The Marketing & Sales Manager is responsible for leading a lean and agile team to develop and execute strategic marketing and sales initiatives that drive revenue growth, manage external partnerships, and enhance brand presence for Keolis's charter, intercity, and courier services in the Western Canada market including brands of Red Arrow, Ebus and BC Bus North who are leaders in premium motorcoach transportation, connecting communities across Alberta, British Columbia, and Ontario with comfort, safety, and style. We’re not just transporting passengers — we’re delivering exceptional travel experiences for businesses, organizations, and groups.

Knowledge and Experience:

• University degree or diploma in Business Administration, Marketing, or a related field, and/or relevant sales experience.

• 3-5 years of progressive experience in a Marketing & Sales position including agency or in marketing project management

• Experience managing outsourced or freelance marketing support and third-party agencies.

• Demonstrated proficiency with CRM software and digital marketing tools such as Hootsuite and Mailchimp.

• 2 years of team leadership / management experience is a strong asset.

• Strategic mindset with a hands-on approach to problem solving

• Willingness to travel as necessary

Skills:

• Strong marketing techniques and a results-driven mindset.

• Proven leadership and mentorship abilities.

• Excellent communication skills, both written and verbal.

• Strategic planning and market analysis skills.

• Proficiency in managing digital marketing channels (e.g., Local SEO, social media, email campaigns).

• Strong organizational and priority management abilities.

• Ability to make sound decisions and work with a sense of urgency.

• Innovative – bringing fresh ideas to campaigns and problem-solving Data driven decision making – ability to use analytics tools to guide strategies.

• Data driven decision making – ability to use analytics tools to guide strategies.

Key Accountabilities:

Strategic Planning & Revenue Growth

• Develop and execute integrated marketing and sales strategies to drive bookings and revenue.

• Create, develop, evolve and implement corporate sales programs and customer loyalty programs.

• Perform market analysis to identify new business opportunities and competitive trends.

• Contribute to the annual budget planning for the sales and marketing departments.

Sales & Business Development

• Lead and mentor the sales team to ensure sales and revenue budget objectives are met.
• Act as the primary contact for charter and courier service bids and proposals, ensuring quality and compliance.
• Prospect and visit potential clients, present Keolis's services, and close deals.
• Manage CRM tools and track key performance indicators (KPIs) to measure sales effectiveness.
• Oversee distribution and sponsorship partnerships and agreements

Marketing & Brand Management

• Coordinate digital and offline campaigns, promotions, and partnerships.
• Oversee the marketing budget, including distribution and management of partnerships and agreements.
• Manage relationships and contracts with third-party marketing agencies and outsourced support to achieve our revenue targets for marketing and sales
• Utilize key marketing channels, including Local SEO, social media, and email campaigns, to maximize efficiency and reach.
• Design, Coordinate and implement marketing campaigns, promotions across multiple channels
• Manage relationships and contracts with 3rd Party Marketing agencies
• Ensure Brand consistency across all platforms and advertising formats.

Operational & Reporting

• Collaborate with internal stakeholders including operations managers and finance to optimize service quality and customer satisfaction.

• Draft and submit sales and marketing reports, compiling monthly statistics and analyzing variances.

• Analyze the performance data of marketing initiatives and websites and develop strategies and action plans for continuous improvement

• Participate in various projects to improve internal processes and procedures.

About Keolis: Keolis provides mobility to over 3.4 billion passengers annually across 15 countries, operating everything from commuter trains and automated metros to shared bicycles. In Canada, Keolis employs nearly 1,857 people who operate light rail vehicles, urban buses, intercity coaches, and airport shuttles. With the recent acquisition of Pacific Western’s Transit and Motorcoach divisions, Keolis has officially expanded into Western Canada, bringing global expertise and a fresh commitment to safe, reliable, and passenger-focused service across Alberta and British Columbia. Each year, Keolis Canada helps over 12 million passengers reach their destinations smoothly and safely.