Gold
Canada Gold is a premier precious metals retailer with 18 retail locations across Canada and the Pacific Northwest. We offer transparent, real-time pricing, certified appraisers, and no-pressure consultations. As an authorized distributor of the Royal Canadian Mint, Canada Gold makes buying and selling precious metals easy. We’re proud to be the Official Precious Metals Partner of the Ottawa Senators and Hamilton Tiger-Cats. Our sister companies are 100 Ways and Canadian Coin & Currency. For more information, please visit www.canadagold.ca.
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Email Marketing Specialist
About the role
Job Opportunity:
Email Marketing Specialist
We’re hiring an Email Marketing Specialist to lead our email marketing campaigns and help drive customer engagement across our growing business.
At Canada Gold, we’re looking for someone who can combine strategy, creativity, and data-driven decision making to manage and optimize our email marketing programs.
This role will take ownership of our email campaigns—from planning and segmentation to automation, testing, and performance optimization.
Location:
Remote (Ontario)
Salary:
$60,000 – $75,000 annually
About Us
Canada Gold is a premier precious metals retailer and authorized distributor of the Royal Canadian Mint
. Trusted by customers across Canada and the Pacific Northwest, we pride ourselves on delivering expert service, competitive value, and complete transparency.
Driven by integrity and market expertise, we empower customers to buy and sell precious metals with confidence.
As a family-owned and operated business
, we are proud to have one of the highest repeat and referral rates in the industry—a testament to the transparent and dependable service our customers rely on.
Responsibilities
- Lead the planning, development, and execution of all email marketing campaigns.
- Create and manage email marketing calendars aligned with marketing initiatives and promotions.
- Design and build email campaigns, newsletters, and automated workflows.
- Manage audience segmentation to deliver highly targeted and personalized communications.
- Conduct A/B testing on subject lines, messaging, design, and send times to optimize performance.
- Monitor and analyze campaign performance metrics including open rates, click-through rates, conversions, and deliverability.
- Maintain and optimize email lists, ensuring compliance with privacy regulations and anti-spam legislation.
- Collaborate with marketing communications team colleagues to develop compelling email content.
- Manage email automation programs such as welcome series, nurture campaigns, and re-engagement campaigns.
- Identify opportunities to improve engagement and conversion through data insights and industry best practices.
- Contribute regular blog content for company websites
Experience
-3–5 years of email marketing experience for a B2C company
- Experience with email marketing platforms and automation tools such as Klaviyo
- Strong analytical mindset with experience in campaign optimization
- Excellent written communication and attention to detail
- Bilingualism is an asset
If you're passionate about data-driven marketing and customer engagement
, we’d love to hear from you.
Not the right fit? Search for Email Marketing Specialist jobs in Ottawa, Ontario
About Canada Gold
Canada Gold is a premier precious metals retailer with 18 retail locations across Canada and the Pacific Northwest. We offer transparent, real-time pricing, certified appraisers, and no-pressure consultations. As an authorized distributor of the Royal Canadian Mint, Canada Gold makes buying and selling precious metals easy. We’re proud to be the Official Precious Metals Partner of the Ottawa Senators and Hamilton Tiger-Cats. Our sister companies are 100 Ways and Canadian Coin & Currency. For more information, please visit www.canadagold.ca.