

Account Coordinator, Sponsorship and Analytics
Top Benefits
About the role
Do you have a passion for marketing analytics? Do you love uncovering trends and translating data into insights? Are you excited by the idea of working in a small, dynamic, high-impact team?
If so, Lumency may be the place for you.
About Lumency
Lumency is a brand-side sponsorship marketing agency working with leading brands across Canada and internationally. Founded in 1996, we believe in better: better partnerships, better insights, and better outcomes.
Our culture is built on four core values: credibility, ownership, transparency, and continuous improvement (kaizen). We invest deeply in our people and are committed to their professional growth.
The Role
The Associate Consultant, Sponsorship & Analytics plays a key role in supporting client strategy through sponsorship research, valuation, and relationship management. You will use Lumency’s proprietary valuation tools and best-in-class data stack to analyze sponsorship properties, identify trends, and help guide our clients’ investment decisions while also supporting account leaders in managing sponsorship portfolios.
This is a hands-on learning role within Lumency’s analytics ecosystem, working across proprietary tools, structured datasets, and analyst workflows.
This role is ideal for someone who loves data, enjoys learning about sports, entertainment, culture, and brand partnerships, and thrives in a collaborative agency environment. Key Responsibilities
Analytics & Insights Conduct sponsorship valuations using Lumency’s proprietary valuation tool Support the consolidation, validation, and maintenance of integrated sponsorship data across global markets, supporting up-to-date brand, category, and property insights. Stay informed on industry trends, properties, and best practices Analyze valuation data and identify trends to support client recommendations Compile insights and contribute to performance and relationship metrics for clients
Marketing & Brand Activation Experience and/or knowledge of how brands execute across channels to maximize the impact with their target audience Interest in developing ideas that showcase how a brand can bring their sponsorship assets to life within the framework of a partnership Client & Relationship Support Support contract negotiation and contract management for sponsorship investments Assist with the management of select sponsorship relationships Develop and maintain project work-back schedules Ensure project delivery aligns with statements of work Support the evaluation of new sponsorship opportunities and create points of view (POVs) aligned to client objectives Prepare reports and presentations outlining performance, insights, and optimization recommendations Track budgets, reconcile hours, and confirm scope with clients Build strong knowledge of each client’s business and category Support organic account growth by identifying new opportunities and anticipating client needs
Financial Accountability Manage personal productivity to ensure project budgets, billing, and revenue remain on track
Culture & Brand Contribute to a positive, high-performance agency culture Actively demonstrate Lumency values Act as a Lumency brand ambassador internally and externally Qualifications
Education Post-secondary education in business, marketing, or communications (requirement)
Experience 1-2 years of experience in marketing, analytics, or a business-related role Sponsorship experience with a brand, property, or agency is a strong asset
Skills Strong analytical and attention-to-detail skills Excellent verbal and written communication Ability to prepare professional reports and presentations Comfortable working with AI-enabled tools as part of day-to-day analysis and insight development. Proficiency with Excel or analytical tools (certification/coursework an asset) Understanding of how sponsorship works across channels, and how different touchpoints contribute to overall impact. Digital marketing experience (an asset) French language skills (an asset) Comfortable working with both simple and complex formulas Why Lumency Lumency offers competitive compensation and a rich total-rewards package including: Hybrid work culture Benefits and wellness allowance Learning & development support Monthly career coaching
We are deeply committed to building a workplace that is inclusive, equitable, and safe. A diversity of voices and experiences strengthens our work and our culture, and we welcome applicants from all backgrounds. How to Apply Apply through our website: www.lumency.co
Lumency is an Equal Employment Opportunity employer and will provide reasonable accommodations for applicants with disabilities.
This posting is for an existing vacancy.
We thank all applicants for their interest; only those selected for an interview will be contacted.
Not the right fit? Search for Account Coordinator, Sponsorship and Analytics jobs in Toronto, Ontario, Canada
About Lumency
Lumency is a brand-side sponsorship consultancy. We help modern marketing leaders turn sponsorships and partnerships into disciplined, accountable drivers of business outcomes—not just logo exposure.
We provide practical expertise in:
Sponsorship strategy and portfolio design
Property evaluation, valuation and negotiation
Measurement, governance and proving impact
Integrated activation that connects sponsorship to business and brand KPIs
Our work is built for brand-side marketing and sponsorship decision-makers who want sponsorship investment to stand up to the same rigor as the rest of the marketing mix and enable truly evidence-based decisions.
