Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company. Our hallmarks include a portfolio of iconic beverage brands—White Claw® Hard Seltzer, Mike’s Hard Lemonade, Olé Cocktail Co. and **Más+ by Messi™—**alongside a collection of luxury wineries in the Okanagan Valley, notably Mission Hill Family Estate, CedarCreek Estate Winery, Martin’s Lane Winery, and CheckMate Artisanal Winery.

As Technical Product Owner – Media Tracking & Technologies you will own and optimize the end-to-end marketing data infrastructure—including pixel tracking, web and server-side analytics—ensuring accurate, scalable, and privacy-compliant data collection across all digital channels to power performance measurement and marketing effectiveness.

What you'll do:

• Own the end-to-end tracking infrastructure for web and paid media across all brands, including pixel implementation, server-side tracking, and event configuration through Google Tag Manager

• Lead the setup and maintenance of data layers and GTM containers, ensuring clean, scalable and privacy-compliant data collection practices

• Manage Google Analytics 4 configurations for the brands and act as a Subject Matter Expert in supporting brands in their reporting needs

• Own the integration and configuration of the Consent Management Platform to ensure all web tracking is compliant with regulatory requirements

• Serve as the key technical product liaison between marketing, analytics, frontend development and integration teams – translating business requirements to technical briefs

• Work in an agile framework to prioritize tracking-related initiatives, manage sprint planning, and ensure timely delivery of implementation and troubleshooting tasks

What you have:

• 5+ years hands-on experience setting up and managing Google Tag Manager containers, data layers, and server-side tracking frameworks

• 3+ years’ experience in managing and configuring Google Analytics 4 properties on behalf of business units

• Demonstrate experience managing pixels and HTML tracking scripts for platforms like Meta, Google Ads, Snapchat, TikTok, Reddit and Programmatic media, having worked directly within these platform’s event managers.

• Experience working with a Customer Data Platform (eg: Segment, Tealium) in orchestrating captured events and consumer data across marketing and analytics platforms

• Hands-on experience configuring a Consent Management Platform, ensuring all web tracking follows user consent and regulatory requirements

• Strong understanding of end-to-end data flows and their technical infrastructures, and being able to apply business requirements into technical solutions

• Bachelor's Degree in a related field

Why Join Us?

Mark Anthony is committed to hiring, engaging, and growing qualified, talented, and motivated team members at every level of our organization. We offer competitive compensation that recognizes individual and company performance. The typical hiring range for this position is $90,000 - $115,000 annually complemented by a bonus plan; the base pay is determined by market location and job-related knowledge, skills, experience, and education.

As part of our Total Rewards program, we are also proud to offer:

• Company-matched RRSP contributions
• Extended health and dental benefits, and mental health plans with 24/7 access to a primary care physician via Lumino Health
• Maternity & Adoption Leave Top Up and Paid Secondary Caregiver Leave
• Paid time off
• An extensive offering of world leading learning and development programs to empower your career development – in-person and digital offerings with internationally renowned resources like Franklin Covey and Lumina.

Other perks include:

• Located in a prime Vancouver neighborhood (near transit)

• Hybrid work environment of 3-days a week in-office

• Company paid parking

• Complimentary building gym

We are growing a lasting legacy in the beverage alcohol industry, with people first. Apply now!

Mark Anthony Group is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in Canada. We thank all candidates for their interest in MAG and we will reach out to those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

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At Mark Anthony, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.