Crown Auto Group is a Winnipeg-based, family-owned organization built on integrity, teamwork, and strong relationships. We are proud to be recognized as one of Canada’s Best Managed Companies and an Aon Hewitt Best Employer – Platinum Level. As one of Manitoba’s fastest-growing dealership groups, we offer exceptional service and rewarding career opportunities in a dynamic industry.

We are currently seeking an experienced and motivated Sales Manager to join our leadership team and help drive the continued success of our dealership. As a Sales Manager, you will lead, coach, and develop a team of Product Advisors to achieve sales growth while delivering an outstanding customer experience. You will be an active presence on the sales floor, supporting your team through every step of the sales process and fostering a positive, high-performance sales culture.

Key Responsibilities

• Lead, motivate, and manage a sales team to consistently exceed customer expectations and drive repeat business

• Recruit, hire, train, and coach Product Advisors to maximize performance and professional growth

• Conduct daily one-on-one meetings with Product Advisors to review goals, performance metrics, and development plans

• Engage with customers throughout the sales process, including greeting, needs analysis, and deal closing

• Appraise trade-in vehicles using company systems and tools

• Ensure timely and consistent follow-up with all prospective buyers

• Collaborate with the management team to continuously enhance the customer experience

• Create and maintain a strong team culture focused on accountability, collaboration, and retention

• Establish and uphold standards for vehicle delivery and customer handover

• Ensure the first after-sales service appointment is scheduled at the time of delivery

• Manage employee performance, including coaching, feedback, and progressive discipline when required

• Lead by example by consistently demonstrating Crown Auto Group’s mission, vision, and values

Qualifications & Requirements

• High school diploma

• Current MPI Salesperson Permit or willingness to obtain one within 30 days of hire

• Minimum of 2 years of sales experience; automotive experience strongly preferred

• 1–2 years of experience leading, coaching, or managing teams is considered a strong asset

• Valid driver’s license

• Strong verbal and written communication skills

• Proven ability to build lasting relationships with customers, business partners, and internal teams

• Highly resourceful, adaptable, and flexible in a fast-paced environment

• Professional appearance and demeanor

• Demonstrates Crown Auto Group’s CARMA Values: Collaborate, Accountable, Relationship-focused, Motivated, Attitude

• Additional languages are considered an asset

Employee Benefits

• Comprehensive benefits package, including extended health, dental, vision, and massage therapy

• Discounted fitness memberships

• Associate Referral Bonus Program

• Career advancement opportunities, with the majority of promotions filled internally

• Access to Perkopolis (Canada’s leading corporate concierge and discount program)

CROWN AUTO GROUP is an equal opportunity employer! We are looking for people from various ethnicities, backgrounds and experiences to join our workplace. We are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. Reasonable accommodations are available during the selection process, and we'll respond in a timely manner to any requests for accommodations.