About the role
What we're looking for
About Noise Digital
Noise Digital is a leading digital agency and certified Google Analytics 360 reseller dedicated to delivering data-driven results for our diverse portfolio of clients. We believe that robust, accurate, and insightful analytics are the backbone of successful digital marketing campaigns. We are looking for a highly skilled and motivated Analytics Specialist to join our team and elevate our clients' measurement capabilities.
The Opportunity
We are seeking a detail-oriented and experienced Analytics Specialist who is passionate about data quality, technical implementation, and transforming raw data into actionable insights. This role is critical for ensuring our clients' digital measurement foundations are rock-solid, enabling sophisticated analysis and maximizing return on investment. You will be the technical expert, bridging the gap between marketing strategy and data engineering.
What you'll do
Key Responsibilities
Technical Implementation & Optimization
- Lead the planning, implementation, and optimization of Google Analytics 4 and Google Tag Manager (GTM) for various client websites and applications.
- Develop and execute comprehensive tagging strategies to accurately track user behavior, marketing campaign performance, and conversion events.
- Design, build, and maintain Server-Side Tagging (SST) solutions, primarily using Google Cloud Platform (GCP) and GTM, to enhance data quality, security, and performance.
- Integrate and configure Consent Management Platforms (CMP) (e.g., OneTrust, Cookiebot) with GTM and analytics tools to ensure data collection is compliant with global privacy regulations (e.g., GDPR, CCPA).
- Facilitate and manage the secure integration between Google Analytics 4 (GA4) and Google Cloud Platform (GCP), specifically for exporting and querying BigQuery data.
Measurement & Strategy
- Design and document custom Measurement Frameworks that align client business objectives, key performance indicators (KPIs), and digital analytics capabilities.
- Conduct in-depth technical and configuration audits of existing GA4 accounts and GTM Containers to identify issues, ensure best practices, and optimize configuration for maximum insight generation.
- Provide expertise in setting up and configuring advanced GA4 features, including custom dimensions, metrics, audiences, and conversions.
Troubleshooting & Quality Assurance
- Act as the primary point of contact for all analytics troubleshooting—diagnosing and resolving data discrepancies, tag firing issues, and reporting anomalies quickly and effectively.
- Adhere to rigorous Quality Assurance (QA) processes for all tagging and analytics deployments using tools like Tag Assistant, browser developer tools, and data validation techniques.
Client Presentations
- Compile and present key findings and strategic recommendations to technical and non-technical clients.
What you'll need to bring
Required Skills & Qualifications
- 3+ years of hands-on experience in a dedicated web analytics implementation or specialist role.
- Expert proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM), including advanced trigger and variable configurations.
- Proven experience implementing and configuring Server-Side Tagging solutions.
- Strong understanding of web technologies, including HTML, CSS, JavaScript, and the DOM, with the ability to write and debug custom JavaScript for GTM.
- Experience integrating analytics with at least one major Consent Management Platform (CMP).
- Familiarity with cloud environments, particularly Google Cloud Platform (GCP) and experience with the GA4-BigQuery export.
- Solid grasp of digital marketing concepts (e.g., attribution, conversion paths, SEO/SEM/Display data).
- Excellent problem-solving skills and a methodical approach to troubleshooting complex data issues.
- Excellent written and verbal communication skills. Ability to clearly present complex technical content and concepts to technical and non-technical audiences.
- Strong collaborative mindset with a commitment to client satisfaction and success as your north star.
Why Noise?
About NOISE
NOISE™ is a full-service advertising agency and venture studio based in New York City.
NOISE™ was founded in 2018 by Joe Laresca, Latin-American entrepreneur and Forbes’ 30 Under 30 recipient. The company is MBE-certified and specializes in creative, design, social, production, and public relations.
Since its inception, NOISE™ has worked with and represented powerhouse brands and public figures like Amazon, Red Bull, Diageo, Villa One Tequila, Nick Jonas, Ryan Serhant, Cadillac, Plan Do See, Extell Development, Bjarke Ingels Group, Lightstone Group, Corcoran Sunshine, Stoli Group, The Chainsmokers, and more.
In 2023, NOISE™ launched NOISE Latin™ — an agency specializing in Latin culture doing business in Spanish and Spanglish. As part of its mission, NOISE Latin™ has pledged $100,000 per year in free marketing and creative services to Latin organizations.
NOISE™ also operates as a venture studio — creating, designing, and launching new brands.
NOISE™ has been recognized in various publications, including Forbes, Fortune, Crain’s, Inc. Magazine, and Entrepreneur, for its growth and making waves in culture. In 2022, NOISE™ was ranked #571 on the INC. 5000 list and recognized as one of the fastest growing private companies in the United States.
