Top Benefits
About the role
Who We Are HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. As the only bank solely dedicated to serving homeowners 55 and up, we’re passionate about helping Canadian homeowners live retirement on their terms. We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage™ product.
OUR VALUES, OUR PASSION At HomeEquity Bank, our values drive and inspire our actions with our customers, our partners and each other.
- Customer-Focused. Passionate Advocates
- Courage to Act. Do the Right Thing
- One Team. One Vision
- Think Long-Term. Ever-Evolving
- Be Exceptional. Inspire Greatness
Position Summary At HomeEquity Bank , we help older Canadians live with dignity and independence—while staying in the homes they love. We’re proud to support this purpose through a workplace that values inclusion, creativity, teamwork, and determination. The Manager, Nurture Marketing is responsible for developing and optimizing marketing strategies that engage prospects throughout the purchase funnel on the Consumer Growth Marketing team. This role manages automated and personalized nurture programs across channels such as email, SMS, and direct mail to drive conversion and funded volumes. Working closely with internal teams and cross-functional partners the Manager ensures a seamless and compliant customer experience. The Manager will collaborate closely with fellow marketing managers and the director to align strategies, share insights, and coordinate efforts that collectively drive conversion and measurable growth.
MAJOR ELEMENTS OF THE ROLE Nurture Strategy & Planning
- Design and implement multi-channel nurture programs that guide prospects through the purchase funnel and increase conversion to application and funding.
- Align communications with business goals and customer journey insights to maximize engagement and impact.
- Collaborate with internal stakeholders to integrate nurture strategy into broader marketing plans and campaigns.
- Partner with stakeholders and the digital product owner to support the product roadmap and MarTech enhancements (e.g., SFMC).
Program Execution & Optimization
- Manage email, SMS, direct mail campaigns using segmentation and personalization to improve performance.
- Test and implement new tools, techniques, offers, and A/B strategies to optimize content, cadence, and overall program performance.
Performance Analytics & Reporting
- Ensure measurement and optimization of campaigns to meet defined key performance indicators (KPIs) such as lead progression, and funded volume contribution.
- Continuously optimize nurture strategies based on data insights and learnings.
Compliance & Best Practices
- Ensure communications meet regulatory standards and data integrity best practices
- Stay current on lifecycle marketing trends to guide continuous improvement.
Team Collaboration & Leadership
- Collaborate with internal teams (brand, growth marketing, Contact Centre, Operations, Legal, Risk, Compliance, Systems, referred marketing, product, sales) to align nurture efforts and support conversion objectives.
- Manage vendors and partnerships to ensure the successful implementation of campaigns and ensuring the effectiveness of ongoing programs
- Manage a high performing team of direct report(s) if applicable.
Budget Management
- Oversee digital marketing budgets, media buys, and ROI.
Qualifications SKILLS AND EXPERIENCE REQUIRED
- Bachelor’s degree in business, Marketing, Finance, or related field or equivalent work experience
- 5+ years of experience in lifecycle, CRM, or nurture marketing—ideally in financial services or a regulated industry.
- Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud), segmentation, and personalized communication strategies.
- Strong understanding of performance marketing principles and KPIs, with the ability to connect email and lifecycle initiatives to measurable outcomes such as conversion, revenue, and funnel performance.
Attributes
- Clear and confident communicator with excellent stakeholder and vendor management skills.
- Strong analytical thinker with a test-and-learn mindset and a focus on optimizing conversion across the funnel.
- Proactive, adaptable, and detail-oriented, with the ability to manage multiple nurture streams in a fast-paced environment.
- Collaborative team player who contributes to shared goals across marketing and cross-functional partners.
WORKING CONDITIONS UNIQUE TO JOB
- Hybrid work environment
WHY WORK AT HOMEEQUITY BANK? Great Environment HomeEquity Bank offers a hybrid working environment supported with a culture of flexibility – an approach that is unique to each person, and that enables both business and individual needs to be met in a mutually beneficial way.
We pride ourselves in recognizing and celebrating performance, community service, teamwork, and diversity among our employees.
A Dynamic Culture – With People at the Centre We believe our people make all the difference; our tireless commitment to inclusivity, professional development, and employee experience has been recognized through awards including the Greater Toronto’s Top Employers 2024,Waterstone Canada's Most Admired Corporate Cultures 2022-2023, the Globe and Mail's Report on Business: Canada's Top Growing Companies 2022 (third year since 2019), Canadian's Mortgage Professional (CMP) Top Mortgage Employer 2023 for the third year in a row and Achievers Top 50 Most Engaged Workplaces 2023.
