At the University of Waterloo, we create and promote a culture where everyone can reach their full potential. As an employee, you get support & opportunities that empower you to advance your career. Explore how we can bring big ideas to life, together. The University is a welcoming workplace for those of all abilities, interests, and expertise. As part of our workforce, you can do what you do best, every day.

Learn more about our recruitment process.

Job Requisition ID:

2025-00885

Time Type:

Full time

Employee Group:

Staff

Job Category:

Student Recruitment

Employment Type:

Temporary

Department:

Faculty of Arts - School of Accounting and Finance - Administration

Hiring Range:

$65,973.33 - $82,466.66

Posting Information:

Internal posting expires Thursday November 27th at 11:59

A Vulnerable Sector check is required

Job Description:

Primary Purpose

The Recruitment and Outreach Specialist plays a key role in launching, promoting, and building the reputation of the School of Accounting and Finance’s new professional pathway programs. The position is responsible for developing and executing a comprehensive outreach and communications strategy, building relationships with stakeholders, and creating compelling marketing content to attract prospective students at post-secondary institutions and the professional marketplace.

Key Accountabilities

Recruitment and Outreach

· Designs and executes recruitment campaigns targeting prospective students.

• Develops and implements processes for outreach activities, including event research, planning, pre- and post-event meetings, and regular team debriefs to enable continuous improvement.

· Creatively pursue and recommend tactics to increase reach and impact on target audiences.

· Represents the School of Accounting and Finance at recruitment events, conferences, and career fairs, ensuring a strong, consistent, and positive brand presence.

· Builds and maintains relationships with alumni, industry partners, and professional associations to support recruitment efforts.

· Leads the planning and oversees the implementation of outreach strategies to increase support of the program's visibility nationally and internationally.

· Collaborate with other Waterloo departments (e.g., Office of Advancement, Alumni Relations, Faculties, Grad Studies and Postdoctoral Affairs etc.) to create joint initiatives and maximize program visibility.

Stakeholder Engagement

· Liaises with faculty, staff, and external partners to gather input and promote program visibility.

· Responds to inquiries from prospective students regarding program details and application processes.

· Supports the development of partnerships with professional associations, firms, and industry partners to enhance program reach and relevance.

Marketing and Communications Strategy

· Develops and implements a comprehensive communications strategy to support and promote the professional pathway programs.

· Coordinates messaging across digital, print, and in-person channels to ensure consistency and alignment with program goals.

· Collaborates with internal stakeholders to align marketing efforts with institutional branding and strategic priorities.

· Monitors trends in professional education marketing and adjusts strategies to remain competitive and innovative.

· Drafts and updates promotional materials including brochures, web content, social media posts, and presentations.

· Coordinates with designers, photographers, videographers, and web developers to produce high-quality assets.

· Monitors and revises content based on feedback, analytics, and evolving program needs.

· Plans, organizes, and manages event logistics, including venue booking, catering, travel, audiovisual support, materials production, set-up, and tear-down.

Reporting and Evaluation

· Tracks and analyzes recruitment and marketing metrics to assess campaign effectiveness.

· Prepares reports and presentations for leadership on outreach outcomes and recommendations.

· Gathers and synthesizes feedback from students, partners, and event participants to refine future outreach efforts.

· Monitors, maintains and improves social media and website analytics dashboards to inform strategy and identify opportunities for continuous improvement.

· Conducts environmental scans and competitive analyses to inform improvements and strategy.

Required Qualifications

Education

· Bachelor’s degree in marketing, communications, business, or a related field.

Experience

· Minimum of 5 years of experience in professional outreach, stakeholder engagement, or recruitment, preferably in higher education.

• Experience designing and executing recruitment campaigns and outreach events (virtual and in-person), including logistics planning, vendor coordination, and on-site execution.

• Demonstrated success in building and maintaining external partnerships with industry and professional associations.

• Experience developing marketing content across multiple channels (web, social media, print, video).

Knowledge/Skills/Abilities

• Strong knowledge of marketing, recruitment, and stakeholder engagement strategies.

• Strong organizational and time-management skills with the ability to manage multiple priorities and deadlines.

• Excellent written and verbal communication skills with the ability to create persuasive content for diverse audiences.

• Relationship-building skills and professional presence to represent the School in external engagements.

• Proficiency with digital marketing tools (e.g., Hootsuite, Google Analytics, CRM systems) and social media platforms.

• Ability to manage complex projects, prioritize multiple deadlines, and adapt to changing program needs.

• Strong analytical skills for interpreting data, identifying trends, and recommending strategy adjustments.

• Creative problem-solving abilities to identify new outreach opportunities and enhance program visibility.

• Comfort with public speaking and presenting to groups, both virtually and in-person.

• Ability to work independently, exercise sound judgment, and maintain professionalism under pressure.

Equity Statement

The University of Waterloo acknowledges that much of our work takes place on the traditional territory of the Neutral, Anishinaabeg, and Haudenosaunee peoples. Our main campus is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River. Our active work toward reconciliation takes place across our campuses through research, learning, teaching, and community building, and is coordinated within the Office of Indigenous Relations.

The University values the diverse and intersectional identities of its students, faculty, and staff. The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. The University of Waterloo seeks applicants who embrace our values of equity, anti-racism and inclusion. As such, we encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis and/or Inuk (Inuit), Black, racialized, a person with a disability, women and/or 2SLGBTQ+.

Positions are open to qualified candidates who are legally entitled to work in Canada.

The University of Waterloo is committed to accessibility for persons with disabilities. If you have any application, interview, or workplace accommodation requests, please contact Human Resources at hrhelp@uwaterloo.ca or 519-888-4567, ext. 45935.