Senior Digital Specialist

Join a successful team, make a difference, and accelerate your career!

About the Role

As the largest storage company in Canada, we are seeking a Senior Digital Specialist to lead and evolve our digital experience across multiple business units. This is a high-impact role for a marketing leader with a proven track record of using Paid Media, SEO, CRO, AI, and UX to drive measurable business performance.

You will be responsible for building and leading a team that delivers scalable growth initiatives. In this fast-paced environment, you will work closely with marketing, partnerships, and development teams to optimize every stage of the customer journey from awareness to conversion. You thrive on challenge, take ownership of business outcomes, and are passionate about helping a successful company reach new levels of growth while advancing your own career.

Core Responsibilities

• Own the Digital Growth Strategy: Develop and execute a comprehensive digital marketing strategy across all online channels including SEO, PPC, Local, Email, Social, Display, and emerging platforms to drive lead generation and revenue growth.

• Channel Oversight and Optimization: Lead end-to-end strategy for paid media campaigns across Google Ads, Meta, TikTok, YouTube, LinkedIn, and organic initiatives, ensuring performance throughout the funnel from awareness to conversion.

• Conversion Rate Optimization: Identify and prioritize opportunities to improve user experience and conversion rates across websites, landing pages, and key digital touchpoints using A/B testing, personalization, and data insights.

• SEO Leadership: Build and execute a structured SEO strategy to increase keyword rankings, capture qualified traffic, and grow organic lead volume.

• AI-Driven SEO Innovation: Leverage AI tools to identify keyword opportunities, optimize content at scale, and gain a competitive edge in search rankings.

• Data-Driven Decision-Making: Monitor and analyze funnel performance, campaign ROI, and attribution using GA4, Salesforce, and Looker Studio, and turn insights into actionable improvements.

• Team Building and Leadership: Recruit, mentor, and inspire a high-performing team to execute on growth objectives across business lines.

• Cross-Functional Collaboration: Partner with product, partnerships, design, and development teams to align initiatives, share insights, and ensure seamless integration of growth strategies.

• Work with Figma and UX Tools: Collaborate with designers using Figma to review wireframes, prototypes, and creative assets, ensuring they are optimized for user experience and conversion.

• Continuous Experimentation: Foster a test-and-learn culture, running structured experiments and using results to refine creative, messaging, channel mix, and user experience.

• Budget and ROI Management: Own and optimize channel budgets, allocating spend based on performance and business priorities.

• Innovation and Future Growth: Stay ahead of digital marketing trends, emerging channels, and new tools including AI to ensure the organization remains competitive and innovative.

Experience and Natural Strengths

• Proven Digital Growth Expertise: Track record of managing multi-channel marketing strategies including SEO, PPC, Local, Email, Social, and Display that deliver measurable business results.

• CRO Mindset: Strong understanding of conversion rate optimization principles from landing page design and A/B testing to funnel optimization with a passion for continuously improving the customer journey.

• Strategic and Hands-On Leader: Skilled at building and leading marketing teams while staying engaged in execution when needed.

• Analytical and Data-Driven: Strong ability to leverage analytics platforms such as GA4, Looker Studio, and Salesforce to uncover insights, measure ROI, and make informed decisions.

• Figma and UX Collaboration: Experience working with Figma or similar design tools to review mockups, provide feedback, and ensure alignment between marketing goals and user experience.

• Innovative and Growth-Oriented: Naturally curious and eager to test emerging channels, leverage AI tools, and experiment with new tactics.

• Collaborative Influencer: Effective at working cross-functionally with product, partnerships, design, and development teams to drive alignment and results.

Work Location:

• In-person
• A Driver's License and daily access to a reliable vehicle are REQUIRED