Scope of Project

Execution and optimization of integrated marketing campaigns, with a strong focus on paid media, website performance, and acquisition strategies.

Team Size/Culture

Cross-functional team including marketing, product, analytics, and agency partners. Collaborative, fast-paced, data-driven environment.

Key Responsibilities

Campaign Development and Execution Plan, execute, and optimize integrated marketing campaigns that drive awareness, engagement, and qualified leads across B2B and DTC audiences. Manage campaign execution across multiple channels, including paid media, email, website, content marketing, and direct mail, print, etc.

Own paid media and performance marketing execution, including

Managing paid media campaigns across channels such as search, social, display, and native media. Partnering with internal performance, digital, and agency teams to launch, monitor, and optimize campaigns. Providing ongoing recommendations to improve targeting, creative, messaging, budgets, and channel mix to maximize ROI.

Own website marketing execution, including

Supporting website optimization initiatives to improve traffic quality, conversion rates, and engagement. Partnering with digital and UX teams to ensure content, tone, and user journeys align with campaign and performance goals. Managing website content updates tied to product launches, campaigns, and seasonal initiatives. Collaborate with product, distribution, analytics, and agency partners to develop compelling product narratives and performance-driven creative. Ensure messaging and tone are customer-centric, conversion-oriented, and aligned with brand standards across all digital touchpoints. Support go-to-market activities for new or enhanced travel insurance products.

Performance Measurement and Optimization

Monitor, analyze, and report on campaign performance using KPIs such as impressions, CTR, leads, conversions, CPA, and ROAS. Provide data-driven recommendations to optimize paid media and digital marketing programs, leveraging performance insights and testing learnings. Support A/B testing of creative, messaging, landing pages, and audience segmentation to improve results. Partner with analytics teams to understand performance drivers and identify opportunities for continuous improvement. Assist with managing marketing spend, pacing, and budget allocation across paid channels and campaigns.

Cross-Functional Collaboration

Work closely with distribution, product, digital, and analytics teams to ensure marketing and paid media efforts align with business priorities and customer needs. Coordinate with agency partners and internal teams to manage timelines, performance reviews, optimizations, and reporting. Manage multiple campaigns and stakeholders simultaneously while maintaining strong attention to detail and executional excellence.

Qualifications

Bachelor’s degree in Marketing, Business, or a related field. 5+ years of experience in marketing, with a strong focus on acquisition and conversion in the insurance industry. Proven experience executing and optimizing campaigns across digital channels, including paid search, paid social, display, and websites. Experience supporting B2B and/or DTC marketing, ideally within financial services or insurance related industries. Strong analytical skills with the ability to interpret performance data and translate insights into actionable optimization recommendations. Familiarity with common performance marketing metrics (CPA, ROAS, CAC, conversion rate, funnel performance). Excellent communication and collaboration skills, with experience working cross-functionally and with agency partners. Highly organized, detail-oriented, and comfortable operating in a fast-paced, matrixed environment. Experience working with Canadian Travel Agencies is considered an asset. French bilingual fluency is considered an asset.

Must-Have Skills

Paid media campaign management (search, social, display). Performance marketing analytics (CPA, ROAS, conversion tracking). Website optimization & digital campaign execution.

Nice-to-Have Skills

Experience in insurance or financial services. B2B and DTC marketing experience. Experience with Canadian travel agency ecosystem.

Soft Skills

Strong communication and stakeholder management. Analytical and data-driven mindset. Highly organized with attention to detail.

Disqualifier

Lack of hands-on paid media/performance marketing experience.

Interview Process

2 rounds – Virtual – 45 min How Performance Will Be Measured Campaign KPIs (CTR, CPA, conversions, ROAS). Lead generation and conversion rates. Campaign execution quality and timeline adherence. Optimization impact and ROI improvement.

Selling Points of Position

Opportunity to lead high-impact, multi-channel marketing campaigns. Strong exposure to performance marketing and digital transformation. Collaborative environment with cross-functional visibility. Potential for long-term extension or full-time conversion.

The expected base salary range for this position is $35 – $40 per hour, depending on experience, skills, and internal equity.

The Company offers a total rewards package in accordance with all applicable federal, provincial, and local laws and requirements. Benefit eligibility and offerings vary based on role, employment status, and work location. For contractor positions, benefits are limited to those entitlements and protections required by applicable law, which may include (as applicable) vacation pay, public holidays, leaves of absence, and other legally mandated benefits or payments.

We may use AI-enabled and/or automated tools to support parts of our recruitment process, including application screening, interview scheduling, and candidate communications. These tools are used to enhance consistency and efficiency. All hiring decisions involve human review and are not based solely on automated processing.