Audience Insights & Strategy Manager (Influencer Marketing)
Top Benefits
About the role
About The Shelf
At The Shelf, consumer insight sits at the center of how we build marketing campaigns. Our strategy team starts by understanding who audiences are, what they care about, and how they behave online, then translates those insights into creator strategies, creative concepts, and performance-driven campaigns for global brands.
We partner with companies like Samsung, Uniqlo, H&M; and other leading brands to design creator campaigns rooted in audience understanding, cultural relevance, and measurable performance.
We’re looking for someone who enjoys turning consumer research, audience intelligence, and cultural insight into marketing strategy. If you’ve worked in consumer insights, audience research, social intelligence, or media strategy and have wanted to see your insights shape real campaigns, this role was built for you.
About the role
- This role sits at the intersection of consumer research, audience intelligence, and marketing strategy. You will analyze audience behavior, cultural signals, and consumer insights to help shape creator strategies, campaign messaging, and creative concepts for major brand partners.
- Unlike many insight roles where research stops at a report or presentation, your work here will directly influence how campaigns are designed and executed.
- You will work closely with internal teams and company leadership to translate insights into strategic recommendations that drive real marketing outcomes.
- The insights generated by this role influence not only campaign strategy but also the broader thinking and thought leadership that shapes how The Shelf advises brands.
What you'll do
Translate consumer insights into campaign strategy
- Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies
- Use social listening and cultural signals to identify emerging conversations and trends
- Translate findings into clear strategic recommendations for internal teams and clients
Develop insight-driven creator strategies
- Identify audience segments and communities relevant to brand campaigns
- Inform creator selection and creative direction using consumer insights
- Collaborate with creative, account, and media teams to shape campaign concepts
Support client strategy and campaign planning
- Contribute to campaign strategy development for major brand partners
- Present insights and strategic recommendations internally and to clients
- Help develop messaging frameworks grounded in audience motivations and behavior
Contribute to thought leadership
- Identify emerging trends in consumer behavior and creator marketing
- Help develop insights that inform The Shelf’s broader marketing perspective and industry thinking
Who This Role Is Great For
- This role is a great fit for someone who enjoys connecting consumer behavior with marketing strategy.
- Consumer insights or research teams
- Audience strategy or intelligence roles at media agencies
- Social listening or cultural intelligence teams
- Data and analytics roles within creator marketing platforms
- You may currently work in a role where you analyze audience data or consumer research but want to see those insights directly influence creative ideas, creator partnerships, and real marketing campaigns.
What We're Looking For
- 4–8 years of experience in consumer insights, audience strategy, research, or intelligence roles
- Experience translating research or audience data into marketing or strategic recommendations
- Strong analytical thinking combined with clear storytelling and presentation skills
- Comfort working with both qualitative and quantitative insights
Experience working with audience research or social intelligence tools such as YouGov, GWI,
Brandwatch, Sprinklr, Talkwalker, Meltwater, or similar platforms is a plus.
Why This Role Is Different
At many companies, insights stop at a report or presentation. At The Shelf, insights drive real marketing decisions.
Your work will directly influence:
- Campaign strategy
- Creator selection
- Creative direction
- How brands approach creator marketing
This role also works closely with leadership and has the opportunity to help shape how our strategy
team evolves as the company continues to grow.
What We Offer
- Fully remote team across the US, Canada, and Europe
- Opportunity to work with leading global brands
- Competitive salary and benefits
- Flexible work environment
- A chance to help shape the future of insights-driven creator marketing
Apply
If you enjoy connecting consumer insight with real marketing impact, we’d love to hear from you
About The Shelf Influencer Marketing Agency
We Are The Shelf. 🦄🌈
A four-time Inc. 5000 honoree and the pioneer of data-driven influencer marketing. We’re a team of creatives and data nerds—equal parts innovative thinkers and sophisticated strategists—turning content into performance marketing that delivers.
What sets us apart? Our campaigns go beyond demographics, using interest graph-focused content and sophisticated methodologies to zero in on your ideal customers and convert them into loyal, lifelong fans. And we back everything up with the power of real-time data.
[Smash cut] Here's How We Drive Real Impact: Reach the Right Audience 🎯: Our proprietary SaaS platform analyzes millions of influencers and their audiences to ensure every partner has the credibility and influence needed to reach your audience. Deliver the Right Message 📣: We help brands craft authentic stories that align with the ever-shifting content landscape, keeping consumers engaged and connected. Build Brand Loyalty 💖: We don’t just create campaigns—we create communities. Our campaigns build the kind of loyalty that makes audiences stick around. Why It Matters: Traditional ads? 😴 They’re a thing of the past. Digital ads? 🚫 Over 300 million ad blockers are installed, and privacy laws make targeting a headache. Algorithms? 🤯 Constantly changing, making organic reach harder to achieve. The result? Attention is a scarce commodity. But we’ve got the solution: using authentic content that feels native to the platform and leverages the interests of your ideal audience.
We’ve helped brands from Fortune 500 companies to game-changing startups reach, engage, and convert customers in a world where the rules keep changing. Ready to see what smart influencer marketing looks like?
