About Us We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.

We were recognized as one of Glassdoor’s “Best Places to Work”.

Location: Must be based in Ontario.

Responsibilities

• Initiate and manage delivery of digital marketing projects by creating briefs for our creative team, gathering creative feedback and approvals, and distributing finished assets for deployment.
• Contribute to high-level digital acquisition strategy for BetMGM products across all paid social platforms, PPC and display
• Work with BetMGM’s paid digital partners including Google, Meta, Twitter & Snapchat to ensure campaign best practices are being met
• Work closely with internal teams to understand business objectives per product and market, and use those insights to tailor digital marketing strategy
• Support larger Brand & Acquisition team in all asset ideation and creation pertaining to new brand and digital campaigns featuring BetMGM’s stack of ambassadors
• Collaborate with teams across the BetMGM organization including, but not limited to, Business Intelligence, Promotions, Partnerships and CRM to optimize digital acquisition and retention strategy
• Interpret data through multiple analytics and reporting tools and deliver insightful analysis and recommendations
• Utilize strong analytical ability to help evaluate performance of campaigns
• Remain well-informed on competitor offerings/creative to help guide paid digital strategy

Essential Functions

• Must be able to stand or sit and operate computers and other technological devices for extended periods of time.

Qualifications

• 3+ years of experience in digital marketing with a focus on growth marketing
• Bachelor's Degree
• Demonstrates an excess of attention to detail and meticulous organizational skills
• Background in user acquisition and data-oriented experience in various analytics tools such as Google Analytics
• Experience executing paid digital campaigns on platforms including, but not limited to Google, Meta, Twitter and Snapchat
• Strong understanding of the digital marketing ecosystem including advanced knowledge in the display, video, programmatic and CTV landscape
• A thorough understanding of the Sports, Sports Betting, and iGaming landscapes
• An ability to remain focused and multi-task, overseeing several different projects at any given time
• Strong communication skills and the ability to effectively manage timelines and priority of projects over several internal teams
• Flexibility with working hours and the willingness to work evenings, weekends and public holidays in line with company requirements
• Experience working in large organizations, coordinating and liaising with multiple departments and stakeholders
• Good communication, analytics, project management, writing and organizational skills
• Proactively leverages data-driven insights to explore areas of opportunity within the marketing ecosystem.

Gaming Compliance & Licensing Requirements As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.

In addition, candidates must comply with and support the company's responsible gambling policies, procedures and initiatives.

About Our Culture Building BetMGM from the ground up takes effort, energy, and teamwork, but that’s what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:

Believe in Your Game – Take your shot! There’s a freedom to explore ideas usually only start-ups are lucky enough to experience.

Backed by the Best

• With our expertise—merged with that of our world-class investors—we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.

Do What’s Right

• We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.

Hustle Hard

• Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.

What We Offer As a valued employee, we’re committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more!

Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus.

BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.

We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our company goals. So, we are committed to an inclusive culture for all and empowering our employees to thrive in meaningful careers. At BetMGM, we play to win, and we are “all in” together. If your experience looks a little different from what we’ve identified and you think you’ve got what it takes, we’d love to learn more about you.

If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com.

This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.