Position Title: Manager, Global Marketing - Planning and Capability

Position Type: Regular - Full-Time

Requisition ID: 41157

In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.

About The Role. Reporting to the Senior Director, Global Marketing Planning and Capability, the position of Manager, Global Marketing - Planning and Capability will support the global marketing function by coordinating efforts to strengthen our brands around the world.

This role works with different cross functional and marketing teams in all regions. Key role objective is to improve our marketing planning and coordinate our training efforts to develop our marketing teams and bring more consistency on the way we develop and execute our marketing efforts. This will help strengthen our brands across the globe and provide tools to develop our marketing teams, creating a long-term consistent approach, sharing, and establishing best practices.

The ideal candidate must have passion for the transformation we are doing on the marketing function, building the McCain iconic brand and the other brands of the portfolio, delivering results in an agile way. Main characteristics of the role: strong drive to get things done, good capacity to influence and collaborate with regions, experience on coordinating marketing planning with different regions and leading capability plans to develop the marketing function.

What you’ll be doing.

• Work closely with regional marketing teams to develop marketing planning calendar. Responsible for analyzing the data, creating storytelling, pulling together the overall marketing strategy including innovation platforms and communication.
• Coordinate main global activities, following the strategies and wider global platforms priorities developed by communication and innovation teams. (e.g Sure Crisp, Regen, Global innovation).
• Coordinate global and regional marketing meetings, establishing the right cadence and topics by quarter which link to corporate calendar (QBR, Commercial review, innovation portfolio meetings)
• Lead the proposal on how we will track our brand and business KPIs (e.g. brand equity measure, volume, market share, Innovation results) working with other functions to automate it with AI where applicable and bring actions related to that.
• Develop our marketing capability agenda, defining areas of opportunity, content, and gaps we should be addressing to train the marketing team in the process we establish, making sure we share best practices.
• Work with finance and procurement partners to define the best way to manage marketing and media spend with consistent tracking report across markets, analyzing data and developing the storyline with actions and calibrating that into a global story.
• Support insights on MMM results understanding and how regions will implement the learnings.
• Share best practices across regions, making sure we have good examples of great marketing plan execution.
• Understand the industry, market, consumers, and customers across regions and use this learning as a reference on how to evolve the marketing@mccain training needs and content development.
• Main point of contact for regional marketing teams to plan and align their marketing calendar (marketing and media plans and specific KPIs to track those activities).
• Establish a Global marketing community which shares best practices and can work together, with agility, collaboration to deliver stronger marketing plans.

What you’ll need to be successful.

• Bachelor’s or advanced degree in Marketing, Business Administration, or related field (MBA preferred)
• Somebody that can balance good analytical experience with the ability to connect with marketing teams to ensure technical developmental needs and has a passion for training people
• Minimum 5+ years of brand management experience
• Previous experience working in the CPG space required, both in Retail and Foodservice preferred
• Experience working inside agencies or developing marketing and media programs with them
• Experience on developing Brand marketing plans for CPG brands (positioning, concept development, communication, media strategy)
• Strong analytical abilities, communication skills, and decisiveness
• Experience of cross-functional/regional leadership and an ability to influence with implied authority
• Ability to influence the organization and key stakeholders with fact-based evidence
• Excellent written and oral communication skills (including strong presentation skills)
• Strong knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
• Passion to navigate the organization, influence and get things done

About McCain. Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.

Leadership Principles.

At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.

The McCain Experience.

We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.

Compensation Package : $97,500.00 - $130,000.00 . CAD annually + Bonus Eligibility The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy. Benefits: At McCain, we’re on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person’s needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process. Your well-being matters to us, and we’re here to provide you with the necessary resources to support you in being your best self at work — and at home. McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law. McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know, and we will work with you to find appropriate solutions. Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here . Job Family: Marketing

Location(s): CA - Canada : Ontario : Toronto || CA - Canada : New Brunswick : Florenceville-Bristol

Company: McCain Foods (Canada)