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Senior Creative Strategist

Whitecollars1 day ago
Remote
Canada
Senior Level
Full-Time

Top Benefits

Highly competitive compensation package
Uncapped performance bonus
Flexible working hours

About the role

About the Role

We are hiring an elite, results-obsessed Creative Strategist to own end-to-end creative strategy for fast-scaling direct-to-consumer (DTC) skincare and cosmetics brands. This is not a role for someone who has "seen some success"; we are looking for a top-of-the-game operator who lives and breathes performance creative, knows exactly what makes an ad win, and can prove it with results. You will lead a team of editors, drive the full creative process from concept to execution, and be directly accountable for the performance of the creative you ship.

What You'll Do

Own end-to-end creative strategy across multiple ad formats (talking-head/"yapper" ads, UGC, AI-generated, animated, cartoon, and emerging formats). Script and conceptualize creative for different formats, and adapt winning hooks and scripts across formats to maximize output. Lead and direct a team of editors to a "picture-perfect" standard, with relentless follow-up until the output is exactly right. Study competitors and top brands across niches (including outside skincare/health) and translate winning concepts into our client's market. Find winning avatars, angles, and positioning; write aggressive, high-converting direct-response copy. Ensure full funnel congruency between ads and landing pages. Read and act on ad account metrics and KPIs: identify winners and losers, iterate quickly, and double down on what's working. Work fast, test aggressively, and continuously improve based on data.

What You'll Bring

Proven, verifiable track record as a Creative Strategist with prepared results and ads you can walk us through. Deep command of direct-response copywriting and performance creative. Strong understanding of funnels, offers, congruency, and attention-capture. Fluency in reading ad account data, targets, and KPIs. Experience working with ad accounts / startups where you had visibility into performance. Leadership experience managing editors or creative teams. Perfect written English and copywriting. Strong understanding of Western culture, social media, and lingo; you know what resonates and how audiences talk.

Non-Negotiables

Zero tolerance for sluggishness. You must be obsessive, proactive, and relentlessly follow up. You ask questions, introduce new ideas, collaborate, and are never "backseat." You're growth-oriented and here to win, not just a normal classic employee. Highly competitive compensation package. Uncapped performance bonus tied to a percentage of ad spend when targets are met. Flexible working hours to accommodate your schedule and maximize productivity. Fully remote setup, allowing you to work from anywhere in the world. All candidates must demonstrate a strong understanding of Western culture and communication.

About Whitecollars

Human Resources Services
11-50
Founded in 2018

We are Whitecollars, the global Human Resource consulting and recruitment agency that supports your business growth with affordable, flat-fee recruitment solutions and tailored HR services. We help you build organizational resilience by helping you cultivate a team of extraordinary employees. You can expect trusted personalized services that ease your time, budget, and resource pressures. As a people-first company, we pride ourselves on 98% customer satisfaction and the ability to deliver cost-effective solutions that put your business and employees first.

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