Let’s make some marketing magic. 💫
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Audience Insights & Strategy Manager (Influencer Marketing)
Top Benefits
About the role
About The Shelf
At The Shelf, consumer insight sits at the center of how we build marketing campaigns. Our strategy team starts by understanding who audiences are, what they care about, and how they behave online, then translates those insights into creator strategies, creative concepts, and performance-driven campaigns for global brands.
We partner with companies like Samsung, Uniqlo, H&M; and other leading brands to design creator campaigns rooted in audience understanding, cultural relevance, and measurable performance.
We’re looking for someone who enjoys turning consumer research, audience intelligence, and cultural insight into marketing strategy. If you’ve worked in consumer insights, audience research, social intelligence, or media strategy and have wanted to see your insights shape real campaigns, this role was built for you.
About the role
- This role sits at the intersection of consumer research, audience intelligence, and marketing strategy. You will analyze audience behavior, cultural signals, and consumer insights to help shape creator strategies, campaign messaging, and creative concepts for major brand partners.
- Unlike many insight roles where research stops at a report or presentation, your work here will directly influence how campaigns are designed and executed.
- You will work closely with internal teams and company leadership to translate insights into strategic recommendations that drive real marketing outcomes.
- The insights generated by this role influence not only campaign strategy but also the broader thinking and thought leadership that shapes how The Shelf advises brands.
What you'll do
Translate consumer insights into campaign strategy
- Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies
- Use social listening and cultural signals to identify emerging conversations and trends
- Translate findings into clear strategic recommendations for internal teams and clients
Develop insight-driven creator strategies
- Identify audience segments and communities relevant to brand campaigns
- Inform creator selection and creative direction using consumer insights
- Collaborate with creative, account, and media teams to shape campaign concepts
Support client strategy and campaign planning
- Contribute to campaign strategy development for major brand partners
- Present insights and strategic recommendations internally and to clients
- Help develop messaging frameworks grounded in audience motivations and behavior
Contribute to thought leadership
- Identify emerging trends in consumer behavior and creator marketing
- Help develop insights that inform The Shelf’s broader marketing perspective and industry thinking
Who This Role Is Great For
- This role is a great fit for someone who enjoys connecting consumer behavior with marketing strategy.
- Consumer insights or research teams
- Audience strategy or intelligence roles at media agencies
- Social listening or cultural intelligence teams
- Data and analytics roles within creator marketing platforms
- You may currently work in a role where you analyze audience data or consumer research but want to see those insights directly influence creative ideas, creator partnerships, and real marketing campaigns.
What We're Looking For
- 4–8 years of experience in consumer insights, audience strategy, research, or intelligence roles
- Experience translating research or audience data into marketing or strategic recommendations
- Strong analytical thinking combined with clear storytelling and presentation skills
- Comfort working with both qualitative and quantitative insights
Experience working with audience research or social intelligence tools such as YouGov, GWI,
Brandwatch, Sprinklr, Talkwalker, Meltwater, or similar platforms is a plus.
Why This Role Is Different
At many companies, insights stop at a report or presentation. At The Shelf, insights drive real marketing decisions.
Your work will directly influence:
- Campaign strategy
- Creator selection
- Creative direction
- How brands approach creator marketing
This role also works closely with leadership and has the opportunity to help shape how our strategy
team evolves as the company continues to grow.
What We Offer
- Fully remote team across the US, Canada, and Europe
- Opportunity to work with leading global brands
- Competitive salary and benefits
- Flexible work environment
- A chance to help shape the future of insights-driven creator marketing
Apply
If you enjoy connecting consumer insight with real marketing impact, we’d love to hear from you
About The Shelf Influencer Marketing Agency
We Are The Shelf. 🦄🌈
A four-time Inc. 5000 honoree and the pioneer of data-driven influencer marketing. We’re a team of creatives and data nerds—equal parts innovative thinkers and sophisticated strategists—turning content into performance marketing that delivers.
What sets us apart? Our campaigns go beyond demographics, using interest graph-focused content and sophisticated methodologies to zero in on your ideal customers and convert them into loyal, lifelong fans. And we back everything up with the power of real-time data.
[Smash cut] Here's How We Drive Real Impact: Reach the Right Audience 🎯: Our proprietary SaaS platform analyzes millions of influencers and their audiences to ensure every partner has the credibility and influence needed to reach your audience. Deliver the Right Message 📣: We help brands craft authentic stories that align with the ever-shifting content landscape, keeping consumers engaged and connected. Build Brand Loyalty 💖: We don’t just create campaigns—we create communities. Our campaigns build the kind of loyalty that makes audiences stick around. Why It Matters: Traditional ads? 😴 They’re a thing of the past. Digital ads? 🚫 Over 300 million ad blockers are installed, and privacy laws make targeting a headache. Algorithms? 🤯 Constantly changing, making organic reach harder to achieve. The result? Attention is a scarce commodity. But we’ve got the solution: using authentic content that feels native to the platform and leverages the interests of your ideal audience.
We’ve helped brands from Fortune 500 companies to game-changing startups reach, engage, and convert customers in a world where the rules keep changing. Ready to see what smart influencer marketing looks like?
Let’s make some marketing magic. 💫