Position Overview

At Rohit, this role doesn’t just lead—it owns the mission. The Director of Homes Marketing Operations drives the Homes division marketing operation, ensuring every Driver (Regional Marketing Manager) is aligned, accountable, and executing at full speed—while translating a bold brand transformation into real market performance.

Edmonton isn’t Calgary, Calgary isn’t Ottawa, and Ottawa isn’t Regina. The originality of each market is the edge—and this role connects them into one coordinated operation that delivers both growth and brand impact. This position demands someone who thrives in organized chaos, eliminates mediocrity, and pushes teams to deliver marketing that changes how customers discover, feel, and choose our homes.

The role is about turning isolated wins into a division-wide result—across brand, demand, and experience.
If you want to coast, this isn’t for you. If you want to lead transformation and drive measurable impact, this role is open.

Key Responsibilities

Decode the Market, Fast (Ingenuity + Create Value)

• Tear into the data to understand not just who’s buying, but why—what’s resonating emotionally, digitally, and experientially.
• Use insights to pivot campaigns immediately; if something isn’t landing with buyers, you adjust in real time.
• Spot patterns early and convert them into competitive and experiential advantage.

Build the Machine (Create Value + Ownership)

• Break down clunky workflows and rebuild them leaner, faster, and capable of supporting rapid growth and brand evolution.
• Create marketing systems and dashboards that show the truth—from lead performance to brand traction and adoption.
• Refuse waste: every dollar, every hour, every campaign must move demand, perception, or experience forward.

Lead the Fleet (Trust + Collaboration)

• Align every Driver around one mission and one scoreboard—while empowering them to activate brand, product, and customer experience in-market.
• Break down silos with Sales, Finance, Design, and Operations—marketing must fuel the full business system.
• Position marketing as a growth engine that shapes how homes are marketed, experienced, and sold.

Own the Scoreboard (Ownership + Boldness)

• Track spend versus results relentlessly—across leads, conversion, velocity, and brand momentum.
• Double down on what’s accelerating growth and cut what’s not—without hesitation.
• Shift resources aggressively toward initiatives that advance transformation, not just volume.

Partner with Corporate Marketing (Collaboration + Trust + Ingenuity)

• Translate Brand to Market: Corporate defines the ambition; you ensure it comes to life locally through design, digital, and customer experience.
• Close the Feedback Loop: Market insights inform brand evolution, product positioning, and customer strategy in real time.
• Shared Accountability: Corporate owns brand equity; you own divisional performance and adoption. Together, marketing proves its commercial impact.
• Push & Pull: Frameworks come from Corporate; execution adapts fast at the division level based on buyer response.
• Consistency and adaptability operate in tension by design—both are required to transform how customers engage with the brand.
• Corporate sets the voice; you ensure the message lands emotionally and performs commercially.
• Balance pressure and flexibility so Corporate stays aligned and regional teams stay effective.

Grow Leaders, Not Followers (Ingenuity + Boldness + Trust)

• Develop Drivers who think like operators, strategists, and brand builders.
• Eliminate mediocrity—retain people who can execute at the pace of change.
• Reinforce Rohit’s principles daily: trust the team, collaborate for speed, create value every time, own outcomes, stay bold, and remain relentlessly ingenious.

What Makes You This Person

You are a builder—of brands, systems, and teams—and you measure success by what changes because you were here.

You understand that modern homebuilding marketing is no longer about campaigns alone; it’s about shaping perception, experience, and demand simultaneously. You think in systems, move with urgency, and hold a high bar for both creativity and operational discipline.

You thrive in environments where:

• Transformation is expected, not optional
• Strategy is bold and execution is visible week to week
• Data informs decisions, but instinct and experience guide speed
• Your influence spans Sales, Design, Product, Operations, and leadership
• Ambiguity is constant—and you turn it into clarity and momentum

You bring a rare combination of:

• An operator’s discipline
• A strategist’s judgment
• A brand builder’s instinct
• A change leader’s courage
• You push people without breaking them, demand accountability without killing creativity, and raise standards without losing trust.

Above all, you care deeply about outcomes. You want to see the impact of your work—in markets, in customer behavior, in sales performance, and in how the brand is experienced. You don’t just want to lead marketing.
You want to help redefine how homes are marketed, experienced, and chosen.

Experience

Required

• Experience: 10+ years in marketing operations, demand generation, or senior marketing leadership where accountability, growth, and brand performance were inseparable.
• Tools: Deep expertise in CRM, automation, analytics, and Martech—especially platforms that enable scale, speed, and customer insight.
• Business Acumen: Clear understanding of how marketing drives sales velocity, customer experience, and long-term brand value.
• Leadership Profile: Proven builder of brands, systems, and teams; able to influence Sales, Design, Product, Operations, and senior leadership with clarity and conviction.
• Execution Mindset: Balances strategic judgment with operational discipline; moves fast, adapts quickly, and delivers visible progress week to week.
• Change Leadership: Thrives in ambiguity, raises standards without eroding trust, and drives transformation through accountability, creativity, and momentum.
• Mindset: Relentless, decisive, and intolerant of mediocrity—focused on outcomes, not activity, and driven to see measurable impact in market.