Marketing Coordinator
Top Benefits
About the role
The Marketing Coordinator facilitates the execution of marketing campaigns for West Edmonton Mall’s Retail, Events, Hotels and Attractions portfolios, ensuring accuracy, timeliness, and impact.
PRIMARY RESPONSIBILITIES:
- Assist with implementing multichannel marketing campaigns ensuring deadlines are met and materials are accurate.
- Support marketing initiatives for Retail, Attractions, Hotels and Events portfolios, ensuring alignment with overall brand strategy.
- Gather and organize data on campaign performance, analyze key metrics, and recommend adjustments for continuous improvement.
- Collaborate with internal teams and external partners to develop and execute promotional plans that drive engagement and conversions.
- Work collaboratively with marketing team specialists (social media, graphic designers) to align messaging and deliverables.
- Draft, edit, and proofread a variety of content, including website copy, email campaigns, reports, and marketing collateral.
- Coordinate the updating of website content to ensure accurate information is readily available to guests.
- Adapt messaging for different audiences, ensuring clarity, consistency and alignment with brand voice.
DESIRED QUALIFICATIONS:
- Completion of a diploma or degree in journalism, public relations marketing, business or a related discipline to the role from a post-secondary institution.
- One (1) to three (3) years experience in an equivalent marketing position in a related industry.
- Strong multi-tasking and organizational skills with the ability to work in an ever evolving fast paced environment, complemented by strong interpersonal skills and a professional demeanor.
- Excellent writing and editing skills.
- Strong knowledge of social media platforms.
- Strong working knowledge of Microsoft Office program such as Word, Excel and Outlook.
- Experience working with Umbraco or similar CMS platforms considered an asset.
TERMS OF EMPLOYMENT:
- This is a full-time position that is required Monday through Friday, 8:30 a.m. to 5 p.m.
- This is a salaried position that will depend on experience and qualifications.
- This position qualifies for West Edmonton Mall’s 4-Day Work Week Program upon successful completion of a probationary period.
- Must be able to pass a basic security clearance.
About West Edmonton Mall Property Inc. (West Edmonton Mall and Fantasyland Hotel)
West Edmonton Mall
Developed, owned, managed and operated by Triple Five®, the stores, attractions and services at West Edmonton Mall®, located in Edmonton, Alberta, Canada, combine to form the most comprehensive retail, hospitality and entertainment complex on Earth. As the prototype for mixed-use entertainment facilities, West Edmonton Mall remains the benchmark by which all other entertainment-oriented malls are judged.
Fantasyland Hotel
Located directly inside West Edmonton Mall, world-renowned Fantasyland Hotel allows guests convenient access to the shops, restaurants, and attractions that WEM hosts. Featuring standard guest rooms along with unique theme rooms such as Polynesian, Princess, and Roman, Fantasyland Hotel provides guests with an unforgettable stay. Guests travelling for business, may be eligible for the Fantasy Corporate Rate.
In addition to the famous guest rooms, Fantasyland Hotel features 25,000 square feet of conference space, perfect for weddings, corporate events, or conferences. Lastly, the talented Fantasyland Hotel culinary team will ensure guests’ taste buds are satisfied whether dining at L2 Grill or having an exceptional meal in the hotel banquet space.
Marketing Coordinator
Top Benefits
About the role
The Marketing Coordinator facilitates the execution of marketing campaigns for West Edmonton Mall’s Retail, Events, Hotels and Attractions portfolios, ensuring accuracy, timeliness, and impact.
PRIMARY RESPONSIBILITIES:
- Assist with implementing multichannel marketing campaigns ensuring deadlines are met and materials are accurate.
- Support marketing initiatives for Retail, Attractions, Hotels and Events portfolios, ensuring alignment with overall brand strategy.
- Gather and organize data on campaign performance, analyze key metrics, and recommend adjustments for continuous improvement.
- Collaborate with internal teams and external partners to develop and execute promotional plans that drive engagement and conversions.
- Work collaboratively with marketing team specialists (social media, graphic designers) to align messaging and deliverables.
- Draft, edit, and proofread a variety of content, including website copy, email campaigns, reports, and marketing collateral.
- Coordinate the updating of website content to ensure accurate information is readily available to guests.
- Adapt messaging for different audiences, ensuring clarity, consistency and alignment with brand voice.
DESIRED QUALIFICATIONS:
- Completion of a diploma or degree in journalism, public relations marketing, business or a related discipline to the role from a post-secondary institution.
- One (1) to three (3) years experience in an equivalent marketing position in a related industry.
- Strong multi-tasking and organizational skills with the ability to work in an ever evolving fast paced environment, complemented by strong interpersonal skills and a professional demeanor.
- Excellent writing and editing skills.
- Strong knowledge of social media platforms.
- Strong working knowledge of Microsoft Office program such as Word, Excel and Outlook.
- Experience working with Umbraco or similar CMS platforms considered an asset.
TERMS OF EMPLOYMENT:
- This is a full-time position that is required Monday through Friday, 8:30 a.m. to 5 p.m.
- This is a salaried position that will depend on experience and qualifications.
- This position qualifies for West Edmonton Mall’s 4-Day Work Week Program upon successful completion of a probationary period.
- Must be able to pass a basic security clearance.
About West Edmonton Mall Property Inc. (West Edmonton Mall and Fantasyland Hotel)
West Edmonton Mall
Developed, owned, managed and operated by Triple Five®, the stores, attractions and services at West Edmonton Mall®, located in Edmonton, Alberta, Canada, combine to form the most comprehensive retail, hospitality and entertainment complex on Earth. As the prototype for mixed-use entertainment facilities, West Edmonton Mall remains the benchmark by which all other entertainment-oriented malls are judged.
Fantasyland Hotel
Located directly inside West Edmonton Mall, world-renowned Fantasyland Hotel allows guests convenient access to the shops, restaurants, and attractions that WEM hosts. Featuring standard guest rooms along with unique theme rooms such as Polynesian, Princess, and Roman, Fantasyland Hotel provides guests with an unforgettable stay. Guests travelling for business, may be eligible for the Fantasy Corporate Rate.
In addition to the famous guest rooms, Fantasyland Hotel features 25,000 square feet of conference space, perfect for weddings, corporate events, or conferences. Lastly, the talented Fantasyland Hotel culinary team will ensure guests’ taste buds are satisfied whether dining at L2 Grill or having an exceptional meal in the hotel banquet space.