Growth and Opportunities We provide challenging and rewarding careers in a wide variety of fields. We continuously develop and train our employees through professional growth opportunities and on-the-job training. We also encourage our employees to develop professionally and personally though a series of career developing programs including our Educational Assistance Program, designed to reimburse costs related to professional learning and development.
Celebrating Great Work and People We believe in an environment that celebrates success, knowledge, leadership, and work that is inspired by our core values. For these reasons, we have created several programs that make it easy for our employees to say ‘great job’ to their colleagues and leaders.
From our Appreciate! Program to the High Five Award Program and President’s Award Program, we recognize professional achievement with a variety of rewards including points towards gift cards, merchandise, and travel experiences, as well as group RRSP/DPSP contributions and more.
Our Community Leadership Program recognizes employees who make a positive impact in their communities through volunteer work with a grant for their charity of choice. Additionally, we provide employees with one paid day off each year to volunteer at their favourite local charity.
The Perks (for eligible employees)
- HomeEquity Bank offers a competitive total rewards package that includes:
- Extended health and dental benefits
- Employee & Family Assistance Program
- Employer-Matched Group Retirement Savings Plan
- Employee Share Investment Plan
- Well-being initiatives including: a wellness account; virtual self-care programs and extended mental health benefits
- Employee corporate discount for GoodLife Fitness
HomeEquity Bank is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Please note that our successful candidate is required to complete a background check.
Stay in the Know About Find out what we’re up to online, and learn more about what makes HomeEquity Bank a great place to work:
Youtube
Chip.ca
Join Us! If you’re ready to build the future of reverse mortgages, we want to hear from you.
About HomeEquity Bank
HomeEquity Bank is a Schedule I Canadian bank and is the only provider exclusively focused on reverse mortgages for homeowners aged 55 and over. HomeEquity Bank is a privately held company and helps Canadians live retirement their way by providing a safe, secure, and easy way to access the equity they’ve built up in their homes through their financial solutions, the CHIP Reverse Mortgage® and Income Advantage®.
HomeEquity Bank has been the leader of reverse mortgages in Canada since its inception in 1986. HomeEquity Bank has an effective direct-to-consumer distribution model as well as a well-established network of referral partners. This extensive partner network includes all major Canadian banks, credit unions, mortgage brokers, and financial planning firms.
Top Benefits
About the role
Who We Are HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. As the only bank solely dedicated to serving homeowners 55 and up, we’re passionate about helping Canadian homeowners live retirement on their terms. We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage™ product.
OUR VALUES, OUR PASSION At HomeEquity Bank, our values drive and inspire our actions with our customers, our partners and each other.
- Customer-Focused. Passionate Advocates
- Courage to Act. Do the Right Thing
- One Team. One Vision
- Think Long-Term. Ever-Evolving
- Be Exceptional. Inspire Greatness
Position Summary At HomeEquity Bank , we help older Canadians live with dignity and independence—while staying in the homes they love. We’re proud to support this purpose through a workplace that values inclusion, creativity, teamwork, and determination. The Manager, Nurture Marketing is responsible for developing and optimizing marketing strategies that engage prospects throughout the purchase funnel on the Consumer Growth Marketing team. This role manages automated and personalized nurture programs across channels such as email, SMS, and direct mail to drive conversion and funded volumes. Working closely with internal teams and cross-functional partners the Manager ensures a seamless and compliant customer experience. The Manager will collaborate closely with fellow marketing managers and the director to align strategies, share insights, and coordinate efforts that collectively drive conversion and measurable growth.
MAJOR ELEMENTS OF THE ROLE Nurture Strategy & Planning
- Design and implement multi-channel nurture programs that guide prospects through the purchase funnel and increase conversion to application and funding.
- Align communications with business goals and customer journey insights to maximize engagement and impact.
- Collaborate with internal stakeholders to integrate nurture strategy into broader marketing plans and campaigns.
- Partner with stakeholders and the digital product owner to support the product roadmap and MarTech enhancements (e.g., SFMC).
Program Execution & Optimization
- Manage email, SMS, direct mail campaigns using segmentation and personalization to improve performance.
- Test and implement new tools, techniques, offers, and A/B strategies to optimize content, cadence, and overall program performance.
Performance Analytics & Reporting
- Ensure measurement and optimization of campaigns to meet defined key performance indicators (KPIs) such as lead progression, and funded volume contribution.
- Continuously optimize nurture strategies based on data insights and learnings.
Compliance & Best Practices
- Ensure communications meet regulatory standards and data integrity best practices
- Stay current on lifecycle marketing trends to guide continuous improvement.
