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Marketing Manager – Vancouver Mitsubishi (with Luxury Division: Company of Cars)

Company of Cars27 days ago
Vancouver, BC
Senior Level
full_time

About the role

About Us
Vancouver Mitsubishi is a fast-growing automotive dealership focused on innovation, digital marketing, and community engagement. Our dealership also operates a luxury pre-owned division, Company of Cars, representing premium vehicles and an elevated customer experience.

We’re looking for a Marketing Manager to lead all marketing efforts across both brands — combining creativity, strategy, and performance. This role is ideal for someone who loves cars, has a strong eye for design, and knows how to turn marketing ideas into measurable results.

What You’ll Do

Marketing Strategy & Campaigns

  • Develop and execute monthly and quarterly marketing campaigns for new, pre-owned, and service departments.
  • Align all campaigns with sales goals, OEM programs, and seasonal promotions.
  • Manage end-to-end campaign performance — from concept to analytics and ROI reporting.

Digital Marketing & Advertising

  • Plan, execute, and monitor paid campaigns on Meta (Facebook/Instagram), Google, and YouTube.
  • Optimize website content, landing pages, and vehicle listings for maximum engagement and conversion.
  • Use analytics tools to monitor leads, traffic, and performance, adjusting strategy based on results.

Content Creation & Graphic Design

  • Design eye-catching graphics and creative materials for digital ads, social media, email campaigns, and in-store promotions.
  • Create and maintain consistent brand identity across all visuals for both Mitsubishi and Company of Cars.
  • Collaborate with photographers, videographers, and external creators to produce professional photo and video content.
  • Develop marketing collateral such as brochures, event materials, posters, and digital signage.

Vendor & Partnership Management

  • Manage relationships with advertising partners, agencies, and vendors (AutoTrader, PBS, CarGurus, and others).
  • Work closely with OEM marketing teams to ensure compliance with co-op (TAP) funding requirements.
  • Negotiate advertising placements, sponsorships, and promotional partnerships.

Events & Community Engagement

  • Plan and execute dealership events, sponsorships, and trade show participation.
  • Oversee event logistics, displays, promotional materials, and lead capture processes.
  • Support charitable and community initiatives that strengthen brand reputation.

Budgeting & Reporting

  • Oversee and allocate an annual marketing budget.

  • Maintain dashboards tracking ROI, campaign results, and lead sources.

  • Provide management with regular marketing reports and data-driven recommendations.

What You Bring

  • 3+ years of marketing experience (preferably in the automotive or retail industry).

  • Strong skills in graphic design — proficient with Canva, Adobe Creative Suite, or similar tools.

  • Working knowledge of Facebook Ads Manager, Google Ads, and Google Analytics.

  • Excellent project management and multitasking abilities.

  • Strong understanding of branding, storytelling, and customer experience.

  • Passion for cars, marketing, and continuous improvement.

Why Join Us

  • Be part of a forward-thinking team that values creativity and results.

  • Work across two unique brands — from mainstream to luxury.

  • Hands-on involvement in shaping marketing strategy, campaigns, and brand identity.

  • Supportive leadership and opportunities for growth as the marketing department expands.

How to Apply
Please submit your résumé and a brief note or portfolio highlighting your creative work or previous marketing experience.
We thank all applicants for their interest; only those selected for an interview will be contacted.

About Company of Cars

Motor Vehicle Manufacturing

Company of Cars is a dynamic wholesale auto group and luxury retailer with offices in Vancouver and Kelowna. After more than ten years honing our craft in the competitive automotive wholesale business we opened the doors of the first Company of Cars retail location in 2008. Originally located on the corner of Broadway and Quebec just outside downtown Vancouver, we moved our store and upgraded our facility in 2014. Our present location at 1502 Boundary Road on the Burnaby / Vancouver border is four times the size of our original location and incorporates a full service shop to help better service our clients. This stretch of boundary road is fast becoming one of the centers of automotive excellence in the Lower Mainland. We are proud to to call Brian Jessel BMW, Wolf Subaru, Destination Mazda, and both the Open Road Audi, and VW megastores our neighbours.

Although the facility, our inventory, and the host of services we offer to our clients may have evolved over the years we are still committed to the same values that have helped us find so much success, and make so many friends along the way. At Company of Cars we believe that buying a car should be fun! We believe that our sales and service staff should be informed, and helpful, without being pushy or overbearing. We want our customers to be customers for life and we work hard to earn their business each and every time we interact with them.