Marketing Lead Specialist
About the role
Brandt is currently looking for a Marketing Lead Specialist in our Regina location. Reporting to the Director of CRM, the Marketing Lead Specialist is responsible for optimizing Brandt’s lead generation, qualification management, and reporting processes. This role aims to generate valuable data and sales leads for our diverse sales teams, ultimately driving revenue across all product lines.
Duties & Responsibilities
- Capture, qualify, and coordinate responses to sales leads generated through Brandt’s marketing and sales tactics, ensuring timely follow-up.
- Promptly respond to inbound inquiries and forward those you cannot answer to the appropriate Brandt personnel.
- Maintain internal Sales Team lead distribution lists.
- Develop and optimize the marketing lead follow-up process to minimize response time and maximize close rates.
- Maintain accurate, current, and relevant customer lead records in Brandt’s CRM.
- Provide lead or customer lists for marketing and sales purposes, including direct mailings, event invitations, territory splits, and email marketing, contingent on pre-determined approval.
- Conduct reporting, analysis, and trend identification on sales leads to enable data-driven decisions for the Marketing & Sales Teams, enhancing the quality and quantity of Marketing Qualified Leads (MQLs) and their conversion into sales.
- Collaborate with internal and vendor platform development teams to build and optimize tools for lead generation management.
- Develop scorecards and dashboards to drive accountability and performance across sales organizations.
- Optimize the lead management process to drive higher closure rates for all lead types.
- Perform other duties and responsibilities as assigned by your manager.
Key Performance Metrics
- Quantity of inbound leads generated.
- Quality of inbound leads generated.
- Change in closure rate period-to-period
- Response rate from lead submission to Brandt contact.
- Customer satisfaction levels based on lead process interactions.
- Sales Team satisfaction levels regarding the lead generation process and lead quality.
About Brandt Group of Companies
The Brandt Group of Companies — headquartered in Regina, Saskatchewan, Canada – is a privately owned manufacturing and distribution company that serves a growing international audience in industries such as agriculture, construction, forestry, rail, mining, steel, transportation, material handling, and energy. The company has 6000+ employees and more than 180 locations in Canada, USA, Australia, and New Zealand. Brandt is one of Canada’s largest privately owned companies and is among an elite group of Platinum Club members of Canada’s Best Managed Companies.
Le Groupe d'entreprises Brandt, dont le siège social est situé à Regina, Saskatchewan, Canada, est une entreprise privée de fabrication et de distribution qui dessert un public international croissant dans des secteurs tels que l'agriculture, la construction, la foresterie, le rail, les mines, l'acier, le transport, la manutention et l'énergie. L’entreprise compte plus de 6000 employés et plus de 180 sites au Canada, aux États-Unis, en Australie et en Nouvelle-Zélande. Brandt est l'une des plus grandes entreprises privées du Canada et fait partie du groupe d'élite des membres du Club Platine des sociétés les mieux gérées du Canada.
Marketing Lead Specialist
About the role
Brandt is currently looking for a Marketing Lead Specialist in our Regina location. Reporting to the Director of CRM, the Marketing Lead Specialist is responsible for optimizing Brandt’s lead generation, qualification management, and reporting processes. This role aims to generate valuable data and sales leads for our diverse sales teams, ultimately driving revenue across all product lines.
Duties & Responsibilities
- Capture, qualify, and coordinate responses to sales leads generated through Brandt’s marketing and sales tactics, ensuring timely follow-up.
- Promptly respond to inbound inquiries and forward those you cannot answer to the appropriate Brandt personnel.
- Maintain internal Sales Team lead distribution lists.
- Develop and optimize the marketing lead follow-up process to minimize response time and maximize close rates.
- Maintain accurate, current, and relevant customer lead records in Brandt’s CRM.
- Provide lead or customer lists for marketing and sales purposes, including direct mailings, event invitations, territory splits, and email marketing, contingent on pre-determined approval.
- Conduct reporting, analysis, and trend identification on sales leads to enable data-driven decisions for the Marketing & Sales Teams, enhancing the quality and quantity of Marketing Qualified Leads (MQLs) and their conversion into sales.
- Collaborate with internal and vendor platform development teams to build and optimize tools for lead generation management.
- Develop scorecards and dashboards to drive accountability and performance across sales organizations.
- Optimize the lead management process to drive higher closure rates for all lead types.
- Perform other duties and responsibilities as assigned by your manager.
Key Performance Metrics
- Quantity of inbound leads generated.
- Quality of inbound leads generated.
- Change in closure rate period-to-period
- Response rate from lead submission to Brandt contact.
- Customer satisfaction levels based on lead process interactions.
- Sales Team satisfaction levels regarding the lead generation process and lead quality.
About Brandt Group of Companies
The Brandt Group of Companies — headquartered in Regina, Saskatchewan, Canada – is a privately owned manufacturing and distribution company that serves a growing international audience in industries such as agriculture, construction, forestry, rail, mining, steel, transportation, material handling, and energy. The company has 6000+ employees and more than 180 locations in Canada, USA, Australia, and New Zealand. Brandt is one of Canada’s largest privately owned companies and is among an elite group of Platinum Club members of Canada’s Best Managed Companies.
Le Groupe d'entreprises Brandt, dont le siège social est situé à Regina, Saskatchewan, Canada, est une entreprise privée de fabrication et de distribution qui dessert un public international croissant dans des secteurs tels que l'agriculture, la construction, la foresterie, le rail, les mines, l'acier, le transport, la manutention et l'énergie. L’entreprise compte plus de 6000 employés et plus de 180 sites au Canada, aux États-Unis, en Australie et en Nouvelle-Zélande. Brandt est l'une des plus grandes entreprises privées du Canada et fait partie du groupe d'élite des membres du Club Platine des sociétés les mieux gérées du Canada.