Team Collaboration & Leadership
- Collaborate with internal teams (brand, growth marketing, Contact Centre, Operations, Legal, Risk, Compliance, Systems, referred marketing, product, sales) to align nurture efforts and support conversion objectives.
- Manage vendors and partnerships to ensure the successful implementation of campaigns and ensuring the effectiveness of ongoing programs
- Manage a high performing team of direct report(s) if applicable.
Budget Management
- Oversee digital marketing budgets, media buys, and ROI.
Qualifications SKILLS AND EXPERIENCE REQUIRED
- Bachelor’s degree in business, Marketing, Finance, or related field or equivalent work experience
- 5+ years of experience in lifecycle, CRM, or nurture marketing—ideally in financial services or a regulated industry.
- Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud), segmentation, and personalized communication strategies.
- Strong understanding of performance marketing principles and KPIs, with the ability to connect email and lifecycle initiatives to measurable outcomes such as conversion, revenue, and funnel performance.
Attributes
- Clear and confident communicator with excellent stakeholder and vendor management skills.
- Strong analytical thinker with a test-and-learn mindset and a focus on optimizing conversion across the funnel.
- Proactive, adaptable, and detail-oriented, with the ability to manage multiple nurture streams in a fast-paced environment.
- Collaborative team player who contributes to shared goals across marketing and cross-functional partners.
WORKING CONDITIONS UNIQUE TO JOB
- Hybrid work environment
WHY WORK AT HOMEEQUITY BANK? Great Environment HomeEquity Bank offers a hybrid working environment supported with a culture of flexibility – an approach that is unique to each person, and that enables both business and individual needs to be met in a mutually beneficial way.
We pride ourselves in recognizing and celebrating performance, community service, teamwork, and diversity among our employees.
A Dynamic Culture – With People at the Centre We believe our people make all the difference; our tireless commitment to inclusivity, professional development, and employee experience has been recognized through awards including the Greater Toronto’s Top Employers 2024,Waterstone Canada's Most Admired Corporate Cultures 2022-2023, the Globe and Mail's Report on Business: Canada's Top Growing Companies 2022 (third year since 2019), Canadian's Mortgage Professional (CMP) Top Mortgage Employer 2023 for the third year in a row and Achievers Top 50 Most Engaged Workplaces 2023.
Growth and Opportunities We provide challenging and rewarding careers in a wide variety of fields. We continuously develop and train our employees through professional growth opportunities and on-the-job training. We also encourage our employees to develop professionally and personally though a series of career developing programs including our Educational Assistance Program, designed to reimburse costs related to professional learning and development.
Celebrating Great Work and People We believe in an environment that celebrates success, knowledge, leadership, and work that is inspired by our core values. For these reasons, we have created several programs that make it easy for our employees to say ‘great job’ to their colleagues and leaders.
From our Appreciate! Program to the High Five Award Program and President’s Award Program, we recognize professional achievement with a variety of rewards including points towards gift cards, merchandise, and travel experiences, as well as group RRSP/DPSP contributions and more.
Our Community Leadership Program recognizes employees who make a positive impact in their communities through volunteer work with a grant for their charity of choice. Additionally, we provide employees with one paid day off each year to volunteer at their favourite local charity.
The Perks (for eligible employees)
- HomeEquity Bank offers a competitive total rewards package that includes:
- Extended health and dental benefits
- Employee & Family Assistance Program
- Employer-Matched Group Retirement Savings Plan
- Employee Share Investment Plan
- Well-being initiatives including: a wellness account; virtual self-care programs and extended mental health benefits
- Employee corporate discount for GoodLife Fitness
HomeEquity Bank is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Please note that our successful candidate is required to complete a background check.
Stay in the Know About Find out what we’re up to online, and learn more about what makes HomeEquity Bank a great place to work:
Youtube
Chip.ca
Join Us! If you’re ready to build the future of reverse mortgages, we want to hear from you.
About HomeEquity Bank
HomeEquity Bank is a Schedule I Canadian bank and is the only provider exclusively focused on reverse mortgages for homeowners aged 55 and over. HomeEquity Bank is a privately held company and helps Canadians live retirement their way by providing a safe, secure, and easy way to access the equity they’ve built up in their homes through their financial solutions, the CHIP Reverse Mortgage® and Income Advantage®.
HomeEquity Bank has been the leader of reverse mortgages in Canada since its inception in 1986. HomeEquity Bank has an effective direct-to-consumer distribution model as well as a well-established network of referral partners. This extensive partner network includes all major Canadian banks, credit unions, mortgage brokers, and financial planning firms.