Marketing Operations and Analytics Lead
About the role
Go Lime is a Basalt-backed HVAC subscription business based in Ontario. Marketing here is built on data. The attribution stack runs server-side, and the numbers shape decisions across the entire business. We’re hiring a Marketing Operations and Analytics Lead to own the data layer of marketing. Today the VP of Marketing owns this work directly. The team has scaled past the point where that’s the right setup. We need someone to take it over, raise the bar, and turn marketing analytics into a function the rest of the company can lean on.
What you’ll own
- The full attribution stack. Triple Whale, Elevar (server-side), GA4, Klaviyo, Shopify.
- Weekly and monthly performance reporting for the leadership team.
- Marketing data integration across acquisitions.
- Marketing dashboards. CAC, channel performance, funnel diagnostics, MMM.
- Tagging, tracking, and data quality across the entire marketing stack.
- Marketing tech selection and integration as we scale.
What we’re looking for
- 5+ years in marketing analytics, marketing ops, or growth analytics at a DTC, subscription, or e-commerce business.
- Deep hands-on with at least three of Triple Whale, Elevar, GA4, Shopify, Klaviyo.
- Server-side tracking experience. You understand the difference between a Conversions API event and a pixel fire.
- Comfortable with SQL and at least one BI tool.
- Can talk about CAC payback and channel attribution as easily as you can debug a tag firing twice.
- Bonus if you’ve integrated data through an acquisition or worked in a PE-backed environment.
How we work
- Direct line to the VP of Marketing.
- Real visibility to the executive team.
- Modern, server-side stack.
- Ontario-based, hybrid.
To apply send your resume and one attribution or reporting problem you solved. Walk us through the problem, the approach, and the impact. We care more about how you think than where you’ve worked. Incomplete applications will not be considered.
All candidates will be considered, however only qualified candidates will be contacted. Go Lime is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Go Lime is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Our HR Team will work with applicants requesting accommodation at any stage of the hiring process.
We would like to thank all applicants for their interest. However, only those under consideration will be contacted.
Not the right fit? Search for Marketing Operations and Analytics Lead jobs in North York, Ontario, Canada
About Go Lime Inc.
At Go Lime, we’ve been part of this industry for a long time. While we’re not perfect, and we’ve never claimed to be, we’ve come to realize that this industry needs change. We are here today to make it right.
Our mission is simple: to offer every household in Ontario the power of choice.
We asked ourselves: Why are Ontario homeowners stuck in overpriced water heater rental contracts, facing costly buyouts, poor customer service, and endless rental fees?
By listening to you, we’ve created a Canadian Owned Company that offers fair pricing, and simplicity, providing exactly what you need, and never pushing for more. We prioritize transparency with straightforward, digital first, no-contract options that are always delivering more for much less than you pay today.
Our main objective is to eliminate unnecessary costs for you — we sell direct from the manufacturer, offering commission free experts, always powered by technology — and pass those savings directly to you.
Our goal is to return over $1 billion back into the pockets of Ontario households.
Our purpose is to reintroduce choice and control to customers across Ontario, allowing you to take charge of your water heater costs, which have long been inflated by other companies that have lost focus of their customers.
Our commitment is to prioritize a customer-first approach. You decide how to interact with us—whether you buy up-front or subscribe monthly, engage online, or talk directly to an expert. The power is always in your hands.
If you’re tired of the old way, join us in the fresh new way and join the Go Lime Green Revolution Today.
As a full service heating, cooling, plumbing, electrical & energy management solutions we are your local company that can power your entire home. BTW --- we have a commercial division too! Our journey is just beginning and we would love to have you join us in the Green Revolution --- we are expanding to a community near you very soon!
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Marketing Operations and Analytics Lead
About the role
Go Lime is a Basalt-backed HVAC subscription business based in Ontario. Marketing here is built on data. The attribution stack runs server-side, and the numbers shape decisions across the entire business. We’re hiring a Marketing Operations and Analytics Lead to own the data layer of marketing. Today the VP of Marketing owns this work directly. The team has scaled past the point where that’s the right setup. We need someone to take it over, raise the bar, and turn marketing analytics into a function the rest of the company can lean on.
What you’ll own
- The full attribution stack. Triple Whale, Elevar (server-side), GA4, Klaviyo, Shopify.
- Weekly and monthly performance reporting for the leadership team.
- Marketing data integration across acquisitions.
- Marketing dashboards. CAC, channel performance, funnel diagnostics, MMM.
- Tagging, tracking, and data quality across the entire marketing stack.
- Marketing tech selection and integration as we scale.
What we’re looking for
- 5+ years in marketing analytics, marketing ops, or growth analytics at a DTC, subscription, or e-commerce business.
- Deep hands-on with at least three of Triple Whale, Elevar, GA4, Shopify, Klaviyo.
- Server-side tracking experience. You understand the difference between a Conversions API event and a pixel fire.
- Comfortable with SQL and at least one BI tool.
- Can talk about CAC payback and channel attribution as easily as you can debug a tag firing twice.
- Bonus if you’ve integrated data through an acquisition or worked in a PE-backed environment.
How we work
- Direct line to the VP of Marketing.
- Real visibility to the executive team.
- Modern, server-side stack.
- Ontario-based, hybrid.
To apply send your resume and one attribution or reporting problem you solved. Walk us through the problem, the approach, and the impact. We care more about how you think than where you’ve worked. Incomplete applications will not be considered.
All candidates will be considered, however only qualified candidates will be contacted. Go Lime is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Go Lime is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Our HR Team will work with applicants requesting accommodation at any stage of the hiring process.
We would like to thank all applicants for their interest. However, only those under consideration will be contacted.
Not the right fit? Search for Marketing Operations and Analytics Lead jobs in North York, Ontario, Canada
About Go Lime Inc.
At Go Lime, we’ve been part of this industry for a long time. While we’re not perfect, and we’ve never claimed to be, we’ve come to realize that this industry needs change. We are here today to make it right.
Our mission is simple: to offer every household in Ontario the power of choice.
We asked ourselves: Why are Ontario homeowners stuck in overpriced water heater rental contracts, facing costly buyouts, poor customer service, and endless rental fees?
By listening to you, we’ve created a Canadian Owned Company that offers fair pricing, and simplicity, providing exactly what you need, and never pushing for more. We prioritize transparency with straightforward, digital first, no-contract options that are always delivering more for much less than you pay today.
Our main objective is to eliminate unnecessary costs for you — we sell direct from the manufacturer, offering commission free experts, always powered by technology — and pass those savings directly to you.
Our goal is to return over $1 billion back into the pockets of Ontario households.
Our purpose is to reintroduce choice and control to customers across Ontario, allowing you to take charge of your water heater costs, which have long been inflated by other companies that have lost focus of their customers.
Our commitment is to prioritize a customer-first approach. You decide how to interact with us—whether you buy up-front or subscribe monthly, engage online, or talk directly to an expert. The power is always in your hands.
If you’re tired of the old way, join us in the fresh new way and join the Go Lime Green Revolution Today.
As a full service heating, cooling, plumbing, electrical & energy management solutions we are your local company that can power your entire home. BTW --- we have a commercial division too! Our journey is just beginning and we would love to have you join us in the Green Revolution --- we are expanding to a community near you very soon!