Director, Go To Market Operations - FinTech
Top Benefits
About the role
We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca , AutoSync , Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.
As part of AutoScout24 group , Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.
Learn more at tradercorporation.com .
This role will be within the Dealertrack Canada team, the country’s leading automotive financing portal, processing over 6.5 million credit applications annually.
We are seeking an experienced Director of Go-to-Market (GTM) Operations to lead our product launch initiatives. This pivotal role will be responsible for orchestrating the entire product launch lifecycle, from strategic planning to execution, ensuring seamless cross-functional collaboration and optimal market entry for our products.
You'll be at the forefront of market-defining product innovations, working alongside an exceptional team who consistently delivers results. As we scale, you'll shape our go-to-market strategy, expand your professional impact, and accelerate your career growth in an environment that rewards excellence and initiative.
Responsibilities:
-Develop and execute comprehensive go-to-market strategies for new product launches
-Create and manage detailed product launch roadmaps, timelines, and critical path elements
-Ensure cross-functional alignment across key stakeholder groups
-Define launch budget and commercial model, including pricing
-Partner cross-functionally to develop positioning, messaging, and value propositions
-Design and implement effective sales enablement, training, and targets/incentives
-Identify target customer groups and build sales and marketing campaigns
-Develop metrics to measure GTM launch effectiveness and provide data-driven insights
-Own operational onboarding and offboarding processes
-Identify and mitigate launch risks through proactive planning and contingency development
-Continuously refine and improve GTM launch capabilities based on learnings and best practices
Qualifications:
-10-15 years’ experience in product launches, go-to-market strategy, or related operational roles
-Proven track record of successfully bringing new products to market in complex environments
-Strong analytical abilities and data-driven decision-making approach
-Experience in framing complex problems and driving practical solutions
-Exceptional communication, project management, and stakeholder management skills
-Self-motivated with a bias for action and results orientation
-Bachelor's degree required; MBA or advanced degree a plus
Preferred Experience:
-Experience in B2B SaaS or technology companies
-Experience in management consulting or strategy, or operations roles
-Experience working with executive leadership and cross-functional teams
-Automotive industry knowledge and experience an asset, but not required
Work Environment:
-Hybrid role (2 days in office, remainder remote)
-High-visibility position with significant senior leadership exposure
-Reports directly to VP of Revenue Operations
What’s in it for you…
-We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Benefits from Day 1
-Gym discounts
-Employee and Family Assistance program
- Virtual wellness events
-Conferences & training budget
-Regular internal training programs
Financial planning
-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
Competitive salary
-Annual bonus structure
-3% CPP matching
About Dealertrack Canada
Dealertrack Canada, provides web-based software solutions, integrated dealership technologies and digital solutions for automotive retail. We serve dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers with its comprehensive set of solutions including Sales/F&I products; market data for dealers, lenders and OEMs; and digital document services.
We provide one of the largest online credit applications in Canada through our unique ability to combine dealer perspectives, technology-fueled innovations and consumer insights.
Our products empower dealerships to make better choices about how to run their businesses and promote better customer vision, giving dealerships a cross-product view of each customer.
Director, Go To Market Operations - FinTech
Top Benefits
About the role
We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca , AutoSync , Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.
As part of AutoScout24 group , Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.
Learn more at tradercorporation.com .
This role will be within the Dealertrack Canada team, the country’s leading automotive financing portal, processing over 6.5 million credit applications annually.
We are seeking an experienced Director of Go-to-Market (GTM) Operations to lead our product launch initiatives. This pivotal role will be responsible for orchestrating the entire product launch lifecycle, from strategic planning to execution, ensuring seamless cross-functional collaboration and optimal market entry for our products.
You'll be at the forefront of market-defining product innovations, working alongside an exceptional team who consistently delivers results. As we scale, you'll shape our go-to-market strategy, expand your professional impact, and accelerate your career growth in an environment that rewards excellence and initiative.
Responsibilities:
-Develop and execute comprehensive go-to-market strategies for new product launches
-Create and manage detailed product launch roadmaps, timelines, and critical path elements
-Ensure cross-functional alignment across key stakeholder groups
-Define launch budget and commercial model, including pricing
-Partner cross-functionally to develop positioning, messaging, and value propositions
-Design and implement effective sales enablement, training, and targets/incentives
-Identify target customer groups and build sales and marketing campaigns
-Develop metrics to measure GTM launch effectiveness and provide data-driven insights
-Own operational onboarding and offboarding processes
-Identify and mitigate launch risks through proactive planning and contingency development
-Continuously refine and improve GTM launch capabilities based on learnings and best practices
Qualifications:
-10-15 years’ experience in product launches, go-to-market strategy, or related operational roles
-Proven track record of successfully bringing new products to market in complex environments
-Strong analytical abilities and data-driven decision-making approach
-Experience in framing complex problems and driving practical solutions
-Exceptional communication, project management, and stakeholder management skills
-Self-motivated with a bias for action and results orientation
-Bachelor's degree required; MBA or advanced degree a plus
Preferred Experience:
-Experience in B2B SaaS or technology companies
-Experience in management consulting or strategy, or operations roles
-Experience working with executive leadership and cross-functional teams
-Automotive industry knowledge and experience an asset, but not required
Work Environment:
-Hybrid role (2 days in office, remainder remote)
-High-visibility position with significant senior leadership exposure
-Reports directly to VP of Revenue Operations
What’s in it for you…
-We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Benefits from Day 1
-Gym discounts
-Employee and Family Assistance program
- Virtual wellness events
-Conferences & training budget
-Regular internal training programs
Financial planning
-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
Competitive salary
-Annual bonus structure
-3% CPP matching
About Dealertrack Canada
Dealertrack Canada, provides web-based software solutions, integrated dealership technologies and digital solutions for automotive retail. We serve dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers with its comprehensive set of solutions including Sales/F&I products; market data for dealers, lenders and OEMs; and digital document services.
We provide one of the largest online credit applications in Canada through our unique ability to combine dealer perspectives, technology-fueled innovations and consumer insights.
Our products empower dealerships to make better choices about how to run their businesses and promote better customer vision, giving dealerships a cross-product view of each customer.