About the role
What we're looking for
About Noise Digital
Noise Digital is a leading digital agency and certified Google Analytics 360 reseller dedicated to delivering data-driven results for our diverse portfolio of clients. We believe that robust, accurate, and insightful analytics are the backbone of successful digital marketing campaigns. We are looking for a highly skilled and motivated Analytics Specialist to join our team and elevate our clients' measurement capabilities.
The Opportunity
We are seeking a detail-oriented and experienced Analytics Specialist who is passionate about data quality, technical implementation, and transforming raw data into actionable insights. This role is critical for ensuring our clients' digital measurement foundations are rock-solid, enabling sophisticated analysis and maximizing return on investment. You will be the technical expert, bridging the gap between marketing strategy and data engineering.
What you'll do
Key Responsibilities
Technical Implementation & Optimization
- Lead the planning, implementation, and optimization of Google Analytics 4 and Google Tag Manager (GTM) for various client websites and applications.
- Develop and execute comprehensive tagging strategies to accurately track user behavior, marketing campaign performance, and conversion events.
- Design, build, and maintain Server-Side Tagging (SST) solutions, primarily using Google Cloud Platform (GCP) and GTM, to enhance data quality, security, and performance.
- Integrate and configure Consent Management Platforms (CMP) (e.g., OneTrust, Cookiebot) with GTM and analytics tools to ensure data collection is compliant with global privacy regulations (e.g., GDPR, CCPA).
- Facilitate and manage the secure integration between Google Analytics 4 (GA4) and Google Cloud Platform (GCP), specifically for exporting and querying BigQuery data.
Measurement & Strategy
- Design and document custom Measurement Frameworks that align client business objectives, key performance indicators (KPIs), and digital analytics capabilities.
- Conduct in-depth technical and configuration audits of existing GA4 accounts and GTM Containers to identify issues, ensure best practices, and optimize configuration for maximum insight generation.
- Provide expertise in setting up and configuring advanced GA4 features, including custom dimensions, metrics, audiences, and conversions.
Troubleshooting & Quality Assurance
- Act as the primary point of contact for all analytics troubleshooting—diagnosing and resolving data discrepancies, tag firing issues, and reporting anomalies quickly and effectively.
- Adhere to rigorous Quality Assurance (QA) processes for all tagging and analytics deployments using tools like Tag Assistant, browser developer tools, and data validation techniques.
Client Presentations
- Compile and present key findings and strategic recommendations to technical and non-technical clients.
What you'll need to bring
Required Skills & Qualifications
- 3+ years of hands-on experience in a dedicated web analytics implementation or specialist role.
- Expert proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM), including advanced trigger and variable configurations.
- Proven experience implementing and configuring Server-Side Tagging solutions.
- Strong understanding of web technologies, including HTML, CSS, JavaScript, and the DOM, with the ability to write and debug custom JavaScript for GTM.
- Experience integrating analytics with at least one major Consent Management Platform (CMP).
- Familiarity with cloud environments, particularly Google Cloud Platform (GCP) and experience with the GA4-BigQuery export.
- Solid grasp of digital marketing concepts (e.g., attribution, conversion paths, SEO/SEM/Display data).
- Excellent problem-solving skills and a methodical approach to troubleshooting complex data issues.
- Excellent written and verbal communication skills. Ability to clearly present complex technical content and concepts to technical and non-technical audiences.
- Strong collaborative mindset with a commitment to client satisfaction and success as your north star.
Why Noise?
About NOISE
NOISE™ is a full-service advertising agency and venture studio based in New York City.
NOISE™ was founded in 2018 by Joe Laresca, Latin-American entrepreneur and Forbes’ 30 Under 30 recipient. The company is MBE-certified and specializes in creative, design, social, production, and public relations.
Since its inception, NOISE™ has worked with and represented powerhouse brands and public figures like Amazon, Red Bull, Diageo, Villa One Tequila, Nick Jonas, Ryan Serhant, Cadillac, Plan Do See, Extell Development, Bjarke Ingels Group, Lightstone Group, Corcoran Sunshine, Stoli Group, The Chainsmokers, and more.
In 2023, NOISE™ launched NOISE Latin™ — an agency specializing in Latin culture doing business in Spanish and Spanglish. As part of its mission, NOISE Latin™ has pledged $100,000 per year in free marketing and creative services to Latin organizations.
NOISE™ also operates as a venture studio — creating, designing, and launching new brands.
NOISE™ has been recognized in various publications, including Forbes, Fortune, Crain’s, Inc. Magazine, and Entrepreneur, for its growth and making waves in culture. In 2022, NOISE™ was ranked #571 on the INC. 5000 list and recognized as one of the fastest growing private companies in the United States.