Top Benefits
About the role
Sporting Life Group is a proudly Canadian family of retail banners, Sporting Life, Golf Town, and Team Town Sports, united by a shared passion for sport and active living.
From individual pursuits to team sports, we offer the best equipment, expert services, and experiences to help Canadians play, move, and live well.
Why Work Here?
- Access to our benefits package, with the choice of different levels of health, dental, and vision coverage to suit you.
- Employee discounts at Golf Town, Sporting Life, and Team Town Sports that are shareable with friends and family.
- Team-first culture that celebrates an active, sports lifestyle.
- Fun, fast-paced hybrid environment where your passion for sport and style belongs.
- Vendor Pro Deals and expert product training to fuel your knowledge and performance.
- Competitive pay and opportunities to grow your career in sports lifestyle.
What You’ll Do;
As our Digital Marketing Specialist, you’ll be at the forefront of bringing that mission to life online, building campaigns, creating engaging content, and driving meaningful customer connections across our retail banners.
This is a dynamic role for someone who thrives on creativity backed by data, loves experimenting with digital trends, and is ready to make a measurable impact on eCommerce growth.
- Lead the research, planning, and execution of social media strategies and campaigns across Sporting Life, Golf Town, and Team Town Sports.
- Own the promotional calendar and shape content with a balance of creativity and strategy.
- Manage multiple Google Ads accounts with unique campaign goals, optimising for CPL, CPA, ROAS, and conversion rates.
- Create, manage, and optimise campaigns across platforms including Meta Ads Manager, Google Ads, Facebook Ads Manager, DoubleClick Bid Manager, and DCM.
- Monitor trends and bring innovative social-first ideas to drive engagement and customer acquisition.
- Partner with marketing and studio teams to develop engaging, on-brand content.
- Conduct ongoing campaign optimisation and post-launch analysis to maximise performance.
- Track KPIs and analytics, sharing actionable insights to guide business decisions.
- Leverage your knowledge of shopping campaigns and product feed optimisation to elevate eCommerce results.
- Document best practices, run A/B tests, and contribute to the ongoing evolution of our digital strategy.
What You’ll Bring;
- Proven hands-on experience with Facebook Ads and Google Ads (required).
- Track record of managing and growing social media channels for a brand.
- Strong analytical skills with a data-driven mindset.
- Proficiency with Google Analytics and emerging reporting tools.
- Creative eye for design and a strong sense of brand identity.
- Ability to write compelling, brand-aligned copy for digital campaigns.
- Experience with social media management and analytics tools.
- Background in eCommerce and retail is a strong asset.
About Sporting Life
Sporting Life is a leading, iconic Canadian sports lifestyle retailer. Since 1979, we've been committed to providing our customers and their families with the best possible experience—and we are continuously working to improve it every day. We offer the best in outdoor apparel and fashion, footwear, equipment and accessories for men, women and kids. The mix of sport and fashion is what makes us unique.
YOU live for the great Canadian outdoors and take pride in living the Sporting Life. You relish in the exhilarating experience of skiing, snowboarding, cycling, running, tennis, hiking and camping and want to inspire our customers to do the same. You believe in the spirit of team, adapting to the ever-changing retail environment, being part of constant innovation and working alongside the best leaders, associates and vendors in the business. We are looking for those who live what we sell every day and who celebrate the love of sport and an active way of living.
Top Benefits
About the role
Sporting Life Group is a proudly Canadian family of retail banners, Sporting Life, Golf Town, and Team Town Sports, united by a shared passion for sport and active living.
From individual pursuits to team sports, we offer the best equipment, expert services, and experiences to help Canadians play, move, and live well.
Why Work Here?
- Access to our benefits package, with the choice of different levels of health, dental, and vision coverage to suit you.
- Employee discounts at Golf Town, Sporting Life, and Team Town Sports that are shareable with friends and family.
- Team-first culture that celebrates an active, sports lifestyle.
- Fun, fast-paced hybrid environment where your passion for sport and style belongs.
- Vendor Pro Deals and expert product training to fuel your knowledge and performance.
- Competitive pay and opportunities to grow your career in sports lifestyle.
What You’ll Do;
As our Digital Marketing Specialist, you’ll be at the forefront of bringing that mission to life online, building campaigns, creating engaging content, and driving meaningful customer connections across our retail banners.
This is a dynamic role for someone who thrives on creativity backed by data, loves experimenting with digital trends, and is ready to make a measurable impact on eCommerce growth.
- Lead the research, planning, and execution of social media strategies and campaigns across Sporting Life, Golf Town, and Team Town Sports.
- Own the promotional calendar and shape content with a balance of creativity and strategy.
- Manage multiple Google Ads accounts with unique campaign goals, optimising for CPL, CPA, ROAS, and conversion rates.
- Create, manage, and optimise campaigns across platforms including Meta Ads Manager, Google Ads, Facebook Ads Manager, DoubleClick Bid Manager, and DCM.
- Monitor trends and bring innovative social-first ideas to drive engagement and customer acquisition.
- Partner with marketing and studio teams to develop engaging, on-brand content.
- Conduct ongoing campaign optimisation and post-launch analysis to maximise performance.
- Track KPIs and analytics, sharing actionable insights to guide business decisions.
- Leverage your knowledge of shopping campaigns and product feed optimisation to elevate eCommerce results.
- Document best practices, run A/B tests, and contribute to the ongoing evolution of our digital strategy.
What You’ll Bring;
- Proven hands-on experience with Facebook Ads and Google Ads (required).
- Track record of managing and growing social media channels for a brand.
- Strong analytical skills with a data-driven mindset.
- Proficiency with Google Analytics and emerging reporting tools.
- Creative eye for design and a strong sense of brand identity.
- Ability to write compelling, brand-aligned copy for digital campaigns.
- Experience with social media management and analytics tools.
- Background in eCommerce and retail is a strong asset.
About Sporting Life
Sporting Life is a leading, iconic Canadian sports lifestyle retailer. Since 1979, we've been committed to providing our customers and their families with the best possible experience—and we are continuously working to improve it every day. We offer the best in outdoor apparel and fashion, footwear, equipment and accessories for men, women and kids. The mix of sport and fashion is what makes us unique.
YOU live for the great Canadian outdoors and take pride in living the Sporting Life. You relish in the exhilarating experience of skiing, snowboarding, cycling, running, tennis, hiking and camping and want to inspire our customers to do the same. You believe in the spirit of team, adapting to the ever-changing retail environment, being part of constant innovation and working alongside the best leaders, associates and vendors in the business. We are looking for those who live what we sell every day and who celebrate the love of sport and an active way of living.