Staff - Union

Job Category

CUPE 2950

Job Profile

CUPE 2950 Salaried - Marketing & Comm Asst (Gr5)

Job Title

Digital Marketing Associate

Department

Communications Team | Continuing Professional Development | Faculty of Medicine

Compensation Range

$4,314.00 - $4,532.00 CAD Monthly

Posting End Date

March 23, 2026

Note: Applications will be accepted until 11:59 PM on the Posting End Date.

Job End Date

Ongoing

Applicants are encouraged to submit a package that includes a cover letter and writing samples or portfolio of work (digital or PDF). Selected candidates will be required to complete a writing assessment as part of the recruitment process.

Job Description

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.

Job Summary

This position helps promote our outstanding educational programs for health professionals across British Columbia and beyond. The Digital Marketing Associate is responsible for producing high-quality written and viual marketing assets for email, web and social media platforms.

The individual in this role helps to coordinate marketing and communication activities between CPD teams nd writes and manages content across online platforms. Some administrative support, including data analysis and reporting, is required.

This is a writing-intensive role. The successful candidate must demonstrate strong editorial judgment and advanced writing skills, including proficiency in Canadian Press Style. The role also provides operational support to the registration team and contributes to data management, reporting and database maintenance to ensure accuracy and integrity across systems.

Organizational Status
This position reports to the Marketing and Communications Coordinator, and works closely with other members of the marketing team on task assignments. Interacts with several team members across portfolios to support the promotion of events and programs.

Work Performed

• Prepares marketing materials in accordance with our brand principles
• Drafts, edits and proofreads digital marketing copy
• Ensures all content adheres to Canadian Press Style and UBC CPD brand standards.
• Develops and tailors social media plan collaboratively with project lead(s) to achieve goals
• Drafts digital marketing copy and designs cross-platform assets such as graphics and video in accordance with UBC CPD brand guidelines
• Utilizes social media management tools to monitor campaign performance
• Supports configuration and collection of meaningful web data via Google Analytics
• Prepares campaign reports analyzing data collected from social, web and emails for project lead(s) and/or partners
• Contributes to editorial scheduling discussions and ensures that projects are optimized and tracked in project management tool
• Social media scheduling, and management of calendars (including FoM calendar)
• Supports digital engagement strategies by keeping up-to-date with audience trends and behaviours (community listening)
• Designs and prepares internal and external marketing presentations
• Liaises with project lead(s) to define email audiences, review and approval processes in preparation for email marketing
• Responsible for maintaining learner databases performing updates, trouble-shooting and template building for queries
• Supports the implementation of new processes to improve email marketing strategy (excel work re: data clean up to improve data quality and integrity, email platform alternative research)
• Fulfills requests to update website content from external partners
• Builds and troubleshoots HTML emails Coordinates and participates in meetings (e.g. scheduling, preparing agenda and minute taking).
• Supports the development and implementation of market research and usability testing
• Corresponds with internal stakeholders, project partners and learners
• Liases with registration team members to manage learner records and respond to external inquiries
• Performs other duties as assigned

Consequence of Error/Judgement

This position requires significant tact and good judgment related to CPD reputation and brand. The Digital Marketing Associate requires a high degree of organization. Failure to work cooperatively and with good judgement would impact teamwork and established trust among our external audiences.

Supervision Received
Work may be initiated by a manager, committee or working group, and would be prioritized by the Marketing and Communications Coordinator. Draft work requires review and approval, as set in established content review workflows.

Supervision Given
None.

Minimum Qualifications
High School graduation, plus two years of post-secondary education, plus three years of related experience, or an equivalent combination of education and experience.

• Willingness to respect diverse perspectives, including perspectives in conflict with one’s own

• Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion

Preferred Qualifications

. Undergraduate degree in arts, business, communications, marketing or related field.

Strong professional writing and editing experience.

Familiarity with Canadian Press Style

• Experience preparing digital marketing assets, including graphics and text
• in graphic design, social media, writing and editing experience is required.

Must be proficient in Microsoft Office and have basic skills for designing and managing digital content, including graphic assets and websites.

Experience supporting registration systems or CRM platforms

Experience building HTML emails

• Integrates equity, diversity, inclusion and mutual respect as values in their work.

• High level of proficiency with Microsoft Excel, Word, PowerPoint, and Adobe Acrobat.

• Ability to communicate effectively verbally and in writing.

• Effective interpersonal and organizational skills.

• Ability to exercise tact and discretion.

• Ability to exercise initiative and sound judgment.

• Ability to work effectively independently and in a team environment.

• Ability to prioritize and work effectively under pressure to meet deadlines.

• Ability to adjust to change and to work well under pressure to tight timelines in team environments.

• Ability to maintain accuracy and attention to detail.

About Us

The University of British Columbia is a global centre for research and teaching, consistently ranked among the top 20 public universities globally. A large part of what makes us unique is the community of engaged students, faculty, and staff who are collectively committed to shaping a better world.

Recognized as a leading employer in British Columbia and Canada, UBC supports inspired students, faculty and staff on their journey of discovery, and challenges them to realize their greatest potential. New ideas, changing infrastructure, innovative technology, and fresh approaches are opening up possibilities for the future of research, teaching, and work. Are you ready to embrace the future together?

Equity and diversity are essential to academic excellence. An open and diverse community fosters the inclusion of voices that have been underrepresented or discouraged. We encourage applications from members of groups that have been marginalized on any grounds enumerated under the B.C. Human Rights Code, including sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, and/or status as a First Nation, Metis, Inuit, and/or Indigenous person.

All qualified candidates are encouraged to apply; however Canadians and permanent residents will be given priority.

If you have any accommodation or accessibility needs during the job application process, please contact the Centre for Workplace Accessibility at

workplace.accessibility@ubc.ca

.