Position Overview

EnerStar is seeking an exceptional and transformative Sales Leader to drive and scale the company's revenue growth across its core lines of business, including Legacy Oilfield Rentals, Accommodations, Power, Containment, and the new Commercial Starlink services.

This role is a critical leadership position, reporting directly to the CEO/President. The selected leader will be tasked with more than just managing sales; they will act as a strategic partner to the executive team, transforming market feedback and field insights into actionable, high-impact business strategies.

The ideal candidate possesses a rare blend of strategic vision, hands-on sales discipline, and a deep, proven understanding of industrial services and asset-intensive operations. This is an opportunity to lead a growth initiative in an entrepreneurial, fast-paced environment.

We will ‘level’ and compensate the position (Sales Manager, Director, or Vice President, Sales) based on the experience and background of the selected candidate.

Location: Calgary AB or Medicine Hat AB (Canada)

Key Responsibilities

Strategic Commercial Planning & Revenue Growth

• Develop and execute a comprehensive multi-year commercial strategy and sales plan across all product lines.
• Translate corporate objectives into territory penetration goals, annual quotas, and predictable revenue forecasts.
• Spearhead initiatives to penetrate new commercial markets (e.g., infrastructure, renewables, construction) and implement service bundling strategies to
  increase deal size and customer lifetime value (LTV).

Sales Organization Leadership & Development

• Lead, manage, and inspire a multi-layer sales team, including Regional Sales Representatives, Sales Development Representatives (SDRs), and Account Executives.
• Recruit, onboard, and accelerate the ramp-up of top-tier sales talent using robust 30-60-90-day plans.
• Instill a culture of accountability, urgency, and customer obsession while conducting weekly one-on-ones to coach and develop a future leadership pipeline.

Go-to-Market Process Discipline & CRM Utilization

• Design, implement, and enforce a structured, scalable go-to-market (GTM) process from lead generation through contract closure.
• Mandate and ensure full utilization of the CRM system for opportunity tracking, activity logging, and accurate forecasting.
• Establish and monitor clear activity standards (prospecting, meetings, proposals) and seamless lead handoff processes with SDR teams to drive consistent results.

Cross-Functional Collaboration & Market Intelligence

• Serve as the "voice of the customer" by providing market feedback to influence product development, pricing strategies, and operational delivery.
• Work closely with operations, marketing, and finance to align sales success with delivery capability and brand positioning.
• Collaborate with key leaders to ensure the sales strategy is aligned with broader company objectives and initiatives.

Customer Engagement & Market Visibility

• Engage personally with top-tier clients and prospects as an executive sponsor.

• Represent EnerStar at trade shows, regional conferences, and industry events to build key relationships and enhance market visibility.

Ideal Candidate Profile & Experience

• 7–10+ years of progressive B2B sales leadership experience with a demonstrated ability to build, scale, and inspire high-performing sales organizations across multi-regional markets.

• Proven expertise in the sales cycle for field-based industrial services or other asset-intensive environments.

• Strong financial acumen and demonstrated ability to drive profitable growth by managing sales budgets and negotiating high-value contracts that protect company margins.

• Exceptional executive presence and communication skills, with a track record of building strategic industry partnerships and enhancing market visibility.

• Possesses resilience and emotional intelligence necessary to lead and motivate a team through market fluctuations and high-pressure situations.

• Deep familiarity with CRM systems (Salesforce, HubSpot, Pipedrive) and data-driven sales management.

• A mindset for continuous process improvement, consistently seeking to optimize sales workflows and methodologies as the business scales.

• Excellent coaching, communication, and executive presence, with a demonstrated ability to build strategic industry partnerships and enhance the company's market presence.

• Ability to thrive in an entrepreneurial, fast-paced, and growth-oriented environment.

Reporting & Travel

• Reporting Line: Reports to the CEO / President.
• Travel & Field Time: Up to 40–50% travel across North America to engage with top-tier clients and provide critical team support.