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Account Coordinator, Sponsorship and Analytics
Top Benefits
About the role
Do you have a passion for marketing analytics? Do you love uncovering trends and translating data into insights? Are you excited by the idea of working in a small, dynamic, high-impact team?
If so, Lumency may be the place for you.
About Lumency
Lumency is a brand-side sponsorship marketing agency working with leading brands across Canada and internationally. Founded in 1996, we believe in better: better partnerships, better insights, and better outcomes.
Our culture is built on four core values: credibility, ownership, transparency, and continuous improvement (kaizen). We invest deeply in our people and are committed to their professional growth.
The Role
The Associate Consultant, Sponsorship & Analytics plays a key role in supporting client strategy through sponsorship research, valuation, and relationship management. You will use Lumency’s proprietary valuation tools and best-in-class data stack to analyze sponsorship properties, identify trends, and help guide our clients’ investment decisions while also supporting account leaders in managing sponsorship portfolios.
This is a hands-on learning role within Lumency’s analytics ecosystem, working across proprietary tools, structured datasets, and analyst workflows.
This role is ideal for someone who loves data, enjoys learning about sports, entertainment, culture, and brand partnerships, and thrives in a collaborative agency environment. Key Responsibilities
Analytics & Insights Conduct sponsorship valuations using Lumency’s proprietary valuation tool Support the consolidation, validation, and maintenance of integrated sponsorship data across global markets, supporting up-to-date brand, category, and property insights. Stay informed on industry trends, properties, and best practices Analyze valuation data and identify trends to support client recommendations Compile insights and contribute to performance and relationship metrics for clients
Marketing & Brand Activation Experience and/or knowledge of how brands execute across channels to maximize the impact with their target audience Interest in developing ideas that showcase how a brand can bring their sponsorship assets to life within the framework of a partnership Client & Relationship Support Support contract negotiation and contract management for sponsorship investments Assist with the management of select sponsorship relationships Develop and maintain project work-back schedules Ensure project delivery aligns with statements of work Support the evaluation of new sponsorship opportunities and create points of view (POVs) aligned to client objectives Prepare reports and presentations outlining performance, insights, and optimization recommendations Track budgets, reconcile hours, and confirm scope with clients Build strong knowledge of each client’s business and category Support organic account growth by identifying new opportunities and anticipating client needs
Financial Accountability Manage personal productivity to ensure project budgets, billing, and revenue remain on track
Culture & Brand Contribute to a positive, high-performance agency culture Actively demonstrate Lumency values Act as a Lumency brand ambassador internally and externally Qualifications
Education Post-secondary education in business, marketing, or communications (requirement)
Experience 1-2 years of experience in marketing, analytics, or a business-related role Sponsorship experience with a brand, property, or agency is a strong asset
Skills Strong analytical and attention-to-detail skills Excellent verbal and written communication Ability to prepare professional reports and presentations Comfortable working with AI-enabled tools as part of day-to-day analysis and insight development. Proficiency with Excel or analytical tools (certification/coursework an asset) Understanding of how sponsorship works across channels, and how different touchpoints contribute to overall impact. Digital marketing experience (an asset) French language skills (an asset) Comfortable working with both simple and complex formulas Why Lumency Lumency offers competitive compensation and a rich total-rewards package including: Hybrid work culture Benefits and wellness allowance Learning & development support Monthly career coaching
We are deeply committed to building a workplace that is inclusive, equitable, and safe. A diversity of voices and experiences strengthens our work and our culture, and we welcome applicants from all backgrounds. How to Apply Apply through our website: www.lumency.co
Lumency is an Equal Employment Opportunity employer and will provide reasonable accommodations for applicants with disabilities.
This posting is for an existing vacancy.
We thank all applicants for their interest; only those selected for an interview will be contacted.
Not the right fit? Search for Account Coordinator, Sponsorship and Analytics jobs in Toronto, Ontario, Canada
About Lumency
Lumency is a brand-side sponsorship consultancy. We help modern marketing leaders turn sponsorships and partnerships into disciplined, accountable drivers of business outcomes—not just logo exposure.
We provide practical expertise in:
Sponsorship strategy and portfolio design
Property evaluation, valuation and negotiation
Measurement, governance and proving impact
Integrated activation that connects sponsorship to business and brand KPIs
Our work is built for brand-side marketing and sponsorship decision-makers who want sponsorship investment to stand up to the same rigor as the rest of the marketing mix and enable truly evidence-based decisions.